20685 version 2
28-Jun-16
1 of 5
FLORISTRY
Apply knowledge of floristry stock,
merchandise and services to meet
customer needs
level:
3
credit:
5
planned review date:
December 2008
sub-field:
Horticulture
purpose:
People credited with this unit standard are able to:
demonstrate knowledge of a specific range of floristry
products and services; and assist floristry customers. This
unit standard requires the florist to develop and apply floristry
product knowledge to assist customers. It includes the
application of communication techniques, product knowledge
with specific emphasis on the features and benefits of
particular products, and the ability to substitute where
requested stock is not available.
entry information:
Open.
accreditation option:
Evaluation of documentation and visit by NZQA, industry and
teaching professional in the same field from another
provider.
moderation option:
A centrally established and directed national moderation
system has been set up by the Primary Industry Training
Organisation.
special notes:
1
The
Primary
Industry
Training
Organisation
acknowledges the assistance provided by the
Australian National Training Authority (ANTA) in
permitting their competency unit to be used as the basis
for this unit standard. This unit standard is based on
the unit of competency WRFO306B Apply product
knowledge to meet customer needs.
 New Zealand Qualifications Authority 2016
20685 version 2
28-Jun-16
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FLORISTRY
Apply knowledge of floristry stock,
merchandise and services to meet
customer needs
2
Stock and merchandise may include:

fresh, cut and container grown plants and flowers;
flowers eg fresh, dry, silks, simulated; plant
material eg fresh, dry, silks, simulated, plants,
fruit, vegetables;

ancillary items eg cards and message items,
company logo,
advertising items,
flower
preservative and conditioning agents;

presentation materials eg novelties (balloons,
toys), consumables (fruit, chocolates, nuts,
alcohol), gift items, garden lines, floristry sundries
(ribbons, parafilm);

wrapping and packaging materials eg boxes,
cylinders, polypropylene, paper, cellophane,
sinamay, pearlwrap, vilene, bows, ribbons, raffia,
containers (bowls, baskets, pots, vases, buckets,
disposable water-filled vases).
3
Services may include delivery eg local, regional,
international, relay organisation services, telephone,
Internet; advice on protocols and tradition eg wording of
cards and messages, choice of appropriate designs
and flowers; payment options eg cash, cheques,
accounts, credit cards, Cash on Delivery (COD), layby
and/or time payments, electronic facilities; customised
designs for weddings, funerals, corporate, other
occasions.
4
Customers may include new or regular customers with
routine or special needs. Customer requirements may
include specific timelines, specific brand, quality,
quantity, price range.
5
Shop/studio policies and procedures may include
merchandising of stock, preparing, conditioning,
cleaning, sorting and displaying of stock, stock rotation
and use-by dates, pricing and housekeeping.
 New Zealand Qualifications Authority 2016
20685 version 2
28-Jun-16
3 of 5
FLORISTRY
Apply knowledge of floristry stock,
merchandise and services to meet
customer needs
6
Relevant legislation includes but is not limited to the
Health and Safety in Employment Act 1992, Consumer
Guarantees Act 1993, Fair Trading Act 1986, Privacy
Act 1993, Credit Contracts and Consumer Finance Act
2003, Layby Sales Act 1971, Sale of Goods Act 1908,
other published statutes, regulations, codes of practice,
guidelines and standards relevant to the particular work
site; and their subsequent amendments and
replacements.
Elements and Performance Criteria
element 1
Demonstrate knowledge of a specific range of floristry products and services.
performance criteria
1.1
Features and characteristics of a specified range of products and services are
identified and described.
Range:
1.2
may include common and botanical nomenclature for a specified
range of products, use of products, conditioning of products,
preparation of products, appropriateness for the occasion,
handling and care, country of origin, supplier and seasonal
availability, toxicity/allergy characteristics, price.
Product knowledge of a range of stock and merchandise and services is
demonstrated, including comparisons between stock, merchandise and
services.
Range:
may include shelf life, comparative costs.
1.3
Shop/studio manuals and product labels and instructions are read and
interpreted according to shop/studio policies and procedures.
1.4
Availability of products and services is determined according to shop/studio and
supplier information.
 New Zealand Qualifications Authority 2016
20685 version 2
28-Jun-16
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FLORISTRY
Apply knowledge of floristry stock,
merchandise and services to meet
customer needs
element 2
Assist floristry customers.
performance criteria
2.1
Product knowledge is applied to provide assistance to customers according to
relevant legislation and shop/studio policies and procedures.
2.2
Customer requirements are assessed to provide assistance on products and
services.
2.3
Alternative products and services are suggested if necessary or appropriate,
according to shop/studio policies and procedures.
Range:
may include flower and plant material varieties, alternative
packaging and presentation, use of corporate accounts, purchase
of featured floral products.
2.4
Features and benefits of products and services are demonstrated to customers
according to shop/studio policies and procedures.
2.5
Special promotions for products and services are suggested to customers
according to shop/studio policies and procedures.
Range:
2.6
may include free delivery, special products for events, sale of
single stems, value added promotion.
Costing of floral arrangements is carried out according to relevant legislation
and shop/studio policies and procedures.
Range:
may include price of individual item, cost price, mark up,
wholesale price, retail price, profit margin, assembly time.
Comments on this unit standard
Please contact Primary Industry Training Organisation http://www.primaryito.ac.nz if you
wish to suggest changes to the content of this unit standard.
 New Zealand Qualifications Authority 2016
20685 version 2
28-Jun-16
5 of 5
FLORISTRY
Apply knowledge of floristry stock,
merchandise and services to meet
customer needs
Please Note
Providers must be accredited by the Qualifications Authority or a delegated interinstitutional body before they can register credits from assessment against unit standards
or deliver courses of study leading to that assessment.
Industry Training Organisations must be accredited by the Qualifications Authority before
they can register credits from assessment against unit standards.
Accredited providers and Industry Training Organisations assessing against unit standards
must engage with the moderation system that applies to those standards.
Accreditation requirements and an outline of the moderation system that applies to this
standard are outlined in the Accreditation and Moderation Action Plan (AMAP). The
AMAP also includes useful information about special requirements for providers wishing to
develop education and training programmes, such as minimum qualifications for tutors and
assessors, and special resource requirements.
This unit standard is covered by AMAP 0032
http://www.nzqa.govt.nz/site/framework/search.html.
which can
be
accessed at
 New Zealand Qualifications Authority 2016