The Millennial Generation: The Current Generation in K-12 and the Next Generation in College Enrollment NC High School Network – January 28, 2007 Terri Manning Bobbie Everett Cheryl Roberts A Study Funded by the Workforce Development Board It May Take a Village to Raise a Child, but it Takes a Society to Raise a Generation Economic Conditions Societal Norms Political Events Major Crises Each Generation • Consists of approximately a 20-year span (not all demographers and generation researchers agree on the exact start/stop dates) • Has a unique set of values • Reacts to the generation before them • Looks at their generation as the standard of comparison • Looks at the next generation skeptically “these kids today…” • Those born on the “cusp” may have a blended set of characteristics • They are either idealistic, reactive, civic or adaptive The Veterans (also known as the Silent Generation or the Greatest Generation) 1925–1943 (adaptive) Core Values Dedication Hard Work Conformity Law and Order Patience Delayed Reward Duty before Pleasure Adherence to Rules Honor The Veterans • Children of the Great Depression and WWII, this generation decided not to attack the institutions created by the generation before them, but instead, as global thinkers, they chose to focus on improving and refining them so that they could be good for everyone, not just a select few. • The overall goal was not to change the system, but to work within it. • While economically very successful, they were also the inventors of "the midlife crises" probably because they didn't get a chance to enjoy the freedoms of their youth. The Veteran Generation Childhood • Raised by the GI Generation (civic) • Large families (3-5 children) • Strong sense of extended family (same town or home) • Grandparents in the home • Average 10-year-old spent 4-6 hours daily with a significant adult role model • Rural society • Apprenticeship businesses and farming • Perception of the world as “safe” The Baby Boomers 1943–1964 (the largest generation, idealist) Core Values Optimism Team Orientation Personal Gratification Health and Wellness Personal Growth Youth Work Involvement The Baby Boomer Childhood • Divorce reached a low in 1960 of 9% • Families moved due to GI Bill, GI housing and industrialization • First generation to live miles from extended family • Family size smaller (2-3 children) • Few grandparents in the home • Moms stayed home • Dads carpooled • Children spent significant time with adult role models • Perception of the world as “safe” Baby-boomer Results • Very idealistic - banned together and walked through life with their fists held high • Generation gap occurred between them and their parents • Captured phrases like “why be normal” and “question authority” • They weren’t friendly toward authority figures • Did not get along with their parents and swore they would not raise their kids like they were raised • As adults - work an average of 55 hours per week The Gen Xers 1965–1982 A Lost Generation… A Nomadic Generation….. Half the Size of the Baby Boom (reactive) Core Values Dedication Hard Work Conformity Law and Order Patience Delayed reward Duty before pleasure Adherence to rules Honor Generation X • This is the conscientious, extremely pragmatic, self-sufficient generation that has a ruthless focus on the bottom-line. • Born and raised at a time when children were at the bottom of our social priorities, Gen Xers learned that they could only count on one thing themselves. As a result, they are very "me" oriented. • They are not active voters, nor are they deeply involved in politics in general. The Gen X Childhood • • • • • • • • Divorce reached an all-time high Single-parent families became the norm Latch-key kids were a major issue of the time Children not as valued – looked at as a hardship Families spread out (miles apart) Family size = 1.7 children (many only-children) Perception of the world as “unsafe” Average 10 year old spent 14 ½ minutes a day with a significant adult role model • Parents looked around and said – we need to do this better Generation Next (civic) The Echo Boom/Millennials… The Millennials are almost as large as the baby boom-some say larger - depending on how you measure them (approx. 81M). The Millennials are the children born between 1982 and 2002 (peaked in 1990), a cohort called by various names: Echo Boom Generation Y Millennials Net Generation Millennials • This generation is civic-minded, much like the previous GI Generation. • They are collectively optimistic, long-term planners, high achievers with lower rates of violent crime, teen pregnancy, smoking and alcohol use than ever before. • This generation believes that they have the potential to be great and they probably do. We are looking to them to provide us with a new definition of citizenship. The Millennial Childhood • The most monumental financial boom in history. • Steady income growth through the 1990’s. • Still great disparity between races. • Saw their parents lose all their stocks and mutual funds (college funds) during the early 2000’s. Demographic Trends The Baby Boomers chose to become older parents in the 1980s while Gen X moms reverted back to the earlier birth-age norm, which meant that two generations were having babies. In 1989, 29 percent of the 4.4 million live births were to women aged 30 and older. Millennials have older largely Baby Boomer parents: Average age of mothers at birth at an all time high of 27 in 1997. Demographic Trends, cont. Smaller families: Only children will comprise about 10% of the population. More parental education: 1 in 4 has at least one parent with a college degree. Kids born in the late ‘90s are the first in American history whose mothers are better educated than their fathers by a small margin. Demographic Trends – Changing Diversity Increase in Latino immigration Latino women tend to have a higher fertility rates than nonLatino women. Nearly 35% of Millennials are nonwhite or Latino. Twenty percent of this generation has at least one parent who is an immigrant. Millennials have become the most racially and ethnically diverse generation in US History. Safety Issues The Safest Generation • This generation was buckled up in car seats, wore bike helmets, elbow and knee pads when skating, and were the inspiration for “Baby on Board” signs. The Well-Being of U.S. Teens • Mortality Rate for US teens aged 15–19 declined from 1960 to 1997. -Teens are having fewer accidents than Boomers % of Children Who Reported Having Worn Seatbelts Almost All the Time 100 92 90 80 82 93 87 76 68 70 <1 year 1-4 years 5-9 years 10-14 years 15-17 years 67 60 49 50 40 30 33 31 1985 1990 Source: National Center for Health Statistics, Division of Vital Statistics, 1995, and 1996.http://aspe.os.dhhs.gov/hsp/97trends/sd3-3.htm Carry Weapons to School (reported carrying a weapon at least once within 30 days) 29 27 29 28 26 27 25 23 21 22 21 21 20 19 Grade 9 Grade 10 Grade 11 Grade 12 23 21 20 17 16 15 1991 1993 1995 Source: National Center for Health Statistics, Division of Vital Statistics, 1995, and 1996. http://aspe.os.dhhs.gov/hsp/97trends/sd3-3.htm Children (9th -12th Grade) Who Have Gotten in a Fight in the Last Year 50 9th Grade 10th Grade 11th Grade 12th Grade 50 45 42 40 41 35 40 39 37 35 31 30 1993 1995 Source: National Center for Health Statistics, Division of Vital Statistics, 1995, and 1996. http://aspe.os.dhhs.gov/hsp/97trends/sd3-3.htm Serious Violent Victimization of Teens, Age 12-17 (rates per 1,000 - assault, rape and robbery) 50 12-17 years 12-14 years 15-17 years 45 40 35 30 25 20 1980 1985 1990 1991 1992 1993 1994 http://aspe.hhs.gov/hsp/99trends/hc-2-healthcond.pdf 1995 1996 1997 Percent of children watching 6 or more hours of TV a day 35% 31% 9 year olds 13 year olds 17 year olds 30% 25% 26% 23% 20% 20% 15% 19% 16% 13% 13% 10% 5% 19% 17% 6% 9% 9% 7% 8% 0% 1982 1986 1990 1992 1994 Source: National Center for Health Statistics, Division of Vital Statistics, 1995, and 1996. http://aspe.os.dhhs.gov/hsp/97trends/sd3-3.htm Ever Used any Drug in Their Lifetime 2002-2005 (by percent) 55 53 51.1 44.6 41.5 51.1 50 45 40 39.8 38.2 35 30 25 50.4 24.5 22.8 8th graders 10th graders 12th graders 21.5 20 2002 2003 2004 21.4 2005 National Institutes of Health, http://www.nida.nih.gov/Infofacts/HSYouthtrends.html Major Influencing Factors 1. 2. 3. 4. 5. Their parents The self-esteem movement The customer service movement Gaming and technology Casual communication Parenting Millennials • This generation is being parented by welleducated, over-involved adults who participate in “deliberate parenting.” They have outcomes in mind. • Boomers were the first generation to be thrown out in to an unsafe world as adolescents. • The 60’s and 70’s were very scary and many of us felt unprepared for it. • We were naïve and didn’t have enough tools in our tool box to deal with it. Baby Boomers as Parents • Boomers rebelled against the parenting practices of their parents. • Strict discipline was the order of the day for boomers. • They made conscious decisions not to say “because I told you so” or “because I’m the parent and you’re the child.” • Boomers became more “friendly” with their children. They wanted to have open lines of communication and a relationship with them. Baby Boomers as Parents • They explained things to their children, (actions, consequences, options, etc.) – they wanted them to learn to make informed decisions. • They allowed their children to have input into family decisions, educational options and discipline issues. • We told them “just because it is on television doesn’t mean it’s true” or “you can’t believe everything you read.” • We wanted them to question authority. The Result • Millennials have become “a master set of negotiators” who are capable of rational thought and decision-making skills at young ages. • They will negotiate with anyone including their parents, teachers and school administrators. • Some call this “arguing.” Helicopter Parents • Helicopter Parent (n) A parent who hovers over his or her children. • Or Snowplow parent: Parents who clear the way for their children • ……these (echo) boomers are confident, achievement-oriented and used to hovering "helicopter" parents keeping tabs on their every move. (Anthony DeBarros, "New baby boom swamps colleges," USA Today, January 2, 2003) Helicopter Parent go to College • A new generation of over-involved parents are flooding campus orientations, meddling in registration and interfering with students' dealings with professors, administrators and roommates, school officials say. • Some of these hovering parents, whose numbers have been rising for several years, are unwittingly undermining their children's chances of success, campus administrators say. Now, universities and colleges are moving rapidly to build or expand programs aimed at helping parents strike a better balance. Colleges Ward Off Overinvolved Parents By Sue Shellenbarger From The Wall Street Journal Online Baby Boomer Parents have been their Biggest Cheerleaders • Millennials expect and need praise. • Will mistake silence for disapproval. • Millennials expect feedback. Parental Care in the Millennial Era • Today’s typical family is spending more, not less, time with kids. • Smaller families mean more time with each child. • Fathers are spending more time with children. • Less housework is being done. • There is a strong connection between the social lives of parents and kids. • They get along with their parents and share their parents’ values. Focus on Self-esteem • This generation was the center of the “selfesteem” movement. • 9,068 books were written about self-esteem and children during the 80s and 90s (there were 485 in the 70s). • The state of California spent millions studying the construct and published a document entitled “Toward a State of Self-esteem.” • Yet they can’t escape the angst of adolescence – they still feel disconnected, question their existence, purpose and the meaning of life. They want to feel valued and cared about. Focus on Customer Service • Expect access (24/7) • Expect things to work like they are supposed to • If they don’t “that is your problem” • They want what they have paid for • Everything comes with a toll-free number or web address • Want “Gateway Go Back” in classes Add the Impact of Gaming • Gaming has impacted children – The game endings changed based on the decisions children made (Role Playing Games [Legend of Zelda, Final Fantasy, Chronotrigger]) impacting locus of control. – Involves a complex set of decisionmaking skills. – Teaches them to take multiple pieces of data and make decisions quickly. – Learning more closely resembles Nintendo, a trial and error approach to solving problems. We navigated our way through….. They navigated their way through….. Technology • This generation has been plugged in since they were babies. • They grew up with educational software and computer games. • They think technology should be free. • They want and expect services 24/7. • They do not live in an 8–5 world. • They function in an international world. Millennials Want to Learn With technology With each other Online In their time In their place Doing things that matter (most important) Source: Achievement and the 21st Century Learner. Characteristics of Today’s Children • 96% say that doing well in school is important to their lives. • 94% say they plan to continue their education after high school. • 88% say going to college is critical. • 70% participate in community service or volunteer work. From: A Nation on the Move, http://www.ed.gov Characteristics of Today’s Children • 76% want to learn more about the world. • 28% of high school students access foreign news sources via the Internet. • 90% percent of children between ages 5 and 17 use computers. • Teens spend more time online using the Internet than watching television. From: A Nation on the Move, http://www.ed.gov Characteristics of Today’s Children • 94% of online teens use the Internet for school-related research. • 24% have created their own web pages. • 16% of teens are shareholders in the stock market. • Teens and college students combined spend nearly $400 billion a year. • The largest group of new users of the Internet from 2000-2002 were 2-5 year olds.34 From: A Nation on the Move, http://www.ed.gov Technology In School • Students are increasingly savvy when it comes to technology. • In general, students expect faculty to incorporate technology into their teaching and be proficient at it. • At the very least, communication via e-mail, access to online resources, PowerPoint presentations, Internet activities, discussion boards and electronic classrooms are expected. • Faculty will need to balance the use of technology with their own philosophies of teaching. Technology Use • Children under 6 years – – – – 48% 27% 39% 30% • Teens have used a computer (4-6 year-olds) use a computer daily use a computer several times a week have played computer games – 100% use the internet to seek information – 94% use the internet for school research – 41% use email and IM to contact teachers and schoolmates about school work – 81% email friends and relatives – 70% use IM to keep in touch – 56% prefer the internet to the telephone By age 21….. • It is estimated that the average child will have: – – – – – Spent 10,000 hours playing video games Sent 200,000 emails Spent 20,000 hours watching TV Spent 10,000 hours on their cell phone Spent under 5,000 hours reading • But these are issues of income. Will a child who grows up in a low income household have these same experiences? The “Information Age” Mindset • Students have never known life without the computer. It is an assumed part of life. • The Internet is a source of research, interactivity, and socializing (they prefer it over TV). • Doing is more important than knowing. • There is zero tolerance for delays. • The infrastructure and the lecture tradition of colleges may not meet the expectations of students raised on the Internet and interactive games. Cell Phone Technology • They all have cell phones and expect to be in contact 24/7. • Not a phone – a lifestyle management tool • Staying “connected” is essential. • Communication is a safety issue for parents. • Communication has become casual for students (IM, email and cell phones. What About 1st Generation Students? • Not all students will be proficient; firstgeneration and students from working class families may have less experience. • Their experience with technology has been in arcades and minimally in school (poorer districts.) • They have not had the exposure to educational uses of technology. • Huge digital divide between the “haves” and the “have nots” based on income levels (class). • This group may not do as well in school. In School • They need to understand why they are doing what they are doing – objectives of classroom activities and projects. • They want to have input into their educational processes. • They want to be involved in meaningful activities, not mundane work. • They think it is cool to be smart. • They will respond well to group oriented activities. Millennials have “High Expectations” • They are likely to appreciate clear expectations and well structured assignments. • They expect detailed instructions and guidelines for completing assignments. • They want to know what will be covered on tests and what exactly must be done to earn an “A”. • Because of their high expectations of themselves, students may become demoralized by earning a B or C. Attitudes …….. TV Generation “Boomers” PC Generation “gen X” Net Generation “millennials” Web What is it? Web is a tool Web is oxygen Community Personal Extended Personal Virtual Perspective Local Multi-national Global Career One career Multiple careers Multiple reinventions Loyalty Corporation Self Soul Authority Hierarchy Unimpressed Self as expert Issues for Schools in an Information Age • • • • Plagiarism (consumer/creator blurring) Cheating (must define it) Cell Phone Policies Typing vs. Handwriting From: The Information Age Mindset: Changes in Students and Implications for Higher Education. By Jason L. Frand. Educause. Sep/Oct 2000. How are Millennials doing in school? • Teachers report that students are doing better academically. • The largest gains have been in math and science for ages 9 and 13. • Verbal skills show less clear trends. • Millennials have corrected a late 80s decline in writing proficiency. • Reading scores show modest gains through the 90s. SAT Scores – a Twenty Year Reversal 520 519 Verbal Math 515 510 509 500 497 512 511 509 507 504 505 503 500 514 501 500 516 514 511 508 505 504 502 501 503 504 501 501 500 500 499 500 500 506 507 506 504 505 505 505 505 505 504 499 495 494 490 Millennials Taking SAT 3 4 5 6 7 8 9 0 1 2 3 4 5 6 7 8 9 0 1 2 3 98 98 98 98 98 98 98 99 99 99 99 99 99 99 99 99 99 00 00 00 00 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 2 2 2 2 Highest SAT Scores in 35 Years Gender Issues are Arising in this Generation Boys Issues in K-12 For Every 100 Girls Who…. Number of Boys Enroll in Kindergarten 116 Enroll in Ninth Grade 101 Enroll in Twelfth Grade 98 Are Suspended from K-12 250 Are Expelled from K-12 335 Diagnosed with Learning Disability 276 Enroll in the gifted and talented program 94 The Boys Project. http://www.boysproject.net/statistics.html Boys Issues Beyond K-12 For Every 100 Girls Who…. Number of Boys Graduate from High School 96 Enroll in College 77 Enroll in 2nd Year of College 71 Earn an Associates Degree 67 Earn a Bachelors Degree 73 Earn a Masters Degree 62 Earn a Doctorate 92 The Boys Project. http://www.boysproject.net/statistics.html College Graduation Projections (numbers in thousands) (61% of degrees will go to women) 1050 (62.6%) 950 850 Assoc. Degree Male Assoc. Degree Female Bach. Degree Male Bach. Degree Female 750 650 (37.4%) 550 (60%) 450 350 (40%) 250 6 50 20 7 60 20 8 70 20 9 80 20 0 -1 9 0 20 1 -1 0 1 20 2 -1 1 1 20 3 -1 2 1 20 4 -1 3 1 20 Ambitions Most • • • popular college majors: Medicine Education/teaching Business and marketing • • • Engineering Law and politics Computer science Most sought after qualities in careers: • • • Responsibility Independence Creativity Most • • Source: Industry Week, March, 1998. • Idealistic and committed co-workers common job trends : Multi-taskers Change Careers • • Seek security & benefits Stay with company that offers a challenge Difference in Values • They have witnessed their baby boomer parents coming home from stressed jobs, exhausted, falling asleep at the dinner table; and don’t want that for themselves. • They are a generation who is interested in a life with value and meaning – they do not aspire to what the “boomers” aspire to – they want something different. True Multi-taskers • Millennials have lived programmed lives and are already quite capable of learning several jobs simultaneously and performing them admirably. • Millennials will change careers many times. • Retooling and recycling their skills and talents will become common. • To retain them, smart employers will encourage Millennials to try out different careers within the same company. Need for Services • It is estimated that 3 million Millennials have been diagnosed with ADHD and have been medication (80% are boys). • Within student populations, the number with disabilities has jumped from 3% to 9%. – – – – Many have had individual education plans. Many need testing services (quiet, separate). Need to self-advocate to teachers. Major transition from high school to college. Doses of Methylphenidate (Ritalin) in Millions 200 180 United States Other 160 140 120 100 80 60 40 20 0 1984 1985 1986 1987 1988 1989 1990 1991 1992 US Department of Justice, DEA, http://www.methylphenidate.net/ 1993 2004 Research Study • Central Piedmont Community College’s Center for Applied Research was contracted to do this study by the Workforce Development Board. – Focus Groups were conducted. – An Online Survey was administered. – Data collected January–March 2004 from the University of NC at Charlotte, Central Piedmont Community College and Johnson C. Smith University. Characteristics They Look for in Teachers • At least 50% said: – – – – – – Enthusiastic about the course/teaching Are fun to be around Provide intellectual challenges Have flexible class policies Are sensitive to your needs/feelings Emphasize preparing for future career This Validates the Research • The research says they want: – – – – – – – To be trusted and respected Teachers to act as helpers Opportunities to be responsible Freedom, not license A place where people care Teachers who help them succeed To have choices Working in Teams • How do you feel about working in teams? – I like it – Have no feelings about it – I don’t like it 44.7% 25.9% 29.4% Working in Teams • In the classroom, do you do the following? 1 = never 2 = rarely 3 = sometimes 4 = often Mean (sd) Are given “team grades” on working with others Write papers/do projects with others Study/do research in teams 2.62 (.89) 2.41 (.79) 2.35 (.80) What Will You Do After Graduating? • • • • • Immediately get a job Continue my education Take some time off Marry/start a family Not sure 43% 34% 5% 6% 13% Career Field How likely do you think it is that your first job out of college will be in your career field? – Somewhat Likely – Not Likely/Not Sure – Very Likely 37.4% 20.5% 39.4% Careers They Plan to Pursue (most selected of 27 listed) 50 Medicine 52 Engineering Computer/Technology 56 Psychology 57 59 Accounting/Finance 85 Law 127 Teaching 138 Business/Marketing 147 Nursing 0 50 100 150 200 Salary Expectations • Realistically, what do you expect your starting salary will be when you begin working? – – – – – – $15-20K $21-30K $31-40K $41-50K $50K+ Not sure 7.7% 29.3% 27.0% 15.9% 7.0% 12.5% Approximately 65% felt they would learn $40K or less Importance of Career Components • Elements thought to be very important Respected on the Job Opportunity for Professional Development Ability to Have an Impact on the World Importance of Job Benefits • Benefits thought to be very important Health Insurance Salary Growth Plans like 401K Life Insurance Bonuses Employer-paid Retirement • Benefits thought to be unimportant Stock Options Profit Sharing Jobs in Lifetime • How many jobs do you think you will hold in your lifetime? – 1-3 35.7% – 4-6 41.5% – 7-10 16.5% – Over 10 6.2% 64% expect to have 4 or more jobs Future Odds • The following % felt it was very likely that they would someday: Work for themselves/own business Have lifestyle they grew up with 21% 63% • 79% felt a two income household would be somewhat to very important in reaching their lifestyle goals? Quality of Life? Rank order of items that contribute to a good quality of life (% ranking item in top 3 on a scale of 1-8) – – – – – – – Having a secure future for my family Time to enjoy family/children Having family/children Having a great job Having good friends Having plenty of money Having plenty of free time 71.5% 68.7% 63.2% 60.4% 55.2% 45.5% 40.2% Your Generation in the Future • Someday, your generation will be raising kids, running corporations and occupying high political office. When that day comes, which areas of American life will be better, the same or worse than today because of your generation? – 3 = better – 2 = same – 1 = worse Areas they felt they would do better: Technology Race Relations Areas they felt they would do about the same: Economy Schools Arts/Culture Foreign Affairs Areas they felt they couldn’t improve on: Government Family Life Religion Crime/Public Order How They Will Push Us… • • • • • More independence in the workforce Consumer-based fairness Better technology Enhanced professional development Get rid of “that’s the way we’ve always done it” • Have more life balance • Re-establish priorities So How Do We Work With Them? • Because they have grown up in a different world, never assume that they know certain things like: – You don’t want their mother to solve all their problems for them. – You don’t get points for showing up or an A for effort. – The definition of plagiarism and cheating. – It’s not appropriate to call the teacher at home. – They can’t use IM language in papers. – It’s not okay to email the teacher or principal 10 times a day. – That when they email you at 1am, you’re not sitting on the other end waiting to respond to them. Some Major Issues Worth Addressing • Some of them have been performing below grade level all their lives… and they may not know it (age of social promotion). • Once they reach college, mild interventions are not enough. • They deflate with the first strict grader they encounter. • They are not good planners and will do everything late if allowed. • Many are not very “hardy.” Will quit or drop out because “it’s hard.” • They are very good consumers and will figure out a way to stay “under the radar.” What Should Institutions Do (In the Classroom)? • Develop policies and practices around appropriate communication (by department). • Give them electronic access to as much as is philosophically possible. • Draw a line on negotiations. • Give them definitions, boundaries and rules. What Should Schools Do? • Create alterative ways for the low-tech access students to come up to speed. – Basic keyboarding skills. – Special workshops or lab sessions on the basics. – Help them master software that “will do work for them.” – Get access to computers (refurbished, community projects, grants, etc.) One Final Word • In case you're worried about what's going to become of the younger generation, it's going to grow up and start worrying about the younger generation. (Roger Allen) Who Are They? • A new “Silent Generation” referred to as Generation Z, Generation Alpha or the Homeland Generation. • Starts mid-2000’s until about 2017 to 2020 and will be considered an artist generation: – Artists are subtle, indecisive, emotional and compromising, often having to deal with feelings of repression and inner conflict. They grow up as overprotected children, come of age as sensitive young adults, rebel as indecisive midlife leaders and become empathic elders (like those born 1925-1942). http://en.wikipedia.org/wiki/Strauss_and_Howe Generation Z • Will be raised on technology, they will not be scared of anything, they will be open to new ideas. • They will be into truth and loyalty and they will not be not afraid to voice their opinion. • They will be flexible and open to change. • They will be fearless and fun. • They will be the ‘new’ hope for our own future. • Their great-grandparents belong mostly to the Silent Generation and the Baby boomers form the core of their grandparents. • Their parents are divided between Generation X and Generation Y. http://www.generationzbaby.com/generation-z.html For a copy: http://www.cpcc.edu/planning Click on “studies and reports” Title: NC High School Network Contact: terri.manning@cpcc.edu