15681 version 2
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Demonstrate knowledge of the structures and functions of the
conventions and incentives industry
Level
4
Credits
6
Purpose
People credited with this unit standard are able to demonstrate knowledge of:
the structure of the conventions and incentives industry; the roles and
functions within which the conventions and incentives industry operates; and
career structures in the conventions and incentives industry.
Subfield
Tourism
Domain
Tourism Conventions and Incentives
Status
Registered
Status date
19 March 2010
Date version published
19 March 2010
Planned review date
31 December 2015
Entry information
Open.
Accreditation
Evaluation of documentation and visit by NZQA and
industry.
Standard setting body (SSB)
ServiceIQ
Accreditation and Moderation Action Plan (AMAP) reference
0078
This AMAP can be accessed at http://www.nzqa.govt.nz/framework/search/index.do.
Special notes
1
Assessment against this unit standard must take place in a conventions and
incentives industry workplace when appropriate situations arise, or in a training
provider environment if simulated workplace conditions are able to be provided that
reflect the standards of a conventions and incentives industry workplace.
2
Definitions
Conference and/or convention refers to a formal meeting or assembly of attendees
for consultation, discussion, or for some special or occasional purpose which
includes a minimum of 50 attendees, two days duration, and the use of a venue.
 New Zealand Qualifications Authority 2016
15681 version 2
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Conventions and incentives industry refers to organisations involved in the
management, marketing, or implementation of conventions, conferences, or
incentives.
Incentive is a global management tool that uses a reward to motivate and/or
recognise participants for increased levels of performance in support of
organisational goals.
Venue refers to any place where a conference, convention, or incentive is held.
3
The following resources can be used to support this unit standard:
documented workplace policies and procedures, industry codes of practice, and
drafted constitutions and/or codes of ethics of industry associations, such as those
produced by the following:
Meetings and Events Australia (MEA), Sydney, http://www.meetingsevents.com.au.
International Congress and Convention Association (ICCA), Amsterdam,
http://www.iccaworld.com.
International Association of Professional Congress Organisers (IAPCO), London,
http://www.iapco.org.
Society of Incentive and Travel Executives (SITE), Chicago, http://www.site-intl.org.
Conventions
and
Incentives
New
Zealand
(CINZ),
Auckland,
http://www.conventionsnz.com.
McCabe, Vivienne; Poole, Barry; Weeks, Paul; Leiper, Neil. The Business and
Management of Conventions (John Wiley & Sons, 2000).
Professional Convention Management Association.
Professional Meeting
Management: Comprehensive Strategies for Meetings, Conventions and Events. 5th
Edition (Kendall/Hunt, 2006).
4
A list of additional recommended texts can be found at http://www.tcc.co.nz/ATTTO.
Elements and performance criteria
Element 1
Demonstrate knowledge of the structure of the conventions and incentives industry.
Performance criteria
1.1
A specific conventions and incentives industry event is defined.
Range
1.2
two regional events.
Parties in the conventions and incentives industry are identified in terms of their
roles, function, and interrelationships.
Range
parties include – accommodation providers, venue providers,
caterers, transport providers, entertainers, incentive houses,
convention bureaux, website designer, audio visual providers
and/or technicians, guest speakers and/or master of ceremonies,
meeting manager and/or conference organiser;
evidence is required for one example of each.
 New Zealand Qualifications Authority 2016
15681 version 2
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Element 2
Demonstrate knowledge of the roles and functions within which the conventions and
incentives industry operates.
Range
roles include – international and/or national;
evidence is required for one of each of the following environments – economic,
social, cultural, sustainable practices.
Performance criteria
2.1
A description is given of the roles and functions within which the conventions
and incentives industry operates that identifies their contribution to, and impact
upon, the conventions and incentives industry.
2.2
A description is given of the roles and functions within which the conventions
and incentives industry operates that identifies recent changes in these
environments and their likely effect on the future development of the
conventions and incentives industry.
Element 3
Demonstrate knowledge of career structures in the conventions and incentives industry.
Performance criteria
3.1
The identification of possible entry paths for a career in the conventions and
incentives industry is consistent with roles and functions within the industry.
3.2
Entry-level roles and functions consistent with the structure of the conventions
and incentives industry are identified through an analysis of job advertisements
and/or job descriptions.
Range
evidence is required for two entry-level positions.
3.3
The identification of career paths within the conventions and incentives industry
is consistent with the structure of the industry.
3.4
The identification of training requirements and opportunities for a selected
career path is consistent with the roles and functions within that career path.
Please note
Providers must be accredited by NZQA, or an inter-institutional body with delegated
authority for quality assurance, before they can report credits from assessment against
unit standards or deliver courses of study leading to that assessment.
Industry Training Organisations must be accredited by NZQA before they can register
credits from assessment against unit standards.
Accredited providers and Industry Training Organisations assessing against unit standards
must engage with the moderation system that applies to those standards.
 New Zealand Qualifications Authority 2016
15681 version 2
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Accreditation requirements and an outline of the moderation system that applies to this
standard are outlined in the Accreditation and Moderation Action Plan (AMAP). The
AMAP also includes useful information about special requirements for organisations
wishing to develop education and training programmes, such as minimum qualifications for
tutors and assessors, and special resource requirements.
Comments on this unit standard
Please contact the ServiceIQ qualifications@serviceiq.org.nz if you wish to suggest
changes to the content of this unit standard.
 New Zealand Qualifications Authority 2016