TROY UNIVERSITY
MASTER SYLLABUS
SORRELL COLLEGE OF BUSINESS
MGT 4480
Technology and Innovation Management
Prerequisites
QM 3345
Course Description
This course requires the student to take a hands-on approach to investigate the strategic
implications of technology and innovation for manufacturing and service organizations that
operate in dynamic environments. The course provides a study of leading-edge product and
process technologies, emerging organizational and social issues that influence the adoption of
technology, and methods for forecasting future trends in technology.
Assurance of Learning:
Assurance of Learning
Learning Goal 1: Investigate the strategic implications of technology and innovation for
manufacturing and service organizations.
To meet this goal, the student must complete the following objectives:
Objective 1: Explain the relationship between technology and innovation to successful business
strategy.
Measure: Essay question: What is the relationship between technology and innovation to
successful business strategy?
Objective 2: Create business strategy that incorporates technology.
Measure: Business case that requires technology integration
Learning Goal 2: Study innovative product and process technologies
To meet this goal, the student must complete the following objectives:
Objective 1: Differentiate between process and product innovation.
Measure: Essay question: What is the difference between process and product innovation?
Objective 2: Evaluate the efficacy of leading-edge process and technologies
Measure: Completion of evaluation rubric and research-based justification of answers.
Master Syllabi are developed by the senior faculty in each business discipline. This Master Syllabus must be used as the basis for developing the
instructor syllabus for this course, which must also comply with the content specifications outlined in the Troy University Faculty Handbook.
The objectives included on this Master Syllabus must be included among the objectives on the instructor’s syllabus, which may expand upon the
same as the instructor sees fit. The statement of purpose seeks to position the course properly within the curriculum and should be consulted by
faculty as a source of advisement guidance. Specific choice of text and other details are further subject to Program Coordinator guidance.
1 August 2005
Master Syllabus: MGT 4480
2
Learning Goal 3: Study emerging organizational, including financial, and social issues that
influence the adoption of technology
To meet this goal, the student must complete the following objectives:
Objective 1: Explain critical factors that impact an organization’s management of innovation and
technology
Measure: Essay question: Explain critical factors that impact an organization’s management of
innovation and technology.
Objective2: Develop recommendations to address management problems related to innovation
and technology management
Measure: project rubric
Learning Goal 4: Study how the principles of continuous improvement relate to customer
satisfaction, process improvement, and corporate strategy.
To meet this goal, the student must complete the following objectives:
Objective 1: Explain how the principles of continuous improvement relate to 1) customer
satisfaction, 2) process improvement, and 3) corporate.
Objective 2: Design an innovative and improved product or service using the Plan, Do, Check,
Act framework from the Baldridge Performance Excellence criteria.
Measure: Innovation rubric; project rubric
Purpose
To prepare Management majors to deal with the challenges of differentiation through technology
and innovation. Three important issues are studied in the course: (1) The different types of
technology; (2) the factors that influence the adoption or rejection of new technologies; (3) how
technology choices impact an organization’s corporate strategy. BABA/BSBA Global Business
concentration specified required for Management and General Business.
Approved Texts
Required: Fast Company magazine subscription
Required: Baldridge Performance Excellence Criteria
(http://www.nist.gov/baldrige/publications/criteria.cfm)
Lord, M., deBethizy, D., & Wager, J. (2005 or current). Innovation that fits: Moving beyond the
fads to choose the RIGHT innovation strategy for your business (1st ed.). Upper Saddle
River, NJ: Prentice Hall.
Troy University Faculty Handbook (2010): Section 3.9.2.8 [extract] — essential elements of the syllabus (somewhat modified for space):
1. Course title
2. Course number +
section
3. Term
4. Instructor
5. Prerequisites
6. Office hours
7. Class days, times
8. Classroom
location
9. Office location +
e-mail address
10. Office telephone
11. Course
description,
objectives
12. Text(s)
13. Other materials
14. Grading methods, 16. General supports
criterion weights,
(computer works,
make-up policy,
writing center)
mid-term grade
17. Daily assignments,
reports
holidays, add/drop
15. Procedure, course
& open dates, dead
requirements
day, final exam
18. ADA statement
19. Electronic device
statement
20. Additional
services,
statements
21. Absence policy
22. Incomplete-work
policy
23. Cheating policy
24. Specialization
requirements
(certification,
licensure, teacher
competencies)
Master Syllabus: MGT 4480
3
Narayanan, V. K. (2001 or current). Managing technology and innovation for competitive
advantage (1st ed.). Upper Saddle River, NJ: Prentice Hall.
White, M. A. & Bruton, G. D. (2011). The management of technology and innovation: A
strategic approach (2nd ed). Mason, OH: South-Western Cengage Learning.
Supplements:
Christensen, C. M. (1997, 2011). The Innovator’s Dilemma. Harvard Business Press
Appendix:
Project Rubric
Grading Rubric for MGT 4480 Project
Student:
Objective: The purpose of this project is to give the student a forum to display his/her best work in a professional
presentation that demonstrates a full working knowledge of innovation management tools and knowledge.
Troy University Faculty Handbook (2010): Section 3.9.2.8 [extract] — essential elements of the syllabus (somewhat modified for space):
1. Course title
2. Course number +
section
3. Term
4. Instructor
5. Prerequisites
6. Office hours
7. Class days, times
8. Classroom
location
9. Office location +
e-mail address
10. Office telephone
11. Course
description,
objectives
12. Text(s)
13. Other materials
14. Grading methods, 16. General supports
criterion weights,
(computer works,
make-up policy,
writing center)
mid-term grade
17. Daily assignments,
reports
holidays, add/drop
15. Procedure, course
& open dates, dead
requirements
day, final exam
18. ADA statement
19. Electronic device
statement
20. Additional
services,
statements
21. Absence policy
22. Incomplete-work
policy
23. Cheating policy
24. Specialization
requirements
(certification,
licensure, teacher
competencies)
Master Syllabus: MGT 4480
CRITERIA
1. Professionalism
2. Organization
3. Mechanics
4
POOR = 40
POINTS*
Papers are wrinkled;
paper is poor quality;
binding is poor or
nonexistent; missing
fundamental
components; does not
demonstrate
knowledge of
professional business
writing.
AVERAGE = 70
POINTS
Plain, vanilla;
indicates no extra
effort; all components
are included; bound in
some manner;
demonstrates
knowledge of
professional business
writing.
EXCELLENT =
100 POINTS
Presentation is neat,
colorful; high
quality paper; extra
components are
included; binding is
neat and allows easy
access of materials.
Professional
business writing
provides the
foundation for the
presentation.
4 points
No sequence; difficult
to understand; No
paragraphs.
7 points
There is order to the
information; order is
not highlighted. Uses
paragraph form, but
sentences may not be
related.
4 points
Presentation has four
or more spelling
errors, grammar
errors; presentation is
“slapped together;”
four or more word use
errors; is difficult to
understand the
intended meaning; is
not competitive
against other
presentations.
7 points
Presentation has
two/three misspellings
or grammar errors;
presentation is
complete but no extra
effort is demonstrated.
Two or three word use
errors; intended
meaning can be
deciphered; will not be
competitive with an
excellent presentation,
but looks good next to
10 points
Information is
sequenced and
easily identifiable;
may contain index,
dividers, or other
organizational tools;
uses paragraph form
with topical
sentences that are
supported by
remainder of the
paragraph.
10 points
Error free;
presentation
demonstrates extra
effort on the part of
the student to create
a positive image;
writing is clear and
concise.
TOTAL
Troy University Faculty Handbook (2010): Section 3.9.2.8 [extract] — essential elements of the syllabus (somewhat modified for space):
1. Course title
2. Course number +
section
3. Term
4. Instructor
5. Prerequisites
6. Office hours
7. Class days, times
8. Classroom
location
9. Office location +
e-mail address
10. Office telephone
11. Course
description,
objectives
12. Text(s)
13. Other materials
14. Grading methods, 16. General supports
criterion weights,
(computer works,
make-up policy,
writing center)
mid-term grade
17. Daily assignments,
reports
holidays, add/drop
15. Procedure, course
& open dates, dead
requirements
day, final exam
18. ADA statement
19. Electronic device
statement
20. Additional
services,
statements
21. Absence policy
22. Incomplete-work
policy
23. Cheating policy
24. Specialization
requirements
(certification,
licensure, teacher
competencies)
Master Syllabus: MGT 4480
5
the poor presentation.
4 points
Leaves out two or
more of the matrices
or analyses; relies on a
soft research base and
does not tie the
research to the project.
4. Necessary
components
4 points
Superfluous or no
graphics.
5. Graphics
6. Specialty
7. Recommendations
8. Accuracy
9. Ancillaries
7 points
Leaves out one
analysis; uses a strong
research base to
support
recommendations.
7 points
Graphics are used but
may not support the
text.
4 points
7 points
Student’s specialty is
Student’s specialty is
not highlighted in the
given special
case report.
consideration but may
not be integrated into
the case effectively
(addressed in the
strategies of the
organization).
4 points
7 points
Recommendations are Recommendations
not justified nor
have been justified
grounded in research.
and grounded in
research.
4 points
7 points
Information/recommen Information/recomme
dations are the result
ndations are based on
of faulty reasoning or
correct application of
misapplication of
tools and information.
tools.
4 points
The ancillaries to this
project are weak or
nonexistent.
Powerpoint may be
ineffective or there
7 points
The ancillaries meet
requirements but do
not effectively
highlight the
innovation and
10 points
The analyses are
complete and
grounded in a solid
research base;
justification of
decisions is
integrated into the
report.
10 points
Graphics are used to
explain and
reinforce the text.
10 points
Student’s specialty
is highlighted and
integrated
meaningfully into
the strategic plan.
10 points
Recommendations
are creative, based
in research, and well
justified.
10 points
Student
demonstrates
innovative and
creative applications
of tools and
information.
10 points
Ancillaries are
engaging and clever
to the reasonable
adult. They
highlight the
Troy University Faculty Handbook (2010): Section 3.9.2.8 [extract] — essential elements of the syllabus (somewhat modified for space):
1. Course title
2. Course number +
section
3. Term
4. Instructor
5. Prerequisites
6. Office hours
7. Class days, times
8. Classroom
location
9. Office location +
e-mail address
10. Office telephone
11. Course
description,
objectives
12. Text(s)
13. Other materials
14. Grading methods, 16. General supports
criterion weights,
(computer works,
make-up policy,
writing center)
mid-term grade
17. Daily assignments,
reports
holidays, add/drop
15. Procedure, course
& open dates, dead
requirements
day, final exam
18. ADA statement
19. Electronic device
statement
20. Additional
services,
statements
21. Absence policy
22. Incomplete-work
policy
23. Cheating policy
24. Specialization
requirements
(certification,
licensure, teacher
competencies)
Master Syllabus: MGT 4480
10. Objective
6
may be poor support
for the report.
creativity of the
project.
4 points
Not met; student does
not clearly
demonstrate her/his
knowledge of the
strategic management
process and tools
consistently. This
report will suffer when
compared to other
reports and
presentations.
7 points
Meets the objective:
Student demonstrates
a consistent
knowledge of the
strategic management
process and tools
through the materials
in the case report.
This report will look
“okay” but bland next
to the excellent report.
4 points
7 points
innovative and
creative nature of
the project.
10 points
Exceeds the
objective: Student
demonstrates a
consistent and
superior knowledge
of the strategic
management process
and tools in a
manner that makes a
clearly positive
statement about the
student’s work.
This report will be
professional and
cannot be identified
as student work.
10 points
Total
Comments:
* The instructor reserves the right to grade exceptionally poor work below 40 points.
Troy University Faculty Handbook (2010): Section 3.9.2.8 [extract] — essential elements of the syllabus (somewhat modified for space):
1. Course title
2. Course number +
section
3. Term
4. Instructor
5. Prerequisites
6. Office hours
7. Class days, times
8. Classroom
location
9. Office location +
e-mail address
10. Office telephone
11. Course
description,
objectives
12. Text(s)
13. Other materials
14. Grading methods, 16. General supports
criterion weights,
(computer works,
make-up policy,
writing center)
mid-term grade
17. Daily assignments,
reports
holidays, add/drop
15. Procedure, course
& open dates, dead
requirements
day, final exam
18. ADA statement
19. Electronic device
statement
20. Additional
services,
statements
21. Absence policy
22. Incomplete-work
policy
23. Cheating policy
24. Specialization
requirements
(certification,
licensure, teacher
competencies)