WILDLANDS CPR
BY
TRACY JO SCHWEIGERT
RESTORING NATURAL AREAS & STOPPING THE
MOTORIZED ABUSE OF PUBLIC LANDS
Wildlands CPR revives
and protects wild places
by promoting road
removal, preventing road
construction and limiting
motorized recreation. We
are a national
clearinghouse and
network, providing citizens
with tools and strategies to
fight road construction,
deter motorized recreation,
and advocate road
removal and revegetation.
WHO
CPR is a ‘environmental research’
non-profit organization.
go-to guys…
Small non-profit; very personable…
“You get to talk to a person.” -CPR’s Development Director
Tom Peterson
WHAT
RESEARCH
Very limited…
Hippie…
WHERE
MISSOULA
Nationwide…
WHEN
11 YEARS LATER:
Timing…
“Instead have each of us incorporate (PR) into our
responsibilities.” -Peterson
Details…
WHY
Here are some
answers to the lack of
organization at CPR.
 Tardiness…
 Media…
 Strategy…
 Distribution…
SUMMARY
STRENGTHS:
 Research…
 Staff…
WEAKNESSES:
Tardiness…
Media…
Strategy…
Distribution…
OPPORTUNITIES:
Growth…
THREATS:
Growth…
Money
(donations)…
Government…
THANK YOU!