TROY UNIVERSITY
MASTER SYLLABUS
SORRELL COLLEGE OF BUSINESS
MKT 4463
Retailing
Prerequisites
MKT 3300.
Description
This course covers the principles and practices of retail management. The course examines retail
store location, purchasing, personnel, promotions, inventory management, and Internet
marketing.
Objectives
On completion of the course, the student should be able to:
1. Describe what retailing is, where it occurs, and how retailers differ from other members
of the channel of distribution.
2. Examine the complexities of competition for modern retail-oriented businesses.
3. Explain what buyers actually do as they edit/buy merchandise and manage inventory
assortment levels.
4. Devise store layout options, location analysis, and aesthetic considerations.
5. Describe the foundation of retailer finances, pricing, and inventory systems.
Purpose
To provide familiarity with the concepts of developing, implementing, and controlling a strategy
of marketing goods or services to the final (ultimate) consumer. Elective course for the
Marketing concentration.
Master Syllabi are developed by the senior faculty in each business discipline. This Master Syllabus must be used as the basis for developing the
instructor syllabus for this course, which must also comply with the content specifications outlined in the Troy University Faculty Handbook.
The objectives included on this Master Syllabus must be included among the objectives on the instructor’s syllabus, which may expand upon the
same as the instructor sees fit. The statement of purpose seeks to position the course properly within the curriculum and should be consulted by
faculty as a source of advisement guidance. Specific choice of text and other details are further subject to Program Coordinator guidance.
1 August 2005
Master Syllabus: MKT 4463
2
Approved Texts
Berman, B., & Evans, J. R. (2009 or current). Retail Management: A Strategic Approach (11th
ed.). Upper Saddle River, NJ: Prentice Hall.
Dunne, P. M., Lush, R. F., & Carver, J.R. (2011 or current). Retailing (7th ed.). Mason, OH:
South-Western College/West
Levy, M., & Weitz, B. A. (2011 or current). Retailing Management (8th ed.). Boston, MA:
McGraw-Hill/Irwin.
Supplements
As deemed appropriate.
Troy University Faculty Handbook (2010): Section 3.9.2.8 [extract] — essential elements of the syllabus (somewhat modified for space):
1. Course title
2. Course number +
section
3. Term
4. Instructor
5. Prerequisites
6. Office hours
7. Class days, times
8. Classroom
location
9. Office location +
e-mail address
10. Office telephone
11. Course
description,
objectives
12. Text(s)
13. Other materials
14. Grading methods, 16. General supports
criterion weights,
(computer works,
make-up policy,
writing center)
mid-term grade
17. Daily assignments,
reports
holidays, add/drop
15. Procedure, course
& open dates, dead
requirements
day, final exam
18. ADA statement
19. Electronic device
statement
20. Additional
services,
statements
21. Absence policy
22. Incomplete-work
policy
23. Cheating policy
24. Specialization
requirements
(certification,
licensure, teacher
competencies)