TROY UNIVERSITY
MASTER SYLLABUS
SORRELL COLLEGE OF BUSINESS
BUS 6612
Applied Business Research
Prerequisites
Graduate standing.
Description
The study of applied research of business problems to develop managerial skills in the
preparation and evaluation of a research project.
Objectives
On completion of the course, the student should be able to:
1. Explain measurement, experimentation, survey design and related concepts and
methodologies related to organizational research, including multivariate analysis.
2. Apply measurement and design strategy concepts and principles to new business situations,
including proper data preparation and description.
3. Develop a clear and well organized research proposal.
4. Diagram, illustrate, and evaluate research designs and strategies, including the choice of
measurement scales, survey methods, instrumentation, and sampling design.
5. Evaluate research-generated material, including secondary data.
6. Analyze and interpret material using appropriate statistical methods.
7. Apply critical, scientific, and ethical thinking to solving research-related problems.
8. Complete a business research project, properly displaying data.
Purpose
The purpose of this course is to provide a framework to resolve business research problems,
interpret research findings, and to understand the interaction among the various parts of the
research process. MBA unspecified elective (non-Accounting).
Approved Texts
Cooper, D. R., & Schindler, P. S. (2003 or current). Business research methods (8th ed.).
Boston, MA: McGraw-Hill.
Hair, J. F., Babin, B., Money, A. H., & Samouel, P. (2002 or current). Essentials of business
research (1st ed.). Hoboken, NJ: Wiley.
Master Syllabi are developed by the senior faculty in each business discipline. This Master Syllabus must be used as the basis for developing the
instructor syllabus for this course, which must also comply with the content specifications outlined in the Troy University Faculty Handbook.
The objectives included on this Master Syllabus must be included among the objectives on the instructor’s syllabus, which may expand upon the
same as the instructor sees fit. The statement of purpose seeks to position the course properly within the curriculum and should be consulted by
faculty as a source of advisement guidance. Specific choice of text and other details are further subject to Program Coordinator guidance.
1 August 2005
Master Syllabus: BUS 6612
2
Pelosi, M. K., Sandifer, T. M., & Sekaran, U. (2000 or current). Research and evaluation for
business (1st ed.). Hoboken, NJ: Wiley.
Sekaran, U. (2002 or current). Research methods for business: A skill-building approach (4th
ed.). Hoboken, NJ: Wiley.
Zikmund, W.G. (7th Edition). Business research methods. Boston, MA: Thomson/SouthWestern.
Supplements
Deming, W. E. (1990). Sample design in business research. Hoboken, NJ: Wiley.
Jalongo, M. R., Gerlach, G. J., & Yan, W. (2001 or current). Annual editions: Research methods
01/02 (1st ed.). Boston, MA: McGraw-Hill.
Troy State University Faculty Handbook (2001): Section 3.8.2.8 [extract]—22 essential elements of the syllabus (somewhat modified for space):
a.
b.
c.
d.
e.
f.
g.
Course title
Course number
Term
Instructor
Prerequisites
Office hours
Class days, times
h.
i.
j.
k.
Classroom location n. Grading methods,
Office location
criterion weights,
Office telephone
make-up policy,
Course description,
mid-term grade
objectives
reports
l. Text(s)
o. Procedure, course
m. Other materials
requirements
p. General supports
r. Additional services u. Cheating policy
(computer works,
(Americans with
v. Specialization
writing center)
Disabilities Act,
requirements
q. Daily assignments,
other statements)
(certification,
holidays, add/drop s. Absence policy
licensure, teacher
& open dates, dead t. Incomplete-work
competencies)
day, final exam
policy