TROY UNIVERSITY
MASTER SYLLABUS
SORRELL COLLEGE OF BUSINESS
BUS 6610
Business Research Design
Prerequisites
BUS 5505 or equivalent.
Description
Designed for the student to develop and demonstrate competency in business research
methodology and techniques. This course teaches proper research techniques at the graduate
level and includes a research proposal. (A grade of ‘B’ or better is required.).
Objectives
On completion of the course, the student should be able to:
1. Explain measurement, experimentation, survey design and related concepts and
methodologies related to organizational research, including multivariate analysis.
2. Apply measurement and design strategy concepts and principles to new business situations,
including proper data preparation and description.
3. Develop a clear and well organized research proposal.
4. Diagram, illustrate, and evaluate research designs and strategies, including the choice of
measurement scales, survey methods, instrumentation, and sampling design.
5. Evaluate research-generated material, including secondary data.
6. Analyze and interpret material using appropriate statistical methods.
7. Apply critical, scientific, and ethical thinking to solving research-related problems.
8. Complete a business research project, properly displaying data.
Purpose
To provide a framework to solve research problems, interpret research, and to understand the
interaction among the various parts of the research process.
Approved Texts
Cooper, D. R., & Schindler, P. S. (2008 or current). Business research methods (10th ed.).
Boston, MA: McGraw-Hill/Irwin.
Hair, J. F., Babin, B., Money, A. H., & Samouel, P. (2002 or current). Essentials of business
research (1st ed.). Hoboken, NJ: Wiley.
Master Syllabi are developed by the senior faculty in each business discipline. This Master Syllabus must be used as the basis for developing the
instructor syllabus for this course, which must also comply with the content specifications outlined in the Troy University Faculty Handbook.
The objectives included on this Master Syllabus must be included among the objectives on the instructor’s syllabus, which may expand upon the
same as the instructor sees fit. The statement of purpose seeks to position the course properly within the curriculum and should be consulted by
faculty as a source of advisement guidance. Specific choice of text and other details are further subject to Program Coordinator guidance.
1 August 2005
Master Syllabus: BUS 6610
2
Pelosi, M. K., Sandifer, T. M., & Sekaran, U. (2000 or current). Research and evaluation for
business (1st ed.). Hoboken, NJ: Wiley.
Sekaran, U. (2002 or current). Research methods for business: A skill-building approach (4th
ed.). Hoboken, NJ: Wiley.
Zikmund, W.G. (7th Edition). Business research methods. Boston, MA: Thomson/SouthWestern.
Supplements
Deming, W. E. (1990). Sample design in business research. Hoboken, NJ: Wiley.
Jalongo, M. R., Gerlach, G. J., & Yan, W. (2001 or current). Annual editions: Research methods
01/02 (1st ed.). Boston, MA: McGraw-Hill.
Troy State University Faculty Handbook (2001): Section 3.8.2.8 [extract]—22 essential elements of the syllabus (somewhat modified for space):
a.
b.
c.
d.
e.
f.
g.
Course title
Course number
Term
Instructor
Prerequisites
Office hours
Class days, times
h.
i.
j.
k.
Classroom location n. Grading methods,
Office location
criterion weights,
Office telephone
make-up policy,
Course description,
mid-term grade
objectives
reports
l. Text(s)
o. Procedure, course
m. Other materials
requirements
p. General supports
r. Additional services u. Cheating policy
(computer works,
(Americans with
v. Specialization
writing center)
Disabilities Act,
requirements
q. Daily assignments,
other statements)
(certification,
holidays, add/drop s. Absence policy
licensure, teacher
& open dates, dead t. Incomplete-work
competencies)
day, final exam
policy