Name____________________ Date_________
Case SWOT Analysis
Case Name:________________________
Key Issues:
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Primary Target Market- Who are their current customers?
SW: Internal Strengths & WeaknessesFor example, the company’s resources- (Financial and Human Resources,
Manufacturing/Production Capacitiy, and Research & Development
Considerations)
Internal (S) Strengths-
Internal (W) Weaknesses-
4Ps of Marketing/Marketing Mix:
o Product(s) or Service(s) Offered-What do they sell?
o Pricing Strategy –How do they price their products/services?
Name____________________ Date_________
o Place/Distribution- Where do they sell their products/services?
o Promotional Strategy –How do they promote their products?
Advertising, publicity, word-of-mouth, etc.
(OT) External Opportunities & Threats: Consider the Remote Environment,
Including the Social/Cultural, Economic,
Technological, and Competitive, &
Regulatory Environments).
External (O) Opportunities-
External (T) Threats-
Future Opportunities, new discoveries, new consumers, new markets, or new
challenges, etc.-