NZQA Expiring unit standard
16300 version 6
Page 1 of 3
Title
Explain the manufacture and marketing of dairy products for sale in
New Zealand
Level
3
Credits
4
Purpose
People credited with this unit standard are able to explain: the
characteristics of the market for dairy products; the distribution
and retailing of dairy products; and current and emerging
trends in the manufacture of dairy products for sale, in
New Zealand.
Classification
Dairy Manufacturing > Dairy Technology
Available grade
Achieved
Explanatory notes
None.
Outcomes and evidence requirements
Outcome 1
Explain the characteristics of the market for dairy products in New Zealand.
Evidence requirements
1.1
The characteristics of the market for dairy products in New Zealand are
explained in terms of sales volumes in the total market and market segments.
Range
segments – retail, direct sales, food service.
1.2
The characteristics of the market for dairy products in New Zealand are
explained in terms of current trends in consumer demand.
1.3
The characteristics of the market for dairy products in New Zealand are
explained in terms of current influences of branding, advertising and promotion
policies of the major dairy product marketers.
Outcome 2
Explain the distribution and retailing of dairy products in New Zealand.
Evidence requirements
Primary Industry Training Organisation
SSB Code 101558
 New Zealand Qualifications Authority 2016
NZQA Expiring unit standard
16300 version 6
Page 2 of 3
2.1
The distribution and retailing of dairy products in New Zealand are explained in
terms of the relative purchasing power of supermarket chains in comparison to
other forms of retail outlets.
2.2
The distribution and retailing of dairy products in New Zealand are explained in
terms of factors influencing retailer purchasing decisions.
Range
factors influencing retailer purchasing decisions include but are not
limited to – margins, shelf space and turnover, supplier promotion,
product support.
2.3
The distribution and retailing of dairy products in New Zealand are explained in
terms of retailer order taking systems and in-store merchandising of dairy
products.
2.4
The distribution and retailing of dairy products in New Zealand are explained in
terms of influences of house brands on suppliers’ brands.
2.5
The distribution and retailing of dairy products in New Zealand are explained in
terms of requirements for achievement of dairy product use-by-dates.
Outcome 3
Explain current and emerging trends in the manufacture of dairy products for sale in
New Zealand.
Range
demand, ownership of manufacturing companies, technology employed,
manufacture and packing.
Evidence requirements
3.1
Current and emerging trends in the manufacture of dairy products for sale in
New Zealand are explained in terms of increasing demands for flexibility in
response to marketer and retailer demands.
Range
Just In Time, product range, shelf-life.
3.2
Current and emerging trends in the manufacture of dairy products for sale in
New Zealand are explained in terms of trends in ownership structures of
manufacturing plants.
3.3
Current and emerging trends in the manufacture of dairy products for sale in
New Zealand are explained in terms of emerging technologies for
manufacturing and packaging of dairy products.
This unit standard is expiring. Assessment against the standard must take place by
the last date for assessment set out below.
Primary Industry Training Organisation
SSB Code 101558
 New Zealand Qualifications Authority 2016
NZQA Expiring unit standard
16300 version 6
Page 3 of 3
Status information and last date for assessment for superseded versions
Process
Version Date
Last Date for Assessment
Registration
1
5 July 1999
31 December 2017
Revision
2
13 June 2003
31 December 2017
Rollover and
Revision
3
20 June 2006
Rollover
4
17 July 2009
31 December 2017
Review
5
15 October 2015
31 December 2017
Rollover
6
21 January 2016
31 December 2019
31 December 2017
Consent and Moderation Requirements (CMR) reference
0022
This CMR can be accessed at http://www.nzqa.govt.nz/framework/search/index.do.
Please note
Providers must be granted consent to assess against standards (accredited) by NZQA,
before they can report credits from assessment against unit standards or deliver courses
of study leading to that assessment.
Industry Training Organisations must be granted consent to assess against standards by
NZQA before they can register credits from assessment against unit standards.
Providers and Industry Training Organisations, which have been granted consent and
which are assessing against unit standards must engage with the moderation system that
applies to those standards.
Requirements for consent to assess and an outline of the moderation system that applies
to this standard are outlined in the CMR. The CMR also includes useful information about
special requirements for organisations wishing to develop education and training
programmes, such as minimum qualifications for tutors and assessors, and special
resource requirements.
Primary Industry Training Organisation
SSB Code 101558
 New Zealand Qualifications Authority 2016