Uppsala-Stanford
Cross-Cultural Rhetoric
Marratech December 1, 2008
Activity: Research Idea Feedback Exchange, Team Identity Challenge, Final Video Connection
I. Start in Globally-Distributed Teams to Present Research and Visual Arguments
Time: 18.05–19.05 / 9.05–10.05 60 minutes
Begin in Group Rooms at http://switchboard.stanford.edu
Take turns and present your research essay idea to the whole team (both sides) (5 minutes each).
Show your visual argument if you have one (one PPT slide or photo on the ccr blog)
Exchange feedback by discussing the following questions (briefly) – keep to 5 minutes per person:
 What do you think of the research essay idea?
o What aspects are most interesting?
o What aspects are confusing/need more explanation or cultural context?
o What suggestions does the group have for how the writer could continue this
research further?
 What is your response to the topic issue?
o What do you learn about DOXA concerning this topic?
o How might different audiences perceive the issue differently? (How could
counter-arguments enrich the argument made by the essay?)
 If Time allows, answer: What are the rhetorical strategies of the presentations/visuals?
o What rhetorical appeals did the speaker use to convey the idea?
o How does the visual argument convey the essence of the research idea?
o How is the visual argument perceived by audiences from different cultures?
II. Collaborative Team Identity Challenge
Time: 19.05-19.15 / 10.05-10.15 10 minutes
Complete the following task as a team and post your writing/visuals on the whiteboard. By 19.15 or
10.15, save the whiteboard by selecting EXPORT then JPEG (save on Desktop) so that you can
present your teamwork to all the other groups.
Important: please email the JPG’s to alfano@stanford.edu & aobrien@stanford.edu
1. Based on what you learned about your diverse research interests, invent a new team
name and design a visual argument or logo for yourselves as a group of rhetoric
scholars (you can use the whiteboard, the photo feature, draw, or cut and paste images).
2. Next, find a target audience who would be interested in your work as a team.
3. Finally, prepare to present your new team identity (ethos) and the rationale for your
name (logos) to the rest of the groups in a persuasive and memorable way (pathos)!
III. Report on Team Names and Visual Identities
Time: 19.20-19.30 / 10.20-10.30 10 minutes
Instructions: learn effective communication (writing, speaking, visual presentation, collaboration)
Switch Marratech rooms to Stanford CCR Lounge (http://switchboard.stanford.edu)
Each group presents, using the whiteboard. Other groups comment in chat box.
IV. After the Video Conference
Comment on your experience through the CCR blog; post blog comments for your groups members
on their research projects. Keep in touch on Facebook! Join the Facebook group CCR!!