Gender in Online Science and Technology: Understanding the gap between narratives and texts Heather Mendick and Marie-Pierre Moreau Gender and SET Horizontal segregation: engineering, physics, computing Vertical segregation: 2006-07 women represented 30% of researchers and 25% of lecturers in SET in UK universities, but only 18% of senior lecturers and 8% of professors New Labour’s STEM agenda: ‘excellence and equity’ The Coalition cutting of funding to the UKRC and ‘mainstreaming’ gender equity Women in SET in ‘traditional media’ Methods: websites 16 websites, 6 individual interviews with web authors, group interviews with 32 web users Sampling criteria for the websites: - Informational, with a large audience and UKbased websites -Variety of style and content -General and science-specialist, professional and amateur, ‘traditional’ and Web 2.0 Qualitative and quantitative Methods: Interviews 6 web author interviews 4 women, 2 men; range of roles in web production Asked about: views on SET and SET workers, views of users, ideas about gender and SET offline and online 6 web user group interviews 32 participants aged 16-28 Asked about: internet use, views of SET and SET workers, ideas about gender, engagement with websites Discursive approach to the data: looking at positioning Downplaying of Women in SET in online texts Women as a statistical minority in online texts The muting of women’s ‘voices’ Source : http://en.wikipedia.org/wiki/Scientist, accessed: 29 November 2010 Peripheral to the main story the positioning of women Saints, wives and babes: and positioned as subordinated Ventriloquising other people’s scientific work Clustering in specific, ‘feminine’ SET fields and website sections A focus on appearance, personality and the private Sexualisation Association with bad science Journalistic and scientific criteria Journalistic criteria: “Is it interesting? Is it important? Can it be explained in a way that makes it interesting or allows the importance of it to be understood?” (Adrian, male). “Whether it’s newsworthy and makes a good story” (Anna, female). There are “things I think are important and significant, [but] unless it’s a concept that can be easily written about ... then it’s probably not gonna be a good article to write” (Simon, male). Scientific criteria: “our biggest influence is the [scientific] researchers themselves” (Barbara, female) “We [scientists] seem to all find the same bits of the science exciting and the same bits really interesting.” (Rachel, female) “television doesn’t have the same aims as science. Science is simply the process by which we seek to understand nature. It is utterly apopulist. Its findings respect no social or political norms or religious beliefs. In other words, when it comes to the practice of science, the scientist must never have an eye on the audience, for that would be to fatally compromise the process.” (Brian Cox, 2010) “that whole family issue ... the difficulties people have in getting back into research fields ... when you haven’t been reading the journals for three years because you’ve been, you know, changing nappies … it’s not really something that are deeply at fault with you know, the engineering sector or physics sector” (Adrian, male) Distinctions between representation and ‘reality’ “A bias towards female communicators.” (Barbara, female) “There’s a subversive and subtle inherent sexism in most of the sciences, which tends to put people off, put women off continuing within it” but in relation to representations “as far as I can see, things work on their merits, in representation, rather than anything to do with gender”. Men and women are represented “proportionately, but not equally” and this is a “fair” situation. (Anna, female) “I think there still tends to be the kind of image that’s portrayed of like man in white coat. If you look back even further to man in long beard beside mantelpiece, but [laughter] I think it’s changing a lot … I think whilst from the outside it might be perceived as man in white coat, but from the inside there’s a lot more appreciation of the different roles. … the fact that each role can be equally occupied by a woman or a man.” (Rachel, female) ’ ‘empirical realism’: “in which a comparison of the realities ‘in’ and ‘outside’ a text is central”. (Ien Ang 1985, p.36) “that a text can be a direct, immediate reproduction or reflection of an ‘outside world’. … The empiricist conception denies the fact that each text is a cultural product realized under specific ideological and social conditions of production. And so there can never be any question of an unproblematic mirror relation between text and social reality: at most it can be said that a text constructs its own version of ‘the real’.” (Ien Ang 1985, p.37, original emphasis)