Job Title: Sports Marketing and Communications Officer
Department:
Job Family & Level:
Salary:
University of Nottingham Sport
APM Level 3
22,249 - £26,537 per annum, depending on skills and experience.
Salary progression beyond this scale is subject to performance.
36.25 hours per week Hours of Work:
Contract:
Reporting To:
Permanent
Sports Marketing And Communications manager
The Purpose of the New Role:
Support the development of a marketing strategy to deliver the University’s Vision for Sport, with a particular focus on raising the profile of University of Nottingham Sport both internally and externally, supporting income generation through the promotion of facilities, membership and services and increasing participation through advertising and increasing awareness of opportunities and programmes.
Support the delivery of the department’s digital media technologies.
Help establish the University as one of the leading sporting Universities in the UK and promoting its sector leading sports facilities.
Main Responsibilities % time per year
1. Brand Management & Communications
 Enhance the internal and external profile of University of Nottingham sport through regular reporting of achievements, events and general
 interest stories.
Ensure appropriate systems are in place to keep customers informed of all relevant information, and in particular how urgent messages can be communicated to the membership base
 Assist with the creation of mechanisms to stay abreast of UoN Sport newsworthy items and where appropriate produce concise and engaging copy to allow them to be promoted widely and promptly.
 Work with the central Media Relations and Internal Comms teams to establish strong relationships and networks with colleagues, local media contacts and targeted media platforms e.g. sports specific webzines, creating channels through which to promote UoN Sport.
 Keep alumni informed & engaged through the promotion of University of Nottingham Sport, and work with the Campaign and Alumni


Relations Office as appropriate.
Support a wide range of student recruitment activities including targeted school visits, university open days and sports specific events.
 Support the effective distribution of information and key messages between staff within the department.
Assist with ensuring a quality assured, compliant and consistent use
30%

2.
3.
4. of the brand, reinforcing brand guidelines where appropriate.
Marketing Activity
Website
 Assist with the re-design of the existing website to bring together the disjointed elements of UoNSport into an engaging, functional and accessible resource that is sector leading.
 Contribute towards the department’s website providing high quality
 content and ensuring it is relevant and up to date.
Provide regular reporting on web usage statistics, optimising priority pages and deleting redundant content as appropriate.
 Provide mediums through which to help showcase the impressive facility portfolio.
Digital Media
 Support the development of manageable suite of digital media platforms to promote UoN Sport.
 Provide regular reporting on digital media usage and engagement statistics.
Regularly review and monitor web and digital media performance and  make recommendations for improvement.
 Keep abreast of technological advances that will provide service improvements, particularly in the areas of visibility, survey management and improved web functionality.
Create engaging content, linking with relevant associations/clubs and  driving the profile of sport internally and externally through this medium.
 Identify new areas for social media growth and make recommendations for implementation.
Marketing Collateral
 Rollout the plan for the production of marketing material, adhering to
University guidelines and ensuring a consistent brand and image for sport throughout.
 Produce briefings for designers for new marketing collateral and oversee the development of the material, advising/organising
 photography and writing copy as required.
Create and collect photographic and video content to support the
 Support the investigation into the history of UoN Sport collecting and cataloguing the University’s sporting heritage. wider marketing aims, and store it in an accessible and indexed format.
Sports Membership
 Assist with the development and implementation of marketing and retention strategies / campaigns to increase sports membership.
 Contribute towards the development of methodologies for measuring the impact of initiatives, marketing and interventions related to membership promotion.
 Utilise data from the leisure management system to inform wider marketing strategies.
 Support the promotion of the vast array of sports and ancillary facilities e.g. accommodation or conference space, to attract in major events and establish the University as one of the leading multisport venues in the UK.
Other
 Ensure conformity to the University’s security, legal and best practice standards including data protection, accessibility and copyright.
 Exhibit a flexible approach to work, providing a presence at appropriate events, tournaments and competitions outside of normal.
 Any other duties which may be required from time to time, which are
45%
20%
5%

appropriate to the post-holder’s grade.
Knowledge, Skills, Qualifications & Experience
Essential
Qualifications/
Education
Skills/Training /
Knowledge
 HNC or HND in a relevant subject, or equivalent qualifications/certification, plus considerable experience in a relevant role(s)
OR
 Broad substantial relevant experience demonstrating general knowledge of sport marketing best practice
 Minimum of GCSE English and
Maths (Grades A-C)
 Excellent copywriting ability, proofing and editing skills
 Ability to prioritise a busy and
 varied workload
Excellent communication skills, both verbal and written
 Knowledge of the principles of good web page design and content layout
 Current and relevant knowledge of design and print
 methods
Thorough knowledge of the suite of Microsoft Office
 Initiative – a proactive selfstarter able to work to deadlines
Experience  Significant experience of working in a marketing role
 Proven and demonstrable experience of developing
 integrated marketing campaigns with exposure to the full communications mix
Proven experience of developing original copy for brochures, newsletters or other promotional collateral working to strict deadlines
Experience of working with the  media and building a network of contacts
 Experience of social and digital media in relation to marketing, communications and/or PR work
 Experience of working in a customer focused environment
 Experience of editing and developing website content in
Desirable
 Educated to degree level or equivalent
 A marketing related professional qualification, or working towards a marketing related professional qualification e.g. CIM or CIPR
 Advanced knowledge of
 digital media software – web content systems and digital media.
Research skills and creativity
 Knowledge and experience of search engine optimization
 Good knowledge and use of HTML, CSS and image
 editing software
Knowledge and experience of Google Analytics and metrics for measuring impact of social and digital media activity
 Previous experience in a marketing or PR role
 within sport
Previous experience with brand management
 Experience of working in a
 large, complex organisation
Advanced experience of
 using a web content management system
Experience of working within higher education
 Experience of market research

Other a CMS
 Awareness of key legislation — e.g. FOI, Data Protection Act and Copyright law
 Willingness to support the wider team by attending occasional recruitment or major sports events.
Dedication, determination and  a dynamic outlook
 Understanding the importance of addressing and responding
Additional Information to the needs of different audiences
 Ability to work effectively under pressure and as part of a team
 A positive outlook
 Passion for sport
The hours of work are 36¼ per week and are predominantly Monday to Friday. However candidates will need to flexible in their approach to their working hours noting that the operational hours are between 5.30am and 11 pm seven days a week. Post holders may be occasionally asked to work outside of normal working hours to support major events such as the BUCS events, open days and the Tri Campus Games.
Post holders may be required to operate from any one of the sports sites.
Post holders will be required to conform to the department’s uniform regulations.