Lecture 3 – Overview
Meaning
– Graphic Design
– User Behavior  Design Implications  Design Specifics
– Colors Magazine
Mechanics
– Color & Image Formats
– Dreamweaver Demo
– Exercise 1 Step–by–step
© Anselm Spoerri
User Behavior
Scan pages - don't read them
Look for anything = Search Interest
Decide quickly
Choose first “reasonable item”
Muddle through
Don't figure out how things work
Resist forming models
Stick to what works
© Anselm Spoerri
Design Implications
Scan pages - don't read them
• Design for Scanning
Make text short - cut words
• Make page work at a glance
Sufficient left margin,
640x480 = main message
• Create Visual Hierarchy
Look for anything = Search Interest
Decide quickly
Choose first “reasonable item”
• Make obvious what you can do on a page
Muddle through
Don't figure out how things work
Resist forming models
• Don't make users think
Stick to what works
• Repetition & Consistency
• Make obvious what is clickable
Get rid of question marks
Each item = clear purpose
Grid Layout, Easy Navigation, Graphics,
Color Coding, Typography
© Anselm Spoerri
Meaning
Graphic Design
– Education History
– Practical Foundation
– Swiss Design School & Grid System
Sources
– Katherine McCoy, “Education in an Adolescent Profession”
– Josef Mueller-Brockmann, “Grid Systems in graphic design”
© Anselm Spoerri
Brief History of Graphic Design Education
Pre-Modernism
–
–
–
–
Focus on Image Associations
Lack of Formalized Method: early luminaries self-taught
Premium on Creativity: “BIG IDEA”
Learn from “Samples and Examples”
Functional Modernism
– "Swiss School" of Graphic Design
– Based on Bauhaus
– Focus on Formal Purity rather than Content
Post-Modernism
–
–
–
–
–
Influenced by French Literary Theory
Variety of Cultural Contexts and Personal Experiences
Possibility of Multiple Interpretations
Question Rigidity, Minimalism of Graphic Modernism
Subjective, Personal Layers of Meaning & Complexity
© Anselm Spoerri
Communication Model - Sender
Sender
Transmitter
Receiver
Functional Modernism
Post-Modernism
Science
Language
Systematic presentation
of objective information
Audience's response due
to different cultures and
subjective experiences
Design School
Pre-Modernism
Guiding Discipline
Art
Focus on
Personal content and
creativity
© Anselm Spoerri
Communication Model - Transmitter
Sender
Transmitter
Receiver
Functional Modernism
Post-Modernism
Science
Language
Systematic presentation
of objective information
Audience's response due
to different cultures and
subjective experiences
Design School
Pre-Modernism
Guiding Discipline
Art
Focus on
Personal content and
creativity
© Anselm Spoerri
Communication Model - Receiver
Sender
Transmitter
Receiver
Functional Modernism
Post-Modernism
Science
Language
Systematic presentation
of objective information
Audience's response due
to different cultures and
subjective experiences
Design School
Pre-Modernism
Guiding Discipline
Art
Focus on
Personal content and
creativity
© Anselm Spoerri
Communication Model
Sender
Transmitter
Receiver
Functional Modernism
Post-Modernism
Science
Language
Systematic presentation
of objective information
Audience's response due
to different cultures and
subjective experiences
Design School
Pre-Modernism
Guiding Discipline
Art
Focus on
Personal content and
creativity
© Anselm Spoerri
Future of Graphic Design
Digital Communications Design
– Different Design Strategy than Perfectionist Graphic Design
– Less Control, More Conceptual, More Interaction
– Users Co-Creators
Requires Deeper Understanding of the
Communications Process
Combines Art, Science and Language
Needed Expertise
–
–
–
–
–
Multimedia Design: Visual Art, Music, Film
Communications Theory
Cognitive & Perceptual Psychology
Social Sciences & Cultural Anthropology
Computer Science
© Anselm Spoerri
Practical Graphic Design
Graphic Design = Organic Process
– Cultural, Contextual, Personal
– Client & Designer Interaction
Good Design is “Stolen”
– Emulate what speaks to you
Need Practical Foundation
– Functional Swiss Design School
– Grid Systems
© Anselm Spoerri
Swiss Design School
Based on Bauhaus
– Form follows Function
– Minimalism, Universality, Rationality, Abstraction and Structure
Focus on Formal Purity rather than Content
Grid System
– Divide 2-D plane or 3-D space into Smaller Fields
– Intermediate Space so that Captions and Pictures Don’t Touch
© Anselm Spoerri
Grid System – 8 Fields Example
© Anselm Spoerri
Grid System – 8 Fields Example
Swiss Design School
The great Swiss innovators of the 1950s and
1960s can be seen as representing the classic
phase of modernism, the heirs to Bauhaus graphic
design and other early modern European graphic
designers. These Swiss innovators applied the
Bauhaus functionalist ethic to a systematic graphic
Caption Text
method that shared the Bauhaus values of
minimalism, universality, rationality, abstraction
The method, symbolized by the typeface Helvetica,
and structural expressionism. This fresh and
was enthusiastically adopted by several corporate
highly professional graphic design was first
and institutional design groups, including Container
transmitted beyond Switzerland to the rest of
Corporation, Ciba-Geigy, Herman Miller, IBM and
Europe and the U.S. through Swiss design
Massachusetts Institute of Technology. Montreal's
magazines and a few books, notably Graphis and
Expo '67 was a feast of Helvetica and systematic
the "Swiss" bibles by Muller-Brockmann, Gertsner,
environmental signage, as well as advanced
Hoffmann and Ruder.
architecture. Eventually, American corporate culture
Then, in the late 1960s, several professional
embraced "Swiss" school graphic design as the ideal
offices began to practice these ideas to solve the
corporate style. Although "Swiss" graphic design was
needs of large corporate clients in Holland, Great
first adopted in U.S. by professionals in their design
Britain, Canada and the U.S.
practices, soon several leading U.S. graphic design
schools followed suit, going directly to the source.
© Anselm Spoerri
Grid System – 8 Fields Example
Swiss Design School
The great Swiss innovators of the 1950s and
1960s can be seen as representing the classic
phase of modernism, the heirs to Bauhaus graphic
design and other early modern European graphic
designers. These Swiss innovators applied the
Bauhaus functionalist ethic to a systematic graphic
Caption Text
method that shared the Bauhaus values of
minimalism, universality, rationality, abstraction
The method, symbolized by the typeface Helvetica,
and structural expressionism. This fresh and
was enthusiastically adopted by several corporate
highly professional graphic design was first
and institutional design groups, including Container
transmitted beyond Switzerland to the rest of
Corporation, Ciba-Geigy, Herman Miller, IBM and
Europe and the U.S. through Swiss design
Massachusetts Institute of Technology. Montreal's
magazines and a few books, notably Graphis and
Expo '67 was a feast of Helvetica and systematic
the "Swiss" bibles by Muller-Brockmann, Gertsner,
environmental signage, as well as advanced
Hoffmann and Ruder.
architecture. Eventually, American corporate culture
Then, in the late 1960s, several professional
embraced "Swiss" school graphic design as the ideal
offices began to practice these ideas to solve the
corporate style. Although "Swiss" graphic design was
needs of large corporate clients in Holland, Great
first adopted in U.S. by professionals in their design
Britain, Canada and the U.S.
practices, soon several leading U.S. graphic design
schools followed suit, going directly to the source.
© Anselm Spoerri
Grid System - Motivation
Solve Visual Problems with Greater Speed
& Confidence
Maintain Consistency
– Title Location
– Annotations Location
– Image Rhythm
Create Visual Hierarchy & Rhythm
Invisible Guiding Hand
Information Presented Clearly & Logically
– Read More Quickly
– Understood Better
– Better Recall
© Anselm Spoerri
Grid Construction
Need to Know How Much Text
and How Many Images to Be Placed
Each Work Raises Many Questions
–
–
–
–
How Many Columns?
White Space and Margins Have Visual Function?
Annotations, Footnotes, Captions?
Large and Small Images? How Many?
Each Work Requires its Own Specific Grid
– Create Small Sketch
– Number of Columns Depends on Type Size
– Wider Columns Need Larger Type Size than Narrow Columns
© Anselm Spoerri
Grid System – 8 Fields
© Anselm Spoerri
Grid System – 8 Fields
© Anselm Spoerri
8 Fields Grid - Image Size Options
© Anselm Spoerri
8 Fields Grid - Image Size Options
© Anselm Spoerri
8 Fields Grid - Image Size Options
© Anselm Spoerri
8 Fields Grid - Image Size Options
© Anselm Spoerri
8 Fields Grid - Image Size Options
© Anselm Spoerri
8 Fields Grid - Image Size Options
© Anselm Spoerri
Grid System – 20 Fields
© Anselm Spoerri
Grid System – 20 Fields
© Anselm Spoerri
Grid System – 20 Fields
© Anselm Spoerri
Grid System – 20 Fields
© Anselm Spoerri
20 Fields Grid - Example 1
Swiss Design School
Although "Swiss" graphic design was first
adopted in U.S. by professionals in their
design practices, soon several leading
U.S. graphic design schools followed suit,
going directly to the source. A number of
Swiss teachers and their graduates, from
Armin Hoffman's Basel school in
particular, put down roots in schools
including Philadelphia College of Art,
University of Cincinnati and Yale. (The
Swiss influence seems to have been
particularly strong in U.S. and Canadian
schools; Europeans have often expressed
a certain mystification at this North
American reverence for the Basel
method.) Manfred Maier's book, Basic
Principles of Design, on the Basel
foundation program, was finally available
in the U.S. in 1977, spreading this method
farther. Under the influence of this highly
structured educational method and its
emphasis on the prolonged study of
abstract design and typographic form,
these American schools began to carefully
structure their curricula. Based on
objectivity and rationalism, this
educational system produced a codified
method that was easy to communicate to
students, giving them a foundation for a
visual design process and composition ..
This classic modernist graphic aesthetic
is distinctly different from the
predominantly semantic imagery of the
"big idea". It stresses the grammar of
design and is rather neutral to content.
Regrettably, this language of structural
geometry has often resulted in a
sameness of form that is more the look
of function than truly communicative
function-- an emphasis on formal purity
rather than content. As this aesthetic
spread, however, a number of
Europeans, particularly in conjunction
with the Ulm school in West Germany,
began to apply semiotics to visual
communications problems. Related
explorations in the science of signs
were taking place in structuralist
philosophy, linguistics, literature and
film theory. Other efforts to develop
scientific design processes through
communication theory and computer
design method began in Great Britain
and at the Illinois Institute of
Technology during this period. Although
the Swiss never embraced these
communication theories, some of the
sounder graphic design schools outside
Switzerland have gradually begun to
incorporate theory into their curricula …
© Anselm Spoerri
20 Fields Grid - Example 2
Swiss Design School
Poster Designs by
Josef Muller-Brockmann
Caption describing the poster
designs. When they were created.
Who the client was and their
effectiveness.
Although "Swiss" graphic design was first
adopted in U.S. by professionals in their
design practices, soon several leading
U.S. graphic design schools followed suit,
going directly to the source. A number of
Swiss teachers and their graduates, from
Armin Hoffman's Basel school in
particular, put down roots in schools
including Philadelphia College of Art,
University of Cincinnati and Yale.
(The Swiss influence seems to have been
particularly strong in U.S. and Canadian
schools; Europeans have often expressed
a certain mystification at this North
American reverence for the Basel
method.) Manfred Maier's book, Basic
Principles of Design, on the Basel
foundation program, was finally available
in the U.S. in 1977, spreading this method
farther.
Under the influence of this highly
structured educational method and its
emphasis on the prolonged study of
abstract design and typographic form,
these American schools began to carefully
structure their curricula. Based on
objectivity and rationalism, this
educational system produced a codified
method that was easy to communicate to
students, giving them a foundation for a
visual design process and composition
that went far beyond the superficial
emulation of their heroes.
This classic modernist graphic aesthetic is
distinctly different from the predominantly
semantic imagery of the "big idea". It
stresses the grammar of design and is
rather neutral to content.
© Anselm Spoerri
20 Fields Grid - Example 2a
Swiss Design School
Poster Designs by
Josef Muller-Brockmann
Caption describing the poster
designs. When they were created.
Who the client was and their
effectiveness.
Although "Swiss" graphic design was first
adopted in U.S. by professionals in their
design practices, soon several leading
U.S. graphic design schools followed suit,
going directly to the source. A number of
Swiss teachers and their graduates, from
Armin Hoffman's Basel school in
particular, put down roots in schools
including Philadelphia College of Art,
University of Cincinnati and Yale.
(The Swiss influence seems to have been
particularly strong in U.S. and Canadian
schools; Europeans have often expressed
a certain mystification at this North
American reverence for the Basel
method.) Manfred Maier's book, Basic
Principles of Design, on the Basel
foundation program, was finally available
in the U.S. in 1977, spreading this method
farther.
Under the influence of this highly
structured educational method and its
emphasis on the prolonged study of
abstract design and typographic form,
these American schools began to carefully
structure their curricula. Based on
objectivity and rationalism, this
educational system produced a codified
method that was easy to communicate to
students, giving them a foundation for a
visual design process and composition
that went far beyond the superficial
emulation of their heroes.
This classic modernist graphic aesthetic is
distinctly different from the predominantly
semantic imagery of the "big idea". It
stresses the grammar of design and is
rather neutral to content.
© Anselm Spoerri
Grid System – Heuristics
One Column
– Little Freedom for Pictures in Small, Medium and Large Size
Two Columns
– Text can go in First Column
– Illustrations, Images in the Second Column
– Text and Images can be Placed in Same Column
Three Columns
– Variety of Ways of Placing Text and Graphics
Four Columns
– If a lot of Text or Images Need to be Placed
– Statistics with Copious Figures and Graphs
– Can be Subdivided into 8 or 16 columns
© Anselm Spoerri
Typography
Good Typography depends on Visual Contrast
– between one font and another
– between text blocks and the surrounding empty space.
 Read by recognizing overall shape of words
Avoid all-uppercase headlines
 monotonous rectangles
 few distinctive shapes to catch reader's eye
 Legibility depends on the tops of words
Choice of uppercase or lowercase letters can have dramatic effect on legibility.
Use Downstyle (capitalize only the first word, and any proper nouns)
for your headlines and subheads
© Anselm Spoerri
Typography
(cont.)
Readability - how easy it is to read a lot of text
– Serif Typeface Better if a Lot of Text
– Type Size: 10 – 14pt
– Line Length
– Leading or Space between Lines
Legibility
- how easy it is to recognize short bursts of text
– Sans Serif Typeface is Easier to Read on Screen
7 - 10 Words Per Line
– Overlong or Overshort Lines Tire
Column Width Proportional to Type Size
Bold and italic used for small blocks of text
– If you make everything bold, then nothing stands out
– If you cram every page with dense text, users see a wall of gray
Enough Contrast between Type and Background
© Anselm Spoerri
Typography
(cont.)
Text = Graphic
– Only Way to Control Appearance
Type Displayed in Relation to Browser's Default Font & Size
– No way to know browser defaults
Standard Default = Times New Roman
Arial (PC) and Geneva (Mac) Always Installed
Verdana is Available on Both (newer Macs)
Rules
– "Paragraph" & "Normal" in browser's default font & size
– Heading size in relation to default browser typesize
– Special text displayed smaller or larger than browser typesize
Specify Font in HTML: Generally Overrides Default
© Anselm Spoerri
User Behavior  Design Implications  Design Specifics
Scan pages - don't read them
• Design for Scanning
Make text short - cut words
• Make page work at a glance
Sufficient left margin,
640x480 = main message
• Create Visual Hierarchy
Look for anything = Search Interest
Decide quickly
Choose first “reasonable item”
• Make obvious what you can do
• Make obvious what is clickable
Muddle through
Don't figure out how things work
Resist forming models
• Don't make users think
Get rid of question marks
Each item = clear purpose
1 Use Grid System
• Maintain Consistency
Helps you decide: location of primary & secondary
navigation; location and sizes of images;
location of headlines, main text, annotations etc.
• Create Visual Hierarchy & Rhythm
• Present Information Clearly & Logically
Users can read info more quickly.
Facilitates understanding and recall.
• Invisible Hand guiding users and creating
sense of place
Stick to what works
• Repetition & Consistency
Grid Layout, Easy Navigation,
Graphics, Color Coding, Typography
© Anselm Spoerri
User Behavior  Design Implications  Design Specifics
Scan pages - don't read them
• Design for Scanning
Make text short - cut words
• Make page work at a glance
Sufficient left margin,
640x480 = main message
• Create Visual Hierarchy
Look for anything = Search Interest
Decide quickly
Choose first “reasonable item”
• Make obvious what you can do
• Make obvious what is clickable
Muddle through
Don't figure out how things work
Resist forming models
• Don't make users think
Get rid of question marks
Each item = clear purpose
Stick to what works
• Repetition & Consistency
Grid Layout, Easy Navigation,
Graphics, Color Coding, Typography
2 Create Visual Hierarchy & Guide Eye
• Important Things = Visually Prominent
(More Important = Larger / Sharp Contrast)
Use headlines to guide the eye
• Visual Contrast
Use sharp changes in size (headline), light intensity
(bold), color, texture, motion to create contrast.
• Proximity: related things spatially close
Spatial separation = conceptual separation.
Don't mix alignment styles.
• Use Grouping & Nesting to Increase
Information Density
(Short-term Memory = 3-7)
Use bounding shapes.
© Anselm Spoerri
User Behavior  Design Implications  Design Specifics
Scan pages - don't read them
• Design for Scanning
Make text short - cut words
• Make page work at a glance
Sufficient left margin,
640x480 = main message
• Create Visual Hierarchy
Look for anything = Search Interest
Decide quickly
Choose first “reasonable item”
• Make obvious what you can do
• Make obvious what is clickable
Muddle through
Don't figure out how things work
Resist forming models
• Don't make users think
Get rid of question marks
Each item = clear purpose
Stick to what works
• Repetition & Consistency
Grid Layout, Easy Navigation,
Graphics, Color Coding, Typography
3 Typography Heuristics
• Sans Serif type is easier to read on screen
• Type size 10 -14 points
• 7 - 10 words per line
• Column width proportional to type size
• Bold and italic for small blocks of text
• Enough contrast between type & background
© Anselm Spoerri
User Behavior  Design Implications  Design Specifics
Scan pages - don't read them
• Design for Scanning
Make text short - cut words
1 Use Grid System
•
• Make page work at a glance
Sufficient left margin,
640x480 = main message
• Create Visual Hierarchy
Look for anything = Search Interest
Decide quickly
Choose first “reasonable item”
• Make obvious what you can do
• Make obvious what is clickable
Muddle through
Don't figure out how things work
Resist forming models
•
•
•
Maintain Consistency
Helps you decide: location of primary & secondary navigation;
location and sizes of images;
location of headlines, main text, annotations etc.
Create Visual Hierarchy & Rhythm
Present Information Clearly & Logically
Users can read info more quickly.
Facilitates understanding and recall.
Invisible Hand guiding users and creating sense of place
2 Create Visual Hierarchy & Guide Eye
•
•
• Don't make users think
Get rid of question marks
Each item = clear purpose
•
Stick to what works
• Repetition & Consistency
Grid Layout, Easy Navigation,
Graphics, Color Coding, Typography
•
Important Things = Visually Prominent
(More Important = Larger / Sharp Contrast)
Use headlines to guide the eye
Visual Contrast
Use sharp changes in size (headline), light intensity (bold),
color, texture, motion to create contrast.
Proximity: related things spatially close.
Spatial separation = conceptual separation.
Don't mix alignment styles.
Use Grouping & Nesting to Increase Information Density
(Short-term Memory = 3-7)
Use bounding shapes.
3 Typography Heuristics
•
•
•
•
•
•
Sans Serif type is easier to read on screen
Type size 10 -14 points
7 - 10 words per line
Column width proportional to type size
Bold and italic used for small blocks of text
Enough contrast between type and background
© Anselm Spoerri
Requirements for Web Pages
Web Page needs to easily answer
• What can I do here?
 Layout Presents Info Clearly & Logically
Facilitates Understanding & Recall
• Where do I start?
 Visual Hierarchy Guides Eye to Important Things
Web Navigation needs to easily answer
• What site is this?
 Site ID – logo, image, text
• What page am I on?
 Page name
• Major sections of site?
 Primary Navigation
Top Row or Left Column
Simple text hyperlinks, icons, rollovers, image-maps, pull-downs
• Options at this level?
 Secondary Navigation
Below Top Line or Left Column
 Expanding / Nesting Hierarchies
Static or Dynamic Outlines
• Where I am?
Go higher or home?
 Color Coding, Breadcrumbs
Primary / Secondary Navigation
© Anselm Spoerri
Colors Magazine
© Anselm Spoerri
Color Magazine
© Anselm Spoerri
Colors Magazine – 1
© Anselm Spoerri
Colors Magazine – 2
© Anselm Spoerri
Colors Magazine – 3
© Anselm Spoerri
Colors Magazine – 4
© Anselm Spoerri
Colors Magazine – 5
© Anselm Spoerri
Colors Magazine – 6
© Anselm Spoerri
Colors Magazine – 7
© Anselm Spoerri
Colors Magazine – 8
© Anselm Spoerri
Colors Magazine – 9
© Anselm Spoerri
Colors Magazine – 10
© Anselm Spoerri
Colors Magazine – 11
© Anselm Spoerri
Colors Magazine – 12
© Anselm Spoerri
Colors Magazine – 13
© Anselm Spoerri
Mechanics
Color & Image Formats
Dreamweaver
– Exercise 1 Step–by–step
© Anselm Spoerri
Color
Large areas = Low saturation = Subtle color
Background / minor elements = Subtle pastel colors
Small areas = High saturation = Bold color
Maximum emphasis = Bold, saturated primary colors
© Anselm Spoerri
Color
(cont.)
Same rules apply to colored text.
Small areas use high saturation colors.
Large background areas are colored
with low saturation colors.
© Anselm Spoerri
Color
(cont.)
RGB Color used by Monitor
– Direct Light, Not Reflected
Indexed Color
– Limited Selection of Colors: up to 256 colors
– To Reduce File Size
– Color not in the Palette is Approximated and “Dithered”
Creating Web-Safe Colors
– All combinations of 0%, 20%, 40%, 60%, 80%, 100%
for Red, Green and Blue
– 6to3 = 216 colors
– Affects Illustrations, Drawings more than Photographs
– Photoshop has Web-safe Palette
© Anselm Spoerri
Web Graphics
Bitmapped or Raster Graphics
– Paint and Photo Programs
Object or Vector-based Graphics
– Draw and Illustration Programs
– Use Mathematical Representation for Shapes
– Used to Create Original Artwork
Artwork Converted into Bitmap using
Fireworks
Anti-aliasing (smoothing)
– Increases file size
© Anselm Spoerri
Web Graphics File Formats
GIF
–
–
–
–
–
–
Cross Platform & Lossless Compression
Indexed Colors: few GIFs need all colors, reduce it manually
Transparency (so no white box around graphic)
Interlacing & Progressive Download
Create Animations
Best for
– Images with Large Areas of Solid Color, Simple Illustrations
– Small Photos or thumbnails
JPEG
–
–
–
–
–
Cross Platform & LOSSY Compression
Progressive JPEG
No transparency
No Animation
Best for
– Photos: Millions of Colors and Subtle Changes
© Anselm Spoerri
Save Image for Web
RGB Mode
72 ppi
Indexed Color Mode
Reduced Color Palette
– Adaptive Palette
Interlaced
© Anselm Spoerri
Dreamweaver - Exercise 1 Step–by–step
1 Set up Local / Remote Site
2 Good Housekeeping
– Initialize Dreamweaver
– Files Names = lowercase and Title Web Pages
3 Create Visual Hierarchy
– Use Layout Tables & Cells to break page into clearly defined areas
4 Create Simple Navigation Structure
–
–
–
–
Specify Navigation Categories
Establish Navigation Hyperlinks
Create Files for different navigation categories
Create “You are Here” Indicator for each page
5 Create & Format Text
6 Capture, Edit & Insert Screenshots
– Use Fireworks to edit screenshots
– Insert Image in Dreamwaver file
7 Upload Files to Remote Site
© Anselm Spoerri
Dreamweaver – Set up Local / Remote Site
Host Directory
Local Root Folder
© Anselm Spoerri
Dreamweaver – Set up Local / Remote Site
(cont.)
Open “Windows Explorer”
Start > Programs > Accessories > Windows Explorer
– Create folder “mplec3” in “My Documents” folder
– Open “mplec3” folder
– Create folder “exercise1”
Launch Dreamweaver
– Start > Programs > Macromedia > Dreamweaver
Creating Folders (local or remote)
– Site > Site View
– Select Folder (into which you want to insert a folder) = “mplec3” local folder
– File > New Folder = “exercise1”
public_html folder
– Contains all files that can be viewed by Internet Browser
© Anselm Spoerri
Step 1 – Set up Local / Remote Site
– Site > New Site
– Select “Advanced” Tab
– Select “Local Info” Category
– Local Info > Site Name = “MPLec3” for this demo
– Local Info > Local Root Folder = “MPLec3” in “My Documents”
– Select "Remote Info" Category in New Site Dialog
– Select "FTP" in pull-down Access menu
– FTP Dialog
–
–
–
–
–
FTP Host = “eden.rutgers.edu”
Host Directory = “public_html”
Login = “yourusername”
Password = “yourpassword”
Make sure to check the “Use Secure FTP” box
– Connect to the Server
– Select "Connect to Remote" icon or "Site > Connect"
– Transfer files to server
– Manually
– File : drop onto file
OR drop into folder that contains file you want to up/download
– Folders: drop into folder that contains folder you want to
up/download
© Anselm Spoerri
Step 2a – Good Housekeeping
Initialize Dreamweaver
– File > New …
Category = “Basic Page” and Basic Page = “HTML”
– View > select “Design”
– View > Rulers > select “Show” and “Pixels”
– View > Grid > select “Show Grid”, “Snap to Grid”
and specify “Grid Settings”
– Windows > select “Insert”, “Properties” and “Behaviors”
Filename = lowercase and no spaces
Title Page
© Anselm Spoerri
Step 2b – Good Housekeeping
Set Page Properties
– Modify > Page Properties
– Page font = sans serif type, such as Verdana, Ariel, Helvetica
– Size = 10 – 14
(usually)
– Text color = black
– Background color = White
– Margin fields: set all to zero
if you don’t want any margins
© Anselm Spoerri
Step 3a – Create Layout Table – in CS3
Layout Mode
– View > Table Mode > Layout Mode
Or
– Alt + F6
Create Layout Table
– Select green “Layout Table” icon; draw layout table in top left corner
– Specify Width & Height
– Select tab of “layout table” object
– “Properties Window” changes to “Layout table”
– Select “Fixed” in Properties Window
and enter Width = 700 and Height = 1000
© Anselm Spoerri
Step 3a – Create Layout Table – Studio 8
Layout Mode
– Select “Layout” in Pull Down menu of rectangular Insert window
and then click “Layout” button (does not appear in CS3 !
)
Or
– View > Table Mode > Layout Mode
or
Alt + F6
Create Layout Table
– Select green “Layout Table” icon; draw layout table in top left corner
– Specify Width & Height
Undocked
Properties Panel
– Select tab of “layout table” object
– “Properties Window” changes to “Layout table”
– Select “Fixed” in Properties Window
and enter Width = 700 and Height = 1000
© Anselm Spoerri
Step 3b – Create Layout Cells
Create Layout Cell
– Select blue “Layout Cell” icon
and draw layout cell close to in top left corner
– Specify Width & Height
(for Navigation Bar)
– Select bounding box of “layout cell” object
– “Properties Window” changes to “Layout Cell”
– Select “Fixed” in Properties Window
and enter Width = 500 and Height = 25
Create Layout Cell
(for Text & Image)
– Draw cell for text & image below cell for Navigation Bar
with Width = 500 and Height = 800
Could also have created separate layout cells for text and images
 More Work + More Control (more about this in future classes)
© Anselm Spoerri
Step 3c – Add & Format Text
Select “Navigation” Cell
(at the top of the page)
Create Simple Navigation Structure
– Place Cursor inside cell into which you want to enter text
– Type “Summary | Audience | Task | Navigation | Functionality”
Format Text and Create Text Style
– Select what you have typed
– Create Text Style in the Property Inspector
by making these selections:
– Format = “Paragraph”,
– Font = “Verdana, Arial …”
– Size = “12”
– Color = “Black” (#000000)
– Style = “Rename” and name it “Navigation”
© Anselm Spoerri
Step 4a – Create Simple Navigation Structure
Create Hyperlinks for Categories
– Select a category text (e.g. “Summary”) in the Navigation cell
– In “Link” slot, type file name (same as category text and all lower
case) that you want to link to and make sure to add “.html” at the
end of file name. [Dreamweaver MX (2004): add “.htm”]
or click “Browse for File” icon if file exists
– Target field = leave blank
(which causes page to load in same browser window)
Repeat for all the categories for the Navigation Structure
© Anselm Spoerri
Step 4b – Create Simple Navigation Structure
Create Files for All the Categories
– Use File > Save As and name appropriately
(same name as entered in hyperlink slot)
Create “You are Here” Indicator
– Select file for a specific category
– Select text for this category in Navigation Bar
– In “Properties” Window, select “Color” icon and change color to “red”
– Select “Bold” icon to show text in bold typeface
– Notice: the Style name has changed and we could rename it
– Optional: Remove hyperlink for selected category
Also title your page
© Anselm Spoerri
Step 5 – Create & Format Text
Create Text
– Place Cursor inside cell into which you want to enter text and Type
Format Text
– Select Text
using Property Inspector
“Properties” Window changes to “Format”
– Make Selections
– Format (usually “Paragraph”)
– Font (has to be a sans serif font such as Arial or Verdana)
– Size (usually 10 – 14 … but can be larger)
– Color
– Bold / Italics
– Alignment (usually “left”)
– If you want, you Create Style based on the selections using “Rename”
© Anselm Spoerri
Step 5 – Create & Format Text
(cont.)
Format Text
using Text Pulldown Menu
Format Text
using “Text” option in rectangular Insert window
– Select “Text” in Pull Down menu of rectangular Insert window
© Anselm Spoerri
Step 6a – Capture, Edit Screenshots
Capture Screenshot
– Whole Screen = Press "Prt Sc Sys Rq" in top row of keyboard
– Selected Application = Press "Alt" + "Prt Sc Sys Rq" keys
Launch Fireworks
– Start > Programs > Macromedia > Fireworks
Edit Screenshot
– Open new file in in Fireworks
“File > New File” (and set image area to 2000 x 2000 pixels)
– “Edit > Paste" from Clipboard into Fireworks
– Select “Cropping Tool” in Fireworks
– Select area of interest
– Double-click to make cropping final
– Save “cropped area” as a separate file using “File > Export”
and in dialog select “Images Only” and save in “exercise1” folder
© Anselm Spoerri
Step 6b – Insert Screenshots
Insert Screenshot
– Select Layout Cell in Dreamweaver file to insert screenshot
– “Insert > Image”
or click “Image Icon” in “Common” option in Insert window
– Select image file (in “exercise1” folder) to insert
– Specify alternate text
(shown if image can not be displayed)
Reduce Size of Image
in Dreamweaver
– Select image
– Select image corner handle, while holding down SHIFT key,
and drag to desired size
– Image dimensions will be displayed in bold in Property Inspector
to indicate displayed size not equal actual size
© Anselm Spoerri
Step 7 – Upload Files to Remote Site
Make Site Files visible
– Window > Files (if window is not visible)
– Click “Expand/Collapse” icon
to see both Local and Remote files
Connect to Remote Server
– Select "Connect to remote host " icon
Transfer Files to Remote Site
– Manually “Drag & Drop” “exercise1” folder to Remote Server
(remember to drop “exercise1” folder into “mpcourse” folder
and not into “exercise1” folder on remote server)
© Anselm Spoerri