Sample 1
CIPD Management Report
Assessing the Recruitment Experience
with Co Y Resource Management at
ABC
By: James Lee
Executive Summary
In March 2004, Co Y RM became ABC’s on-site recruitment agency, managing the recruitment
process for both temporary and permanent employees. Candidates applying directly to ABC are
managed by the Talent Resourcing team at Co Y. As a neutral vendor, ABC also sources its
candidates from external agencies, and these candidates will also go through the Co Y recruitment
process although their primary contact would be their respective consultants from the external
agency. Although the performance of Co Y RM has been assessed by its suppliers and Hiring
Managers in the past, up until now, no feedback has been gathered from job applicants. This
research therefore assesses the recruitment experiences of candidates, and compares the quality of
service provided by consultants of Talent Resourcing/Co Y with that of external agencies.
The findings of this study seek to provide valuable information to both Co Y and ABC regarding the
present performance of Co Y RM, the success of the outsourcing operation, whether the contract with
Co Y RM should be renewed, and any other future decisions regarding the ABC recruitment process.
37 ABC employees were sampled using quantitative structured questionnaires. Qualitative research
was also conducted through a face-to-face interview with the Account Director of Co Y RM at ABC.
Results of this study revealed that candidates were very satisfied with their recruitment experiences
at ABC. In particular, they were most satisfied with the recruitment stage at which when they
received their final interview. Examples of the other positive findings include the efficiency of the
entire recruitment process, the speed of informing candidates about their offers, of consultants in
giving timely feedback, the approachability of consultants, and the integrity of all staff representatives.
No difference in the quality of service provided between Talent Resourcing/Co Y and external
agencies were revealed, and both groups of consultants have been performing very well.
No serious problems were identified as all criteria examined received positive ratings. Nevertheless,
based on the variables with the lowest relative scores, potential areas for the Co Y recruitment
process to improve on were suggested. These include ensuring the quality of service provided does
not decrease once candidates are hired, giving a clearer understanding about the role requirements,
ensuring expectations conveyed by consultants are met in the actual job, promoting better internal
communications, and more.
It is recommended that Co Y and ABC should incorporate the present study’s findings along with
other measures of recruitment effectiveness. This will help to make more accurate inferences on the
performance of Co Y RM. Other findings, practical recommendations, as well as limitations of this
study will be addressed.
CONTENTS
PAGE NUMBER
 SECTION 1
 1.1
 1.2
 1.3
 1.4
Introduction …….………………………………………………….. 1
Context…………………………………………………………….. 1
Aims….. ……..…………………………………………………….. 4
Importance to ABC and Co Y…..……………………………….. 4
 SECTION 2
 2.1 Current Marketplace Trends……………………………………… 6
 SECTION 3
 3.1 Methodology ……...………………………………………………. 9
 3.2 Sample ………….……………………………………………….. 10
 3.3 Measures ………..……………………………………………….. 10
 SECTION 4
 4.1 Results ……………………………………………………………... 12
 4.1.1 Recruitment Experiences of ABC Employees……….….. 12
 4.1.2 Comparison Between Talent Resourcing/Co Y &
External Agencies……………………………………………14
 4.2 Discussion ………...…………………………..……………………15
 4.2.1 Strengths…………………………………………………….. 15
 4.2.2 Opportunities for Improvement……………………………. 17
 SECTION 5
 5.1 Conclusion …………..…………………………………………… 22
 5.2 Practical Implications ……………….………………………….. 23
 5.3 Limitations …………………………...………………………….. 24
 BIBLIOGRAPHY............................................................................................... 25
 LIST OF FIGURES & TABLES




Figure 1 : Original model of Co Y RM at ABC for Permanent recruits…….. 3
Figure 2: Current model of Co Y RM at ABC for Permanent recruits…….. 3
Figure 3: Bar chart showing overall satisfaction of each recruitment stage 12
Figure 4: Bar chart comparing the communication skills, ability to
convey company culture, and honest between 3 various groups.. 14
 Table 1: Highest mean scores………………………………………………… 13
 Table 2: Lowest mean scores………………………………………………… 13
CONTENTS
PAGE NUMBER
 APPENDICES
Appendix 1 – Cover Letter …………………………………………………………..……… 27
Appendix 2 - Questionnaire……………………………………………………………….... 28
Appendix 3 – Frequency Table………………………………………………………………32
Appendix 4 - Descriptive Statistics…………………...................................................... 34
Appendix 5 - Results of T-Tests....................................................................................36
- Group Statistics........................................................................................ 36
- Independent Sample T-Test Results....................................................... 37
 Appendix 6 - Results of Open-ended Questions......................................................... 38




