Bete Demeke
Vice President, Rational Worldwide Sales
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Agenda
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Business Needs
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Business Challenges
Industry Examples
Rational Strategy, Capabilities & Insights
Business needs
Businesses want to be proactive and gain control
MARKET
Safety
Quality
Security & Compliance
Function
MARKET
Complex Software Solutions
Return on Investment
Customer Care
Time to Market
Infrastructure Efficiency
Productivity
Teaming
Tools
ENTERPRISE
We know you’re spending a lot of money,
but you’re not getting a lot of return.
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Business challenges
Most companies are consumed by reacting to challenges
Customers
“I need to efficiently manage single
and multi-vendor trade-offs, as well as
globally dispersed teams.”
MARKET
Customers
“I need to make functionality
improvements without impacting
service quality.”
 Customer
“Our clients wantCare
help delivering
Partners
Partners
“Our clients want help minimizing effort,
risk and impact when they modernize
their legacy applications.”
more perceived value at a lower
 cost
Function
of ownership.”
ENTERPRISE
Analysts
Analysts
“Only 22% of executives felt that
their IT and business strategy
were tightly integrated.”
“Only 34% of software projects
are deemed successful,
costing $300B annually” 2
“How do we gain control in this new world ?”
1 Roger
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2 The
Roberts, Johnson Sikes, IT's Unmet Potential, McKinsey Quarterly, November 2008.
Standish Group, CHAOS Chronicles v12.3.9, June 30, 2008.
Rational strategy
Requirements driven by business needs and challenges
Innovation
New Solution,
Time to Market
Efficiency
Infrastructure
Efficiency/Optimization, Productivity,
Tools, Teaming
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Business Value
Return on Investment,
Lower Risk/Costs,
Stake Holder Satisfaction
Quality
Safety, Functionality, Testing,
Security & Compliance
Rational strategy
Focus areas
 Cross Disciplines
 In Market Experiments
 Agility at Scale
Innovation
New Solution,
Time to Market
 Metrics & Monitoring
 Measured Improvements
 Analytics Insights
Smarter Products
and Services
Efficiency
Infrastructure Efficiency
Optimization,
Productivity, Tools, Teaming
 Planning, Portfolio & Compliance
 Collaborative Lifecycle Management
 Design, Development & Delivery Tools
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Software Delivery
as a Business
Process
Software Delivery
Lifecycle Management
Business Value
Return on Investment,
Lower Risk/Costs,
Stake Holder Satisfaction
Quality
Safety, Functionality,
Testing, Security
and Compliance
Rational approach and capabilities
Collaborative lifecycle management
Validate requirements, architecture
& design throughout
the development process
Modeling
Rational Rhapsody
Requirements
Management
Quality
Management
Rational DOORS
Full traceability
across the lifecycle
Collaboration
& Management
Achieve “quality by design”
with an integrated,
automated quality management
and testing process
Across diverse engineering
disciplines & development teams
Extend to system engineering
for smarter products and services
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Rational approach and capabilities
Secure by design: Security testing across the software lifecycle
Software Development Life Cycle
Coding
Rational AppScan
enables the detection
and remediation
of vulnerabilities
Total Potential
Security Issues
Static
Analysis
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Best
Coverage
Build
QA
Security
Production
ASE QuickScan
AppScan QA
AppScan Audit
AppScan MSP
Developers
Blackbox – Appscan/Appscan Enterprise
Dynamic
Analysis
Static Analysis = Whitebox
Scanning source code for security issues
Dynamic Analysis = Blackbox
Performing security analysis of a compiled application
Rational approach and capabilities
IBM Rational Jazz: An open software delivery platform designed
to remove software optimization barriers
Existing Rational
Offerings
Your
existing
capabilities
Business
Planning
& Alignment
Future
IBM
Capabilities
New Rational/
IBM Offerings
Portfolio,
Product
& Project
Management
Compliance
& Security
Business Partner
Offerings
Collaborative
Lifecycle
Management
Design &
Development
3rd-Party
Jazz
Capabilities
Best Practice Processes
Administration: Users,
projects, process
Collaboration
Presentation:
Mashups
Discovery
Query
Storage
Jazz is…
 A scalable, extensible team collaboration platform
 A community at Jazz.net, where you can see Jazz-based products being built
 An integration architecture, enabling mashups and non-Jazz based products to participate
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Rational approach and capabilities
Enterprise modernization: Solutions to help optimize applications,
people, team and infrastructure investments
Revitalize
Applications
Empower
People
Unify
Teams
Exploit
Infrastructure
 Increase flexibility by revitalizing existing application portfolios
 Boost productivity and accelerate innovation with modern skills
 Maximize business agility by bridging organizational silos
 Increase system utilization by leveraging hardware capabilities
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Rational capabilities
Development intelligence: Key to predictable business outcomes
that drive improvements
Measure & Improve
Productivity Rework Ratios
Fixed and Variable Costs Velocity Breaches
Acceptance and Adoption Process Adoption Backlog Burn-down
Development Cost
Release Cycles
Warranty and Defect Costs Customer Attrition Reuse
“Reduced project
“Reduced product
“Reduced development
development time by
60%, from five months
to two months.”
cost by 25%, reduced
development time
by a factor of 10.”
“Achieved 51% reuse
of services”
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cycle time by 76 days,
completed twice
the projects,
and saved $3.7M.”
“Achieved 30%
productivity gain
on global projects.”
“Saved more than
“Improved insight is helping
$25 million in defects,
plus $7 million a year
in defect avoidance.”
managers improve
predictability and mitigate
business risk.”
Rational capabilities
Measured improvement: Optimizing software and systems delivery
“We need to reduce cost and
increase revenue in six months.”
Executive
“We need to improve our software
delivery processes to meet our
business objectives.”
Manager
Practitioner
Assess
Act
 Executive Business
Value Workshop
 Quick Diagnostics
 Health Assessment
 Rapid Deployment
Package and Services
 Self-Check
Rational Insight
Best Practice Processes
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Steer
Rational “insights”
Executive Dashboard and Rational Insight
Executive Dashboard
Scorecards based
on metrics
Metrics computed
using Insight data
warehouse
artifacts
Dashboards
& Scorecards
Metrics
Project /
Quality
Requirement
Change
Architecture
Quality
Configuration
Portfolio
Management Management Management Management Management Management Management
Dashboards / Reports
FM Models
ETL Jobs
Domain Model
Data Marts
Rational Insight
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Rational “insights”
Executive Dashboard: Realization of measured improvements
1. ASSESS: Where are we now? (Against standard business/operational objectives)
2. STEER: Where are we going? (Based on trending data)
3. ACT: How do we adjust course? (Suggested practices)
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Summary
Rational strategy
Software Delivery
as a Business Process
Smarter Products
and Services
Innovation
New Solution,
Time to Market
Business Value
Integrated
Systems
Engineering
Your Existing
Capabilities
Business
Planning
& Alignment
Future
IBM
Capabilities
Efficiency
Infrastructure Efficiency
Optimization,
Productivity, Tools, Teaming
Rational
Rational
Insight
Insight
Enterprise
Modernization
Product
& Project
Management
Compliance
&
Security
Collaborative
Lifecycle
Management
Design
&
Development
Best Practice Processes
Administration: Users,
projects, process
Collaboration
Presentation:
Mashups
Discovery
Query
Storage
Software Delivery
Lifecycle Management
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3rd-Party
Jazz
Capabilities
Return on Investment,
Lower Risk/Costs,
Stake Holder Satisfaction
Quality
Safety, Functionality,
Testing, Security
and Compliance
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