3rd Nordic Marketing
Conference, Workshop Report
• Workshop 7
• The Web as a
Marketing Media
Participants of the workshop
• Lotte Buchbjerg Petersen
DSt
• Sirje Laud StatEst
• Audronë Miskiniene
StatLit
• Rafael Backman SCB
• Reijo Ljungberg SCB
• Eva Meidner-Andersson
SCB
• Bo Melkersson SCB
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Lars-Gunnar Strand SCB
Jaana Andelin SF
Nicola Brun SF
Minna Kostamo SF
Perttu Melkas SF
Maija Metsä-Pauri SF
Jarmo Partanen SF
Pentti Sonninen SF
Rina Tammisto SF
[Heli Haapkylä SF]
Main Topics Discussed
• Tailor made entrance - We are the beginning
- It is necessary and more development is
still needed
• Schools, Media, Paying customers
• Logical structure on the web site - not
reflecting the organisational structure - but
rather the customers point of view.
• Simple web site - the result of customer
feedback
Main Topics Discussed
• Interactive web site - There is demand
mostly from the young/modern/active/ users
• But we don’t have experience - yet
• Use of the web - The expectations are not
the same for the young and the old ones.
Lots of discussion
Main Topics Discussed
• We must look at the web as a part of the
general marketing of CSOs’
• Make more use of the web in customer
contacts!
• Make more demo´s!
Main Conclusions and
Recommendations (1)
• Customer feedback is essential in all areas
• International Marketing and Output
Databases Conference in the Hague,
Netherlands in September 2005
• A discussion group on web site questions
has been created !!!