ADVERTISEMENT
An advertisement is a written piece of information which published in the
newspaper or magazines, advertised on the T.V. or Radio to attract the
attention of the public. It is a kind of public announcement asking for or
offering services or buying and selling property, goods etc., or giving
information about missing persons, pets and so on.
TYPES OF ADVERTISEMENT:
CLASSIFIED ADVERTISEMENTS
DISPLAY ADVERTISEMENTS
CATEGORY VISUALS LANGUAGE LANGUAGE CONTACT
FORMAL
IN
ADDRESS
AND
COMPLETE
CONCISE
SENTENCE
CLASSIFIED
X
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X
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X
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DISPLAY
HOW TO WRITE ‘TO LET’ advertisement
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Draw a rectangular box
Write the words ‘TO LET’ –at the top middle of the box.
Write the word Available -----in the beginning of the body
TO LET
Available------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------
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Mention after AVAILABLE ---KIND OF HOUSE-------An independent
house/a farm house/ flat/ first floor/second floor etc.
Mention –COVERED AREA-----800SQ YARDS/1000 SQ.YARDS
SURROUNDINGS REQUIRED:
Centrally located/facing park/ nearby shopping complex/adjacent to
highway/
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INSIDE FACILITIES:
Bedroom
Bathroom
Kitchen
Swimming pool
Garage
Savants’ quarters
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USE OF ADJECTIVES /DESCRIBING WORDS
Spacious/
Well ventilated/
Airy/
Well furnished/
Modern /
Large/
Mention- RENT negotiable
Contact address
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EXAMPLE:
TO LET
Available an independent house, newly built in South
Delhi, centrally located, facing park, covered area 1000
SQ. Yards. Three large airy bedrooms, attached
bathrooms, modern kitchen, servant quarter and
garage, rent negotiable. Contact T. Khanna
Tel.No.3246212.
 HOW TO DRAFT ‘ACCOMMODATION WANTED’ ADVERTISEMENT
 Draw a rectangular box
 Write the words ACOMMODATION
WANTED/WANTED ACCOMMODATION at the
top middle of the box
 Write the word WANTED in the beginning of the
sentence
 Mention for whom is it required e.g. For a
multinational company/for family/for office /etc.
 Mention the KIND of accommodation wanted e.g. An
independent house/ A bungalow/Multi-storeyed
building/ a flat/A farm house/First Floor/Second
Floor etc.
 Mention Covered Area
 Mention the surroundings required e.g. nearby
market/ adjacent to the Highway/nearby shopping
complex/in the posh area/nearby public park/school
etc.
 Mention INSIDE FACILITIES LIKE: Bedrooms/
bathrooms/attached toilets/kitchen /driveway/garage/store house/ servants quarters/swimming
pool/etc.
 Use expressions like: send proposals with rent /area
and terms within 7 days …..
 Contact address
NOTE: ADVERTISEMENTS ARE CHARGED PER WORD.
HENCE, BE BRIEF.DO NOT WRITE IN FULL SENTENCES.
HOW TO DRAFT MATRIMONIAL ADVERTISEMENTS
POINTS TO BE KEPT IN MIND:
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Age /height/appearance
details---- family
Education----- Convent educated/graduate/postgraduate/etc.
profession/work experience if any
Income
caste /Religion
Contact---Box No.
Words/Expressions that may be
used for a GIRL
1.Homely
2.Slim
3.Smart
4. Beautiful
5.Convent educated
6. Fair-complexioned
7.Sharp –featured
8.Charming
9. Sociable
10.Gracious
11.Well settled
12Cultured
13. Pretty
Words /Expressions that may be
used for a BOY
1.Well settled
2. Well qualified
3.Pleasing personality
4.Tall
5. Handsome
6.Good natured
7. Cultured
8.From business family
9.Non smoker
10 Teetotaler
11. High status family
12.Fair like a parsee
13. Wheatish
POSSIBLE BEGINNINGS:
1.
2.
3.
4.
Alliance invited for-------------------------from----------------Proposals are invited for------------------from----------------Suitable Match for--------------------------from---------------Professionally qualified match for-------from----------------
COMMON EXPRESSIONS MATRIMONIAL ADVERTISEMENTS:
1.
2.
3.
4.
Caste no bar
Girl’s merits main consideration
Early and decent marriage
Send Bio-data along with horoscope and photographs to Post box No.------
BRIDE WANTED
Proposals are invited for a tall, handsome, 27/5’11’’ well
settled, Brahmin boy, M.B.B.S., own clinic, income in five
figures, from a beautiful, slim, cultured girl. Caste no bar.
Girl’s merits main consideration. Send Bio-data with
photographs to post box No.2458, The Hindustan Times
New Delhi.
HOW TO DRAFT MOTOR
VEHICLE ADVERTISEMENTS (FOR SALE)
MENTION THE FOLLOWING POINTS:
SPECIFICATIONS
POSSIBLE EXPRESSIONS
CATEGORY
COLOUR
TYPE OF VEHICLE
MODEL
ACCESSORIES
FOR SALE
Red/cherry red/ royal blue etc.
Maruti 800/Maruti Gen/ Tata Safari etc.
2010/2011/etc.
Power steering, Original Air
Conditioner, Music System, Brand New
MRF Tyres, Power Windows, Leather
Interiors etc.
Owner driven
Registration and Insurance Papers
ready for immediate sale
Mint Condition/Good condition/etc.
Rs.3 lakh/Rs.2 lakh /Rs. 77000
thousand/etc.
Interested parties may contact
Any Contact address/as per the
statement
----PAPERS
CONDITION
EXPECTED PRICE
CONTACT
EXAMPLE:
You are ANIL HONDA, of 765, Anand Vihar, Ghaziabad.You want to sell your
Maruti 800 car as you are planning to go abroad. Draft a suitable advertisement
to be published in the Motor Vehicles columns of The Hindustan Times.
FOR SALE
Available a cherry red Maruti 800, 2009 model with power
steering, Original Air Conditioner, Music system, leather Interiors
and Brand new MRF tyres. Owner driven, in mint condition.
Registration and Insurance papers ready for immediate sale.
Expected Price Rs. I Lakh 10 thousand only. Interested parties
may contact: Anil Honda, 765, Anand Vihar, Ghaziabad.
HOW TO DRAFT LOST /FOUND ADVERTISEMENTS
 Use the word LOST or FOUND at the beginning so that it becomes clear
whether the article is LOST or FOUND
 Mention WHAT has been lost (a bag/ a leather bag/ a wrist watch/ a gold
chain/a suitcase etc. It means SPECIFY THE ITEM.
 Mention Colour /Condition of the article lost/found ( BRIEF PHYSICAL
DESCRIPTION)
 Mention the contents of the article if any
 WHEN ----date and what time intervals
 WHERE—The place of losing or finding the article
 Mention any mark/identity if any
 Contact Address/Phone No. /Reward etc.
COMMON EXPRESSIONS FOR ‘LOST’ ADVERTISEMENT:
Urgently required
If found please contact:
Suitable reward promised/Finder will be suitably rewarded
COMMON EXPRESSIONS FOR ‘FOUND’ ADVERTISEMENT:
The rightful claimant may contact:
EXAMPLE:
LOST
Lost VIP Classic Brief -case of black colour while travelling by DTC bus
Route No.114 from Lawrence Road to Red Fort on 24 January 2011 in the
morning at 9:40 a.m. Contains valuable documents including Certificates
for graduation and post graduation. Urgently required for interview.
Suitable reward promised. If found kindly contact Arjun, 245, Lawrence
Road, New Delhi, Phone 9597994457.
FOUND
FOUND an unlocked VIP Classic Brief -case of black colour while
travelling by DTC bus Route No.114 from Lawrence Road to Red Fort
on 24 January 2011 in the morning at 9:40 a.m. Contains valuable
documents including Certificates for graduation and post graduation.
The rightful claimant, giving full description, may contact: Avinash
khanna, 245, Lawrence Road, New Delhi, Phone 9816734657.
EXERCISES
Q.1.You want to hire some accommodation to start a small scale business.
Draft a suitable advertisement.
Q.2.Frame an advertisement for a receptionist for a Doctor’s clinic
Q.3.Draft a suitable advertisement for a Librarian for a leading Public
School
Q.4.You are an Engineer. You want a job. Frame an advertisement. You
have recently started a Centre for Personality Development for school
children. Draft an advertisement to be published in a local daily,
giving all relevant details.
Q. 5.You are the General Manager of a leading industrial concern .you need
a Chartered Accountant for your office. Draft a suitable advertisement
to be published in the classified columns of a local daily.
Q.6.Suppose you are Mohan Singh of 25, Adarsh Nagar, New Delhi. You
want a Dance Teacher for your younger sister. Write an advertisement
to be published in the classified columns of a local newspaper.
Q.7.Draft a matrimonial advertisement for a convent educated Punjabi
Khatri girl, inventing all relevant details in about 50 words. Do not
exceed the word limit.
Q.8.You are Arvind living in Agra. You have a good knowledge of all the
historical places around there. Write a suitable advertisement for a
newspaper, offering your services as a tourist guide during the coming
summer vacation.
Q.9. You are Manish/ Manorma. While traveling in the DTC bus you have
lost your brown coloured VIP suitcase. Draft a suitable advertisement
to be published in the newspaper giving all necessary details about
the suitcase.
Q.10.You are planning to sell your two wheeler. Draft a suitable
advertisement in not more than 50 words to be published in the
Classified columns of a local daily, giving all necessary details of the
two wheeler. You are Sumit/Sudha of 14 Kabir Nagar, New Delhi.
Q.11. You wish to dispose of your household items like T.V., Refrigerator,
some wooden furniture etc. as you are moving out of the country.
Draft a suitable advertisement in not more than 50 words to be
published in the classified columns of ‘The times of India’. Give the
necessary details of the items. You are Neha/Nitin, 35, Deol Nagar,
Pune.
Q.12.You have found some documents in a hard plastic cover in the local
electric train. Draft a suitable advertisement for the ‘Lost and Found’
columns of a national daily in about 50 words. Specify details needed
to make delivery.
Q.13. You are Ashok of Sitapur, Lakhnow.You have got a foreign assignment and
would be going abroad soon. You have television set and refrigerator to sell.
Draft a suitable advertisement be published in the classified columns of The
Hindustan Times,Delhi.
Q.14.You want to purchase a flat. Draft an advertisement in about 50 words for a
newspaper detailing your requirements and your capacity to pay.