Web Page Design
The Key to a Successful Web Page
by Judy Bogdanets
Make it simple.
• “Don’t make me think!”, as Steve Krug stated in his book, Don’t Make Me
Think, A Common Sense Approach to Web Usability.
• Web pages should be user friendly and straight to the point.
• The less thinking the better.
• Pages should not be too “busy” looking, it can cause some confusion and
make the page look difficult and less appealing.
Appearance.
• The appearance of the Web page should be clear.
• Important information should be bigger, bolder, highlighted in different
color text or font, and/or anything that will make that important information
stick out.
• Make it obvious when subjects are clickable.
• The less clicking you have to do before you get to where you want to be, the
better.
Keep It Interesting!
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Too much noise on the Website can be confusing.
“Omit needless words” as Krug stated in his book.
Add some pictures or images.
Keep the facts short, simple, and straight to the point.
Benefits of Omitting Words:
• It reduces the noise level of the page.
• It makes the useful content more prominent.
• It makes the page shorter, allowing users to see more of each page at a
glance without scrolling.
Create Options.
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Make information easily accessible.
Create tabs or links with categories and sub-categories.
Organization is key.
Create a search bar where users can search for keywords or categories.
Create a Sort and Filter option.
Test your Website.
• Before launching your Website, TEST IT!
• Ask a few friends or random people to navigate your Web page to determine
if it’s user friendly and has everything it needs.
• Make adjustments if necessary and re-test.
Contact Info
Judy Bogdanets
Email: judybogd@buffalo.edu
Website: http://www.acsu.buffalo.edu/~judybogd/