COMMERICAL ART: Shmerykowsky
The elements of art are a set of techniques that describe ways of presenting artwork. They are the “building blocks” of art creation.
The elements of art are….
 Line
 Form
 Space
 Shape
 Color
 Value
 Texture
LINE:
 Lines are a series of points connected.
 They express motion, emotion, direction and distance.
 LINE WEIGHT is the thickness & applied pressure of an art tool to describe proximity or a type of emotion.
SHAPE:
 The two-dimensional representation of an object.
 Shapes are made up of LINES.
 Shapes are flat. Examples are squares, circles, triangles and so on.
 There are ORGANIC and GEOMETRIC shapes. (Natural curves vs. Man-made angles, corners and degrees.)
VALUE:
 Another term is GRADATION: A GRADUAL change from a light to dark or vice versa.
 Value can be achieved through layering or applied pressure of an art tool/medium.
 Value can be created through blending, hatching, cross-hatching, stippling or a type of pattern.
FORM:
 The three-dimensional counterpart to shape.
 Forms appear more real through VALUE. Examples are a cube, sphere, prism and so on.
COLOR:
 Primary colors: RED, BLUE and YELLOW. They make ALL other colors but can not be make themselves.
 Secondary colors are made by mixing two primary colors together.
The secondary colors are:
Orange - made by mixing red and yellow
Green - made by mixing blue and yellow
Violet - made by mixing blue and red
 Tertiary colors made by mixing a secondary and a primary color together. Some examples are blue-green and red-violet.
They are INBETWEEN every primary and secondary on the COLOR WHEEL.
 Warm colors are red, yellow and orange, because they convey the feeling of warmth.
 Cool colors are blue, green and violet, conveying a feeling of coolness and quiet.
 Neutral colors are also called the earth tones, and are the colors of black, white and gray. At times brown, beige and tan are
also considered as neutral colors.
 Monochromatic: TINTS (add White) & SHADES (add BLACK) of the same color. For example: Light blue, Blue, Dark blue.
 Complementary colors are colors that are on the opposite sides on the COLOR WHEEL. When mixed, they create a type of
dull or brown-like color.
They are….
Red and Green
Yellow and Violet
Blue and Orange
TEXTURE:
 Texture can be either real or perceived.
 Tactile texture is how an artwork actually feels.
 Implied texture is how an artwork appears to feel. Sometimes tone can create texture.
 We can use various LINES and VALUES to create the illusion of a texture.
SPACE:
 The use of space and room in a piece of art.
 Positive space is the space taken up by objects (surface).
 Negative space is the distance between and around objects (white space).
 Linear perspective: distant objects are rendered proportionately smaller than closer ones.
 Atmospheric perspective: renders distant objects and spaces with less detail and intensity than closer objects.
 Overlapping of objects on the picture plane can suggest space.