20694 version 2
28-Jun-16
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FLORISTRY
Implement floristry products and
services plan
level:
4
credit:
10
planned review date:
December 2008
sub-field:
Horticulture
purpose:
People credited with this unit standard are able to: analyse
market; plan product and service range; establish supplier
relations; negotiate supply of goods; monitor quality control;
introduce product range; maximise profit; and rationalise
stock.
entry information:
Open.
accreditation option:
Evaluation of documentation and visit by NZQA, industry and
teaching professional in the same field from another
provider.
moderation option:
A centrally established and directed national moderation
system has been set up by the Primary Industry Training
Organisation.
special notes:
1
The
Primary
Industry
Training
Organisation
acknowledges the assistance provided by the
Australian National Training Authority (ANTA) in
permitting their competency unit to be used as the basis
for this unit standard. This unit standard is based on
the unit of competency WRFO408B Implement floristry
products and services plan.
2
Stock and merchandise may include:

fresh, cut and container grown plants and flowers;
flowers eg fresh, dry, silks, simulated; plant
material eg fresh, dry, silks, simulated, plants,
fruit, vegetables;

ancillary items eg cards and message items,
company logo,
advertising items, flower
preservative and conditioning agents;
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FLORISTRY
Implement floristry products and
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

presentation materials eg novelties (balloons,
toys), consumables (fruit, chocolates, nuts,
alcohol), gift items, garden lines, floristry sundries
(ribbons, parafilm);
wrapping and packaging materials eg boxes,
cylinders, polypropylene, paper, cellophane,
sinamay, pearlwrap, vilene, bows, ribbons, raffia,
containers (bowls, baskets, pots, vases, buckets,
disposable water-filled vases).
3
Shop/studio policies and procedures may include
quality control; staff training; merchandising of stock;
preparing, conditioning, cleaning, storing and displaying
stock; maintaining displays; protecting and packing
stock and merchandise; preparing and arranging labels
and tickets; stock rotation, expiry dates; pricing, profit
margins; housekeeping; waste disposal; waste
minimisation; record keeping; selection criteria for
flower and plant materials eg price, availability,
seasonality, stage of maturity, absence of disease and
damage.
4
Shop/studio merchandise and marketing policies may
include range of stock, advertising and promotion,
special events, shop/studio culture, current market
position, target or niche markets.
5
Relevant legislation includes but is not limited to the
Health and Safety in Employment Act 1992, Consumer
Guarantees Act 1993, Fair Trading Act 1986, other
published statutes, regulations, codes of practice,
guidelines and standards relevant to the particular work
site; and their subsequent amendments and
replacements.
6
Customers may include new or regular customers with
routine or special needs.
7
Supervisor may include shop/studio owner, manager,
coordinator.
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FLORISTRY
Implement floristry products and
services plan
Elements and Performance Criteria
element 1
Analyse market.
performance criteria
1.1
Shop/studio merchandise and marketing policies are identified and analysed in
relation to characteristics of shop/studio.
Range:
1.2
Customer surveys are conducted in order to evaluate market trends and
customer satisfaction according to shop/studio policies and procedures.
Range:
1.3
characteristics of shop/studio may include size, type and location
of shop/studio; stock and merchandise range; busy or routine
trading conditions; type of floral designs catered for or promoted;
size, type and location of display areas and storage units; number
of staff employed; levels of staff training; full-time, part-time and
casual staff.
may include formal monitoring eg charting customer purchases,
written customer survey, accurate and comprehensive charting of
complaints; informal monitoring eg direct questioning during
course of business.
New trends and designs, stock and merchandise, and services are researched.
Range:
new trends may include church flower arrangements; patriotic
wreaths for memorial services; dynamic and experiential designs;
new floral themes; floral sculptures eg cornucopia of flowers; new
design applications eg random placements of single fruit and
vegetables, use of fruit in Biedermeier designs; use of unusual
containers (hollowed melons, pumpkins, coconuts), application of
new groupings (bunch of bananas, bundle of asparagus), addition
of rough texture (coconuts) or shiny texture (peppers).
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services plan
1.4
Opportunities to improve sales are identified and considered.
Range:
may include use of promotions, specials, campaigns,
competitions; use of dynamic and effective displays; use of multisensory presentations; introduction of a child-friendly environment;
encouragement of impulse buys by carrying a variety of loose
stems; offer of online/email ordering system; creation of effective
email promotions; offer of free delivery within city limits; use of
flower name tags to educate consumers; introduction of loyalty
scheme; sponsor of a monthly column in the local newspaper to
educate about flowers and industry trends; use of reader boards,
in-store posters, clear window posters, awards, certificates,
industry code of conduct; hand out give aways to capture passing
trade.
1.5
Stock and merchandise range is monitored to identify the demand for individual
items and seasonal variations.
1.6
Market competition is monitored and analysed.
Range:
may include supermarkets, garden centres, hardware stores, gift
shops, roadside trading, street vendors, online sales, other florists.
element 2
Plan product and service range.
performance criteria
2.1
Future directions for stock and merchandise range are determined according to
shop/studio policies and procedures.
Range:
2.2
may include market analysis, sales performance of line, stock
availability, design/fashion trends, budget, merchandising strategy,
calculation of expected sales per month, inclusion of reductions,
markdowns, spoilt stock.
Relevant staff are liaised with to co-ordinate promotional and marketing
activities.
Range:
shop/studio manager or owner, supervisor, other florists, trainees.
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services plan
2.3
Shop/studio sales figures are analysed to determine contribution rates of
product lines.
2.4
Contribution improvement opportunities are identified and acted upon.
Range:
may include previous years' sales, predicted demand, projected
growth profit.
2.5
Shop/studio space requirements and stock and merchandise mix are
determined according to shop/studio policies and procedures.
2.6
Stock levels are determined according to industry indicators.
Range:
2.7
may include peak seasons, special events, supplier and/or grower
lead time.
Floristry products and services plan is documented and monitored.
element 3
Establish supplier relations.
Range:
local, regional or overseas wholesalers or growers; markets, auctions; existing
or new contacts.
performance criteria
3.1
Types of suppliers of flower and plant materials are identified and profile is
analysed.
3.2
Co-operative relationships with supplier representatives are developed
according to shop/studio policies and procedures.
Range:
3.3
courier delivery, business-to-business initiatives, joint market
research.
Assessment of existing suppliers is continuously carried out.
Range:
quality, profitability, service, delivery status, overall business
relationship.
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3.4
Supplier database is continually monitored and updated, according to
performance indicators.
Range:
price, quality, performance,
merchandise range.
supply
reliability,
stock
and
element 4
Negotiate supply of goods.
performance criteria
4.1
Negotiation with suppliers is undertaken and arrangements are implemented
according to shop/studio policies and procedures and communicated to relevant
personnel.
Range:
4.2
Special pricing arrangements and customer payment agreements are
authorised and communicated to relevant staff and management personnel
according to shop/studio policies and procedures.
Range:
4.3
special pricing arrangements may include fixed price, quantity
discounts, wholesale pricing. Customer payment agreements may
include cash on delivery (COD), credit, direct debit, consignment.
Records of suppliers and stock are monitored for accuracy and legibility and
appropriate action is taken where necessary.
Range:
4.4
may include face-to-face conversations and meetings, written
correspondence, telephone or electronic media related contacts.
may include contacting
withholding payment.
supplier,
not
accepting
delivery,
Market factors affecting supply are identified and communicated to relevant
personnel.
Range:
may include time-to-market, distance to market, weather
conditions, season, competition from imports, price trends,
seasonal price patterns, influence of larger competitors, disease
threats.
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FLORISTRY
Implement floristry products and
services plan
4.5
Records of negotiations and agreements are completed and conveyed to
appropriate personnel within designated time lines.
Range:
4.6
records may include filed notes of telephone conversations, faxes,
letters, emails.
Immediate corrective action is taken where potential or actual problems with
supply are indicated.
Range:
may include sourcing new suppliers, changing focus to another
flower or plant.
4.7
New suppliers are identified and developed to maintain and improve sales and
service delivery.
4.8
Stock range and source of supply is analysed, evaluated and amended
according to management, staff and customer feedback.
element 5
Monitor quality control.
performance criteria
5.1
Knowledge of stock, merchandise, products and services is applied to inform
implementation of products and services plan.
5.2
Flower and plant materials are selected according to shop/studio policies and
procedures.
5.3
Stock and merchandise quality standards are established with suppliers
according to relevant legislation, customer requirements and shop/studio
policies and procedures.
5.4
Quality of merchandise monitoring is carried out during supply and delivery
processes.
Range:
may include effective control procedures, inspection record or
logbook, corrective action plan/s.
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FLORISTRY
Implement floristry products and
services plan
5.5
Stock returns or complaints are recorded and analysed.
Range:
may include date, time, fault, failure; names and details of relevant
people; description of fault, failure or complaint; attachments of
documents and/or evidence.
element 6
Introduce product range.
performance criteria
6.1
Shop/studio managers and staff are informed of new product ranges and
advised of preferred location of merchandise.
6.2
Staff training in product knowledge is implemented to introduce product range.
Range:
6.3
visits to growers, suppliers, markets, auctions; visits to exhibitions,
shows, competitions; presentations from growers and suppliers.
New ranges are demonstrated and/or displayed to staff according to
shop/studio merchandising strategy.
Range:
merchandising strategy may include shop/studio identity,
budgeting, range and product strategy, suppliers and merchandise
sources, inventory controls, evaluation methods, cost/benefit
analysis.
element 7
Maximise profit.
performance criteria
7.1
Shop/studio budget and targets are identified.
7.2
Individual product range contributions are calculated and/or estimated against
budget and targets.
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services plan
7.3
Product range assessment checks are developed and implemented against
budget and targets.
Range:
may include marketability, sales performance, product quality,
availability, pricing/profit margins, risk assessment.
7.4
Overall selling space contributions are calculated and/or estimated according to
shop/studio merchandising strategy.
7.5
Profit margins are maximised in negotiations with suppliers.
7.6
Shop/studio pricing policies are determined.
Range:
7.7
may include net profit margins.
Specifications for terms of trade are negotiated.
Range:
may include special buys, payment terms, promotional deals with
suppliers.
element 8
Rationalise stock.
performance criteria
8.1
Stock range is reviewed and updated at regular intervals.
8.2
Stock lines to be deleted are identified and action taken to minimise adverse
effect on profit.
Range:
8.3
reasons for deletion of stock lines may include changes in
shop/studio policies and procedures; new targets, niche market;
sales performance; customer requirements; fashion/design trends;
product availability; problems with supply.
Stock consolidated is achieved as required to maximise sales potential.
Range:
may include increasing a particular line of stock or merchandise,
deletion of stock or merchandise line, movement of stock between
areas or shops/studios.
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FLORISTRY
Implement floristry products and
services plan
Comments on this unit standard
Please contact Primary Industry Training Organisation http://www.primaryito.ac.nz if you
wish to suggest changes to the content of this unit standard.
Please Note
Providers must be accredited by the Qualifications Authority or a delegated interinstitutional body before they can register credits from assessment against unit standards
or deliver courses of study leading to that assessment.
Industry Training Organisations must be accredited by the Qualifications Authority before
they can register credits from assessment against unit standards.
Accredited providers and Industry Training Organisations assessing against unit standards
must engage with the moderation system that applies to those standards.
Accreditation requirements and an outline of the moderation system that applies to this
standard are outlined in the Accreditation and Moderation Action Plan (AMAP). The
AMAP also includes useful information about special requirements for providers wishing to
develop education and training programmes, such as minimum qualifications for tutors and
assessors, and special resource requirements.
This unit standard is covered by AMAP 0032
http://www.nzqa.govt.nz/site/framework/search.html.
which can
be
accessed at
 New Zealand Qualifications Authority 2016