IS 5800 -Group Assignments
Current Topics in IS
Blank Mind Group
Rick
Dana
Darrell
Jason
Kuo-Luen
01/27/2010
ZDNet Overview
• According to Wikipedia, ZDNet began under the
name "ZiffNet" as a webzine published by CBS
Interactive in 1991.
• At that time, the main focus of the site was
technology.
• In 2007, the site expanded its coverage to include
politics, the environment, and global warming.
• Today, while the main page focuses on hot topics in
technology, there are also links to hot topics in all
industries through CBS News.
ZDNet Overview
• Google: “Where Technology Means Business:
ZDNet delivers the best tech news, and
resources for IT hardware, software, and
networking services.”
• CBS Interactive: “Expert Analysis & Insight To
Stay On Top. ZDNet is where business tech
leaders go for trends, news, and reviews.”
• Yahoo: “Product reviews, computing news,
download, how-tos, developer guides, columns,
and more.”
The most important for business
managers
•
•
•
•
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Basic IT Knowledge
News
Trend Summary
Consumer Feedback
Benchmark
Why it is important for business
managers
Knowledge
+ News
Trend Summary
Creative
Input
Global
Trend
Downsize
Expert opinions
New Concept
Company
strategy
New Skills
Save Budget
Target Price
Voice of end
customers
SWOT
Benchmark
Social Tool
Consumer
Feedback
Usage Statistics
The domain zdnet.com attracted at least 17
million visitors annually by 2008 according to a
Compete.com survey.
• Monthly Site Stats:
-5.2 Million Unique users
-25.3 Million Page views
-9.5 Million Sessions
• Monthly Engagement:
-1.7 Million Newsletters opened
-1.7 Million Business tools downloads
- 233.000
Videos streamed
-47,000
User Contributions
ZDNet.com
What is the new technology being
showcased on zdnet.com?
ZDNet.com Homepage
Technology Today Section
As you can see the “hot” technology is
clearly the iPad.
Video of iPad