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SMU BBA SEM 5 RETAIL FALL 2015 ASSIGNMENTS
BBR501
1 There are certain guidelines that a retailer should follow to improve store operations.
Elaborate.
2 Mention the checklists that are required for opening and closing store.
Opening checklist
Closing Checklist
3 Visual Merchandising is an art of presenting store merchandise in a correct and attractive
form. Explain how it is helpful for a retail store along with its norms.
Explanation of meaning
Explanation of importance
Explanation of norms
4 Enumerate the duties of Distribution Centre Head in detail.
Explanation
5 Employees at retail stores need to work under very tight and hectic schedules. In this
scenario, explain the norms laid for lunch and tea break for the employees at a retail store.
Lunch break Process
Tea Break Process
6 Write short notes on:
a) Solvency ratio
b) Pilferage Handling
a) Listing and mentioning of formulae
b) Meaning and guidelines
BBR 502
1 Describe the various types of logistics.
2 Write short notes on:
 Integrated logistics
 Supplier relationship management
 Forecasting in logistics
 Inventory acquisition cost
3 List and explain the principles of material handling.
A List and explain the 10 principles of material handling
4 Write short notes on:
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 Warehouse sizing problem
 Warehouse Management System (WMS)
 Store housekeeping
 Packaging costs
5 What factors affect the freight cost? What are the attributes of customer service?
A Explain the 6 factors that affect freight costs
List any 4 attributes of customer service
6 What are the advantages of using the service of 3PL? Which principles do software
providers use to develop an appropriate LIS (Logistics Information System)?
A List and explain any 5 advantages of 3PL
List and explain the 5 principles used by software providers to develop an appropriate LIS
BBR 503
1 Explain the personality traits in negotiation and also discuss the stages involved in
negotiation.
A Explanation about Negotiation
Personality traits in negotiation
Stages involved in negotiation
2 Explain on buying decision making and types of data required for market research.
A Explanation on buying decision making
Explanation on types of data required for market research
3 Give short notes on:
Centralized buying
Decentralized buying
Consignment buying
BBR 504
1 Define visual merchandising. What are the objectives of visual merchandising?
Meaning of visual merchandising
Objectives of visual merchandising
2 a) What is the relationship between marketing communication and visual merchandising?
b) What do you mean by thematic communication? Give two examples of thematic
communication.
Relationship between marketing communication and visual merchandising
Meaning of thematic communication and examples
3 a) Explain the concept of non-store retail merchandising.
b) Write a short note on product presentation in non-store retail merchandising.
Concept of non-store retail merchandising
Product presentation in non-store retail merchandising
BBR 505
1 What is meant by warehouse? What are the functions of warehouses?
Meaning of warehouse
Functions of warehouses
2 Write short notes on the following:
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(a) Importance of warehouse in a value chain
(b) Product Assortment Management
(a) Importance of warehouse in a value chain
(b) Product Assortment Management
3 Give the meaning of the following:
(a) Retail replenishment
(b) Retail buying
(c) Lead time
(d) Inventory control
4 What is meant by inventory? What are the different types of inventories?
Meaning of inventory
Different types of inventory
5 What is Economic Order Quantity (EOQ)? How do you calculate EOQ? What are the
objections about EOQ?
Meaning of EOQ
Calculation of EOQ (provide formula)
Objections about EOQ
6 Write a brief note on technology aids in retail warehouse management.
Brief note on technology aids in retail warehouse management
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