Kelly M. Day
EXPERIENCE & ACCOMPLISHMENTS
Edward Jones, St. Louis, Missouri
Sr. Marketing Specialist | Talent Acquisition Support
April 2013 - Present
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Partner with 7 talent acquisition managers, 20+ recruiters, 15+ recruiting coordinators,
military team, diversity and women team to develop and execute local or national marketing
strategies to achieve annual hiring objectives
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Manage creation of candidate marketing materials and messaging strategy – from
research/concept stages to production – while collaborating closely with subject matter
experts in Financial Advisor Talent Acquisition, Branch Development, Compliance, Legal, etc.
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Coordinated the firm’s participation in BizWomen event held in 40 cities on April 7, 2014,
securing 30+ general partner and financial advisor mentors and 230+ Edward Jones attendees;
developed training and communications to ensure all attendees were prepared for speaking
engagements and networking sessions with 8,500+ professional women in attendance
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Organized and executed a one-day, multi-purpose event, combining a fall regional meeting, a
military recruiting event and the unveiling of a new museum sponsorship; speakers included
Jim Weddle, John Rahal, Mark Eberlin, local financial advisors, the director of military affairs
at Kansas State University and the retired general and former chairman of the joint chiefs of
staff of the United States government; managed two on-site video shoots during the event
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Managed networking event pilots in Dallas with Registered REP and in Washington D.C. with
the Washington Business Journal; developed Edward Jones talking points and presentation and
organized on-site networking plan with local financial advisors
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Developed creative strategy and project plans for 7 external-facing candidate recruiting
videos which have been viewed 40,000+ times; participated in numerous video shoots and
provided coaching and preparation for financial advisor interviewees
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Led 1.5 year careers website redesign project for Financial Advisor Talent Acquisition, serving
as content strategist, business area liaison, spokesperson, copywriter, web author and trainer
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Evaluated current recruiting event management tool and developed plan for exploring new
tool; documented requirements and completed vendor outreach and demonstrations
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Engage freelance writers, designers and proofreaders to complete projects on time and budget
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Built training and onboarding plan for 2 new Sr. Marketing Specialists
Communication Technology Specialist | Associate Communications
July 2011 – April 2013
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Led I.S. enhancement projects to improve and streamline firm communication channels
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Researched use of wire system and advised numerous departments on alternatives
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Source and schedule content for weekly Uptick Live broadcast averaging 3,800 viewers
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Train and coach new team members to publish and manage firm communication channels
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Assess crisis situations, advise firm leaders and execute timely communication response
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Write and publish Jim Weddle communications as needed
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Managed planning, promotion and execution of inaugural Tour de Ted fundraising event
that raised $360,000, attracted 865 riders, attained 43,000 page views and 14 media placements
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Developed 12-month Tour de Ted marketing and communication plan with 50+ deliverables
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Managed relationships with nonprofit cycling organization and digital agency
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Led team of 7 marketing associates and 2 freelance writers for Tour de Ted
Writer/Editor II | Associate Communications
June 2009 – July 2011
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Developed and executed communication plans to support firm initiatives in Canada, Finance,
Financial Advisor Recruiting, Human Resources, Information Systems, Marketing
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Scheduled and published daily news content for 4,000+ headquarters associates on JonesNet
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Coordinated scheduling, promotion and production of What’s Working Now live broadcast
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Consulted with business areas on effective communication strategies and best practices
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Managed production process for monthly regional newsletters
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Wrote stories for Uptick Magazine, advised on new web layout and assisted with publication
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Initiated and guided retirement of weekly promo wires saving $20,000 annually
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Served as back-up publisher for U.S., Canada, U.K. Uptick News reaching 20,000+ associates
Rotational Development Professional
June 2008 – June 2009
 Wrote communications to promote direct mail program, Edward Jones debit card, All-star
Tax Series and Investing in Action broadcasts
 Conducted recruiting screens with financial advisor candidates and achieved 15 hires
 Monitored and responded to service inquiries in Marketing Services and Banking Services
 Conducted competitive strategies analysis of Stifel Nicolaus and presented recommendations
EDUCATION
University of Missouri - St. Louis, St. Louis, MO
Master of Business Administration
Expected May 2016
Missouri State University, Springfield, MO
Bachelor of Science Degree, Marketing, GPA 3.94
QUALIFICATIONS & SKILLS
 Series 7 and Series 66
 Adobe Photoshop, Dreamweaver
 Oracle and Tridion web author and editor
 WordPress, working knowledge of HTML
December 2008
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Word, Excel, PowerPoint
2011 and 2012 Client Service Week nominee
Tour de Ted Steering Committee
Planned United Way leadership events