26300 version 1
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Develop, implement, and evaluate a communication plan for a
conventions and incentives industry project
Level
5
Credits
10
Purpose
People credited with this unit standard are able to: develop a communication
plan for a conventions and incentives industry project; develop a
communication schedule for the implementation of the communication plan
for a conventions and incentives industry project; implement the
communication plan and oversee the delivery of the communication schedule
for a conventions and incentives industry project; and evaluate the results
achieved by the communication options.
Subfield
Tourism
Domain
Tourism Conventions and Incentives
Status
Registered
Status date
19 March 2010
Date version published
19 March 2010
Planned review date
31 December 2015
Entry information
Open.
Replacement information
This unit standard replaced unit standard 15686.
Accreditation
Evaluation of documentation and visit by NZQA and
industry.
Standard setting body (SSB)
ServiceIQ
Accreditation and Moderation Action Plan (AMAP) reference
0078
This AMAP can be accessed at http://www.nzqa.govt.nz/framework/search/index.do.
Special notes
1
Assessment against this unit standard must take place in a conventions and
incentives industry workplace. Evidence of competency in this unit standard cannot
be demonstrated under simulated conditions in a training provider environment.
 New Zealand Qualifications Authority 2016
26300 version 1
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2
Definitions
Conference and/or convention refers to a formal meeting or assembly of attendees
for consultation, discussion, or for some special or occasional purpose which
includes a minimum of 50 attendees, two days duration, and the use of a venue.
Conventions and incentives industry refers to organisations involved in the
management, marketing, or implementation of conventions, conferences, or
incentives.
Incentive is a global management tool that uses a reward to motivate and/or
recognise participants for increased levels of performance in support of
organisational goals.
Industry practice refers to the expected standards of performance required of a
professional working in the conventions and incentives industry. An indication of
criteria for standards may include but is not limited to – documented workplace
policies and procedures, industry codes of practice, and drafted constitutions and/or
codes of ethics of industry associations, such as those produced by the following:
Meetings and Events Australia (MEA), Sydney, http://www.meetingsevents.com.au.
International Congress and Convention Association (ICCA), Amsterdam,
http://www.iccaworld.com.
International Association of Professional Congress Organisers (IAPCO), London,
http://www.iapco.org.
Society of Incentive and Travel Executives (SITE), Chicago, http://www.site-intl.org.
Conventions
and
Incentives
New
Zealand
(CINZ),
Auckland,
http://www.conventionsnz.com.
Project refers to a conference, convention, or incentive.
Venue refers to any place where a conference, convention, or incentive is held.
3
The following resources can be used to support this unit standard:
McCabe, Vivienne; Poole, Barry; Weeks, Paul; Leiper, Neil. The Business and
Management of Conventions (John Wiley & Sons, 2000).
Professional Convention Management Association.
Professional Meeting
Management: Comprehensive Strategies for Meetings, Conventions and Events 5th
Edition (Kendall/Hunt, 2006).
4
A list of additional recommended texts can be found at http://www.serviceiq.org.nz
5
The client brief will be supplied to the candidate.
Elements and performance criteria
Element 1
Develop a communication plan for a conventions and incentives industry project.
Range
communication options must include but are not limited to – methods, timeframes, lines of reporting.
Performance criteria
1.1
Assessment of client requirements and expectations for operational aspects is
consistent with the client brief.
 New Zealand Qualifications Authority 2016
26300 version 1
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1.2
Communication options are analysed and assessed in terms of their ability to
meet client requirements.
1.3
Client is advised on communication options which best match their identified
requirements.
1.4
Communication options selected are those which best meet the requirements of
the client brief.
1.5
Communication plan is developed incorporating selected communication
options in accordance with the client brief.
Range
internal plan, external plan.
Element 2
Develop a communication schedule for the implementation of the communication plan for
a conventions and incentives industry project.
Performance criteria
2.1
A communication schedule is developed which contains all the information and
communication options required to meet the communication plan.
Range
2.2
schedule information may include but is not limited to – priorities,
dates, deadlines, quotes, task assignment, responsibilities,
supplier delivery of services, feedback.
Client is informed of all aspects of the communication schedule in accordance
with the communication plan.
Element 3
Implement the communication plan and oversee the delivery of the communication
schedule for a conventions and incentives industry project.
Performance criteria
3.1
Communication plan is implemented in accordance with the communication
schedule and industry practice.
3.2
Supplier delivery of services is monitored in accordance with negotiated
agreement and communication plan.
3.3
Any non-contractual events and/or circumstances arising are dealt with in a
manner which enables client brief to be met and in accordance with
communication plan.
 New Zealand Qualifications Authority 2016
26300 version 1
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Element 4
Evaluate the results achieved by the communication options.
Range
communication plan, communication schedule.
Performance criteria
4.1
Evaluation of communication options used is carried out in accordance with
client requirements and industry practice.
4.2
Analysis of evaluation results against client expectations establishes that quality
requirements have been met or areas requiring improvement in procedures
and/or products are identified and recorded.
Please note
Providers must be accredited by NZQA, or an inter-institutional body with delegated
authority for quality assurance, before they can report credits from assessment against
unit standards or deliver courses of study leading to that assessment.
Industry Training Organisations must be accredited by NZQA before they can register
credits from assessment against unit standards.
Accredited providers and Industry Training Organisations assessing against unit standards
must engage with the moderation system that applies to those standards.
Accreditation requirements and an outline of the moderation system that applies to this
standard are outlined in the Accreditation and Moderation Action Plan (AMAP). The
AMAP also includes useful information about special requirements for organisations
wishing to develop education and training programmes, such as minimum qualifications for
tutors and assessors, and special resource requirements.
Comments on this unit standard
Please contact the ServiceIQ qualifications@serviceiq.org.nz if you wish to suggest
changes to the content of this unit standard.
 New Zealand Qualifications Authority 2016