20690 version 2
28-Jun-16
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FLORISTRY
Recommend floristry products and
services
level:
4
credit:
15
planned review date:
December 2008
sub-field:
Horticulture
purpose:
People credited with this unit standard are able to: identify
and demonstrate knowledge of floristry stock and
merchandise, products, and a range of services; and
recommend and promote floristry products and services to
customers. This unit standard builds on Unit 20685, Apply
knowledge of floristry stock, merchandise and services to
meet customer needs. This unit standard requires the florist
to apply specialist knowledge in assisting customers in
identifying floristry product and service requirements. It
includes developing knowledge of competitors' product range
and services, and in-house product knowledge, to promote
features and benefits of products and services.
entry information:
Open.
accreditation option:
Evaluation of documentation and visit by NZQA, industry and
teaching professional in the same field from another
provider.
moderation option:
A centrally established and directed national moderation
system has been set up by the Primary Industry Training
Organisation.
special notes:
1
The
Primary
Industry
Training
Organisation
acknowledges the assistance provided by the
Australian National Training Authority (ANTA) in
permitting their competency unit to be used as the basis
for this unit standard. This unit standard is based on
the unit of competency WRFO307B Recommend
floristry products and services.
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FLORISTRY
Recommend floristry products and
services
2
Stock and merchandise may include:

fresh, cut and container grown plants and flowers;
flowers eg fresh, dry, silks, simulated; plant
material eg fresh, dry, silks, simulated, plants,
fruit, vegetables;

ancillary items eg cards and message items,
company logo,
advertising items, flower
preservative and conditioning agents;

presentation materials eg novelties (balloons,
toys), consumables (fruit, chocolates, nuts,
alcohol), gift items, garden lines, floristry sundries
(ribbons, parafilm);

wrapping and packaging materials eg boxes,
cylinders, polypropylene, paper, cellophane,
sinamay, pearlwrap, vilene, bows, ribbons, raffia,
containers (bowls, baskets, pots, vases, buckets,
disposable water-filled vases).
3
Services may include delivery eg local, regional,
international, relay organisation services, telephone,
Internet; advice on protocols and tradition eg wording of
cards and messages, choice of appropriate designs
and flowers; payment options eg cash, cheques,
accounts, credit cards, Cash on Delivery (COD), layby
and/or time payments, electronic facilities; customised
designs for weddings, funerals, corporate, other
occasions.
4
Customers may include new or regular customers with
routine or special needs. Customer requirements may
include routine or special requests, specific brands,
quality, quantity, price range.
5
Shop/studio policies and procedures may include
seasonal availability, merchandising of stock, promotion
of new/special products and services, pricing/profit
margins.
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FLORISTRY
Recommend floristry products and
services
6
Relevant legislation includes but is not limited to the
Health and Safety in Employment Act 1992, Consumer
Guarantees Act 1993, Fair Trading Act 1986, Privacy
Act 1993, Credit Contracts and Consumer Finance Act
2003, Layby Sales Act 1971, Sale of Goods Act 1908,
other published statutes, regulations, codes of practice,
guidelines and standards relevant to the particular work
site; and their subsequent amendments and
replacements.
Elements and Performance Criteria
element 1
Identify and demonstrate knowledge of floristry stock and merchandise, products, and a
range of services.
performance criteria
1.1
Stock and merchandise, products, and services are identified and described.
1.2
Features and characteristics of a range of products and services are identified
and described.
Range:
1.3
Up to date product service knowledge is demonstrated and communicated to
other staff members.
Range:
1.4
may include range of stock, common and botanical nomenclature
for a range of products, use of products, conditioning of products,
preparation of products, appropriateness for the occasion,
handling and care, country of origin, supplier and seasonal
availability, toxicity/allergy characteristics, price.
may include current trends, special promotions, occasion days,
complementary products and services.
Labels are read and interpreted according to shop/studio policies and
procedures.
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FLORISTRY
Recommend floristry products and
services
1.5
Availability of products and services is determined according to shop/studio and
supplier information.
1.6
Comparisons between products and services are investigated and described,
including knowledge of competitors' range of products and services.
element 2
Recommend and promote floristry products and services to customers.
performance criteria
2.1
Knowledge of stock and merchandise, products and services is applied to
provide advice to customers.
2.2
Customer requirements are assessed to provide advice on products and
services.
2.3
Alternative products and services are suggested if required.
Range:
may include replacement flower and plant materials, email
ordering, delivery service, corporate accounts, purchase of
featured floral products.
2.4
Features and benefits of products and services are demonstrated to customers
to create a buying environment.
2.5
Special and new products and services are promoted according to relevant
legislation and shop/studio policies and procedures.
2.6
Customer requirements are itemised and an estimate or quote is provided
according to relevant legislation and shop/studio policies and procedures.
2.7
Costing of floral arrangements is carried out according to relevant legislation
and shop/studio policies and procedures.
Range:
may include price of individual item, cost price, mark up,
wholesale price, retail price, profit margin, assembly time.
 New Zealand Qualifications Authority 2016
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FLORISTRY
Recommend floristry products and
services
Comments on this unit standard
Please contact Primary Industry Training Organisation http://www.primaryito.ac.nz if you
wish to suggest changes to the content of this unit standard.
Please Note
Providers must be accredited by the Qualifications Authority or a delegated interinstitutional body before they can register credits from assessment against unit standards
or deliver courses of study leading to that assessment.
Industry Training Organisations must be accredited by the Qualifications Authority before
they can register credits from assessment against unit standards.
Accredited providers and Industry Training Organisations assessing against unit standards
must engage with the moderation system that applies to those standards.
Accreditation requirements and an outline of the moderation system that applies to this
standard are outlined in the Accreditation and Moderation Action Plan (AMAP). The
AMAP also includes useful information about special requirements for providers wishing to
develop education and training programmes, such as minimum qualifications for tutors and
assessors, and special resource requirements.
This unit standard is covered by AMAP 0032
http://www.nzqa.govt.nz/site/framework/search.html.
which can
be
accessed at
 New Zealand Qualifications Authority 2016