Market Survey for [Insert Product/Service]
1. Product Description
Replace the text in this box with your product description. Keep this section to a 75 word
limit. (If you wish to count the words, simply highlight your text, then click on [Tools] in
the toll bar, and then select [Word Count] from the drop down menu. For example, if you
count the words in this textbox, you will find that it is exactly 67 words long.)
2.0 Market Survey Data Collected
Replace the text in this box with the questions that you asked in your market survey.
For example:
1.
2.
3.
4.
5.
6.
7.
8.
Do you use a computer?
For what purpose(s) do you use a computer?
Would you be interested in a laptop computer?
What would you be willing to pay for such a laptop computer?
Age
Gender
Occupation
Annual Income
2.1 Market Survey Results
Replace the text in this box with the raw data that you collected from your market survey.
For example:
1.
2.
3.
4.
Use a computer? Yes = 90%, No = 10%
For what purpose(s): School = 40%, Work = 55%, Other = 5%
Interested in a laptop computer? Yes = 40%, No = 60%
Maximum price that would be paid by respondents who were interested in a
rugged laptop computer:
Price
Percent
1,000.00
20
1,500.00
40
2,000.00
30
2,500.00
10
3,000.00
0
5. Age of respondents who were interested in a rugged laptop computer:
Age
13>
20>
31>
45>
55>
Percent
10
25
35
25
5
6. Gender of respondents who were interested in a rugged laptop computer:
Female
40
Male
60
7. Occupation of respondents who were interested in a rugged laptop computer:
Occupation
Student
Administrative
Executive
Professional
Blue Collar
Trade
Percent
40
30
19
6
4
1
8. Annual Income of respondents who were interested in a rugged laptop computer:
Income
<15
15>
25>
35>
45>
55>
65>
Percent
30
40
8
10
4
5
3
3. Market Segments
Replace the text in this box with a brief title (descriptor) for the two market segments that
your data shows to be the most interested in your product / service. For example:
1. Segment A: Young, Male, Post-Secondary Students.
2. Segment B: Business Executives, Administrators, and Professionals.
Potential Market Segm ents
St udent s, over age of
20
Admin./ Exec./ Prof .,
ages 25 t o 55
Ot her
3.1 Market Segment A
Replace the text in this box with a brief description of the market segment that your data
shows to be the most interested in your product / service. For each segment, you should
outline the following descriptors: age, gender, income, profession/education, relevant
interests, values, attitudes, or concerns. Keep this section to a 100 words per market
segment.
3.2 Market Segment B
Replace the text in this box with a brief description of the market segment that your data
shows to be the second most interested in your product / service. For each segment, you
should outline the following descriptors: age, gender, income, profession/education,
relevant interests, values, attitudes, or concerns. Keep this section to a 100 words.
4. Focus Groups
4.1 Focus Group, Segment A
Replace the text in this box with a brief description of how you conducted your focus
group for your primary market segment. (Where, when, setting, activities, questions
asked, etc.)
Keep this section to a limit of 50 words.
4.1.1 Focus Group Findings, Segment A
Replace the text in this box with a brief description of your findings from the focus group
for your primary market segment . (What people liked about the product. What people
didn’t like. What people would like to see in the product. etc.)
Keep this section to a limit of 100 words.
4.2 Focus Group, Segment B
Replace the text in this box with a brief description of how you conducted your focus
group for your secondary market segment. (Where, when, setting, activities, questions
asked, etc.)
Keep this section to a 50 words.
4.2.1 Focus Group Findings, Segment B
Replace the text in this box with a brief description of your findings from the focus group
for your secondary market segment. (What people liked about the product. What people
didn’t like. What people would like to see in the product. etc.)
Keep this section to a limit of 100 words.
5. Market Trends
Replace the text in this box with a brief description of any trends that are currently
influencing the market associated with your product. (Economic conditions, expanding
job sectors, technology, values, recent political/social events, etc.)
Keep this section to a limit of 250 words.
Note: Remember to indicate the source of any secondary information that you might
present. (ie. magazine article, Statistics Canada findings, etc.)