RECRUITMENT ROLE PROFILE FORM
Job Title:
Sports Marketing and Communications Manager
Department:
University of Nottingham Sport
Job Family & Level:
APM Level 4
Salary:
£28,982 - £37,768 per annum, depending on skills and experience.
Salary progression beyond this scale is subject to performance.
Hours of Work:
36.25 hrs/ week
Contract:
3 Year Fixed Term
Reporting To:
Deputy Director of External Relations (marketing) and Assistant
Director of sport: BUSINESS DEVELOPMENT
The Purpose of the New Role:
Develop and implement the marketing strategy supporting the delivery of the University’s
Vision for Sport, with a particular focus on raising the profile of University of Nottingham Sport
both internally and externally; support income generation through the promotion of facilities,
membership and services and help increase participation through advertising and increasing
awareness of opportunities and programmes.
Develop, direct and manage the department’s digital media technologies and manage the
department’s wider marketing collateral.
Work collaboratively with the other Department sections: Operations, Performance and
Participation to support their objectives.
The role will be crucial in establishing the University as one of the leading sporting Universities
in the UK and promoting the sector leading sports facilities.
Main Responsibilities
1.
Strategy & Planning
 Under the direction of the Assistant Director of Sport, develop
integrated strategic marketing and communications plans which use
sound customer and market intelligence to inform the planning
process and support the delivery of the UoN and Sport visions.
 Manage the department’s internal and external communication
activities.
 Prioritise and balance the varying and sometimes conflicting needs of
different sections within the department.
 Analyse and interpret intelligence and data, providing guidance for
sports staff to help them understand the customer base through
effective segmentation techniques and to inform wider marketing
strategies.
 Develop key messages and establish procedures/channels/systems to
effectively disseminate information internally and externally.
% time
per year
10%
2.
Brand Management & Communications
 Manage the Department’s internal and external communication
activities, in liaison with the central Media Relations Office team
 Develop an appropriate communications strategy to allow for regular
reporting of achievements, events and general interest stories and the
promotion of services to key stakeholders.
 Create mechanisms to stay abreast of UoN Sport newsworthy items
and where appropriate produce concise and engaging copy to allow
them to be promoted widely and promptly.
 Work with the central Media Relations and Internal Comms teams to
establish strong relationships and networks with colleagues, local
media contacts and targeted media platforms e.g. sports specific
webzines, creating channels through which to promote UoN Sport.
 Develop a range of marketing and communication strategies to
enhance the University’s reputation for sporting excellence both
nationally and internationally.
 Act as brand ambassador for the department ensuring a quality,
compliant and consistent use of the brand, reinforcing UoN brand
guidelines where appropriate.
 Promote the vast array of sports and ancillary facilities e.g.
accommodation or conference space, to attract in major events and
establish the University as one of the leading multisport venues in the
UK.
25%
3.
Marketing Activity
Website
 Oversee the re-design of the existing website unifying all elements of
UoNSport into an engaging, functional and accessible resource that is
sector leading.
 Manage the department’s website in terms of high quality content,
delegated responsibility and ensuring it is relevant and up to date.
 Maximise search engine rankings.
 Look for opportunities to use the website to improve efficiency and
generate income via, for example, e-commerce initiatives.
Digital Media
 Work with the University’s / Students’ Union’s Web and Digital Media
teams to manage and develop the department’s digital media
technologies.
 Build an online profile with the aim of maximising reach and
engagement within a proportionate and manageable portfolio.
 Ensure that web and digital media are integrated into the
department’s communications and marketing strategies.
 Keep abreast of technological advances that will provide service
improvements, particularly in the areas of visibility, survey
management and improved web functionality.
Marketing Collateral
 Review and develop the suite of marketing materials to support
departmental activity ensuring they are appropriate, impactful and
cost effective.
 Develop a suitable depository for UoN Sport media content, helping
build a useful archive to support future alumni engagement and
building the UoN Sport history.
 Draw up a comprehensive plan for all marketing material, adhering to
University guidelines and ensuring a consistent brand and image for
sport throughout.
 Produce briefs for designers for new marketing collateral and oversee
the development of the material, advising/organising photography and
writing copy as required.
35%
4.
Sports Membership
 Assist with the development and implementation of marketing and
retention strategies / campaigns to increase sports membership.
 Develop methodologies for measuring the impact of initiatives,
marketing and interventions related to membership promotion.
 Utilise data from the leisure management system to inform wider
marketing strategies.
15%
5.
Staffing
 Manage the Sports Marketing Officer taking responsibility for work
planning, staff development and training, PDPR reviews and all
associated HR matters including recruitment and induction.
 Build internal capacity and capability by working in partnership with
student media groups and explore the potential for media
graduateships to support areas such as sports photography, video
production and social media.
10%
6.
Other
 Ensure conformity to the University’s security, legal and best practice
standards including data protection, accessibility and copyright.
 Ensure the impact of interventions and promotions are measurable
and produce reports to steer priorities and future investment.
 Contribute to budget planning, provide reports and monitor spend.
 Administer spend in line with agreed marketing plans and the
University’s financial processes and procedures.
 Exhibit a flexible approach to work, providing a presence at
appropriate events, tournaments and competitions outside of normal.
office hours and in accordance with programme needs when required.
 Any other duties which may be required from time to time, which are
appropriate to the post-holder’s grade.
5%
Knowledge, Skills, Qualifications & Experience
Qualifications/
Education
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Skills/Training /
Knowledge
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Essential
First degree or equivalent
Chartered Institute of
Marketing Diploma or
Chartered Institute of Public
Relations Diploma or
equivalent
Membership of the CIM or
CIPR
Minimum of GCSE English and
Maths (Grades A-C)
Highly developed copywriting
ability, proofing and editing
skills
Ability to prioritise a busy and
varied workload
Ability to take decisions and
act independently
Knowledge of the principles of
good web page design and
content layout
Budget management skills
Excellent interpersonal skills
and the ability to convey
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Desirable
Sports Marketing Degree
Advanced knowledge of
digital media software –
web content systems and
digital media.
Research skills and
creativity
Knowledge and experience
of search engine
optimization
Knowledge and experience
of Google Analytics and
metrics for measuring
impact of social and digital
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Experience
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Other
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information in a clear and
accurate way
Highly developed project
management skills
Analysis and interpretation
skills for market intelligence
purposes
Current and relevant
knowledge of design and print
methods
Thorough knowledge of the
suite of Microsoft Office
Initiative – a proactive selfstarter able to work to
deadlines
Substantial experience at
manager level in a marketing
communications or corporate
communications role
Proven and demonstrable
experience of developing
integrated marketing
campaigns with exposure to
the full communications mix
Proven experience of
developing original copy for
brochures, newsletters or
other promotional collateral
working to strict deadlines
Experience of working with the
media and building a network
of contacts
Experience of social and digital
media in relation to marketing,
communications and/or PR
work
Experience of working in a
customer focused environment
Awareness of key legislation —
e.g. FOI, Data Protection Act
and Copyright law
Willingness to support the
wider team by attending
occasional recruitment or
major sports events.
Dedication, determination and
a dynamic outlook
Understanding the importance
of addressing and responding
to the needs of different
audiences
Ability to work effectively
under pressure and as part of
a team
A positive outlook
Passion for sport
media activity
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Previous experience in a
marketing or PR role
within sport
Previous experience in a
brand management role
Experience of working in a
large, complex
organisation
Advanced experience of
using a web content
management system
Experience of working
within higher education
Experience of market
research
Additional Information
The hours of work are 36¼ per week and are predominantly Monday to Friday. However
candidates will need to flexible in their approach to their working hours noting that the
operational hours are between 5.30am and 11 pm seven days a week. Post holders may be
occasionally asked to work outside of normal working hours to support major events such as
the BUCS events, open days and the Tri Campus Games.
Post holders may be required to operate from any one of the sports sites.
Post holders will be required to conform to the department’s uniform regulations.