MARKETING I SYLLABUS & READING SCHEDULE
Semester 1 & 2
2013-14
Required: by week
Week
1&2
3&4
5
6&7
8, 9, 10
11
12
13
14
Date
Aug.12-23
Aug. 26-Sept. 6
Sept9-13
Sept16-27
Oct 1-25
Oct 29-Nov 1
Nov 4-8
Nov 12-15
Nov 18-21
15
16
Nov 25-27
Dec 3-6
Sem 2
1&2
3&4
5&6
7&8
9 & 10
11 &12
13 & 14
15 & 16
17
Jan 6-17
Jan 21-31
Feb 3-14
Feb 18-28
Mar 2-4
Mar 17-28
Apr 1-11
Apr 14-25
Apr 28-May 9
May 12-21
Completion Check Off
Chapter
1 Marketing is all around us
2 Basic Marketing Concepts
8 Communications
10 Interpersonal relationships
11 Management Skills
12 Preparing for the Sale
13 Initiating the Sale
14 Presenting the Product
15 Closing the Sale
Market Day
16 Using Math in Sales
DECA prep
http://www.deca.org/competitions/highschool/
17 Promotional concepts
18 Visual Merchandising
19 Advertising
20 Print Advertising
STATE DECA
3 Free Enterprise System
4 Global Economics
5 Business & Social Responsibilities
6 International Business
Money, Banking, & Monetary Policy
Standards
4.2, 4.3 8.9
2.3, 4.9, 4.25
4.1
8.2, 8.10, 8.11
8.1-8.8
1.1-1.3, 5.4,6.4, 6.7, 7.1-7.4
5.1, 6.1-6.3, 6.5, 6.6, 6.10, 7.5
2.11, 6.8-6.9, 6.11-6.12
5.2-5.3,5.5-5.6,6.14
4.25
2.12, 5.6, 5.7
4.23-4.24
10.1-10.10
2.1-2.6
2.1-2.8
1.4
2.7-2.8
Econ C4
Recommended Reading:
1.
2.
3.
4.
5.
6.
What Color Is Your Parachute for Teens: Discovering Yourself, Defining Your Future by Richard N. Bolles,
Carol Christen and Jean M. Blomquist (Apr 1, 2006)
Who Moved My Cheese?: An Amazing Way to Deal with Change in Your Work and in Your Life, Spencer
Johnson (Author), Kenneth Blanchard
Business Class: Etiquette Essentials for Success at Work
How To Win Friends and Influence People, Dale Carnegie (Author).
The 7 Habits Of Highly Effective Teens by Sean Covey
The Quick and Easy Way to Effective Speaking
Weekly Schedule:
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

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Monday – Introduce subject/topic/unit for the week; key terms, notes & discussion
Tuesday – Individual/Team enrichment and support activity on weeks topic
Wednesday – Jr. Achievement/Guest Speaker/Lab/Current Events/Market Day
Thursday – Chapter Weekly Reading Test/Free Read/DECA Prep/Toastmasters Prep
Friday – Toastmasters
Grading:



50 % Notebook – keep track of assignments (numbered by teacher) in chronological order**
40% Tests/Quizzes/Projects - Open note quizzes if you download the chapter note sheet and fill it in.
10% Daily Participation – attend class, answer questions asked of you, and participate in teamwork
Important 2013-14 Dates: General Calendar
Wednesday
August 7
First day of school - Welcome back!
Monday
September 2
Labor Day - Schools and district offices closed
Wednesday
September 11
Professional development - Junior high and high school late start,
elementary early release
Friday
October 4
End of first quarter grading period - Early release
Monday
October 7-11
October Break - Schools closed
Monday
October 14
School resumes
October 14
Op Shop college and career night - 6-8 p.m., Westwood High, 945 W. Rio
Salado Parkway, Mesa
Tuesday
November 5
Election Day
Wednesday
November 6
Professional development - Junior high and high school late start,
elementary early release
Monday
November 11
Veterans Day - Schools and district offices closed
Thursday
November 28-29 Thanksgiving Break - Schools and district offices closed
Friday
December 20
End of second quarter grading period and first semester - Early release
Monday
Dec 23 - Jan 3
Winter Break - Schools closed
Tuesday
Dec 24 - Jan 1
District offices closed for Winter Break
Monday
January 6
School resumes - Second semester begins
Monday
January 13-17
Elementary parent teacher conferences - Early release
Monday
January 20
Civil Rights/MLK Day - Schools and district offices closed
Wednesday
February 5
Professional development - Junior high and high school late start,
elementary early release
Monday
February 17
Presidents Day - Schools and district offices closed
Wednesday
March 12
End of third quarter grading period - Early release
Monday
March 17-21
Spring Break - Schools closed
Thursday
March 20-21
District offices closed for Spring Break
Monday
March 24
School resumes
Wednesday
April 16
Professional development - Junior high and high school late start,
elementary early release
Friday
April 18
April Break - Schools and district offices closed
Thursday
May 22
Last day of school, high school graduation
Monday
May 26
Memorial Day - District offices closed
Important DECA Dates: 2013-14
September 20-22
DECA Olympics-Heber, AZ
Officers Only $130*
Homecoming Week Spirit
Chain Competition
Decorate Stadium during
lunch -pizza provided
November 13
Fall Leadership Conference
Field Trip for all Marketing
Students - Phoenix
$25* Phoenix Convention
Center- includes Suns Game
ticket
November 14-16
Western Region Conference
(optional) Phoenix, AZ
$600* includes air, hotel, &
registration
January 10
Desert District Conference
FREE @ ASU
March 2-4
STATE DECA Conference
Phoenix, AZ
$80* includes hotel,
transportation and registration
May 3-6
National DECA Conference
Atlanta, GA
FREE if you qualify – air,
hotel, registration (food and
entertainment @ own
expense)
Class Materials:
3-ring notebook (can be shared with your other classes)
Lined paper
Pen/pencil
(1)Box of tissue donated to our classroom
DECA Membership Bonus Pack: (Paid to the Bookstore by Aug. 31, $20)*
Club T-shirt
DECA logo novelties
FREE DQ Blizzard
DECA Membership pin
Quarterly DECA Dimension Magazine
Tutoring/Office Hours:
M-F 7:30-8:00AM (excludes late start Wednesday)
M-W 3:00-4:00PM
Contact Information:
kefromme@mpsaz.org
mpsaz.org/mtnview/staff/kefrommer
480-472-7116 (office)
602-363-2343 (cell)
Tips for Success
Attend class
Be in your seat by the final bell
Complete daily assignment with quality
Review your days’ work (15minutes/class on average)
Complete homework
Remove personal distractions i.e. cell phone, mp3, food, other class work, your neighbor
(move seats if they distracts you)
Follow class structure i.e. Complete Bell Work, follow assignment directions, wait until
I have completed the directions/discussion to sharpen your pencil or ask to use the
restroom
Respect others; don’t talk while others have the “floor” / don’t put other opinions down,
respect others space and belongings.
Be prepared with paper and pencil/pen
Take charge of your own learning; ask questions, participate in discussions, set high
learning goals for yourself.
Follow MPS Code of Conduct guidelines.
_____(*) Remember ECA (Extra Curricular Donation) can be made to Mt. View HS/DECA
for any activity that cost money for your child to participate. The donation is then credited back
to you after you complete your 2012 taxes. You can make a $400 donation for married couples
and $200 for single parents. This donation can be made online at:
https://mpsaz.mytechsupport.com/eca/ or in the MV Bookstore. Please make sure to identify
DECA as the organization. Thank you!
_____(**) Notesheets and most daily assignments can be downloaded from my webpage
located on the schools website. Follow the links to staff to find my name.
As the parent/guardian of the below signed student, I acknowledge that I have read the
course syllabus for marketing/DECA.
__________________________________
Parent Signature
___________________________________
Parent Printed Name
As the student, I acknowledge that I have read the course syllabus for marketing and
understand the requirements for this course.
__________________________________
Student Signature
___________________________________
Student Printed Name