422 version 2
28-Jun-16
1 of 3
MERCHANDISING AND MARKETING
Create in-store displays in a retail or
distribution environment
level:
3
credit:
3
planned review date:
November 2007
sub-field:
Retail, Distribution, and Sales
purpose:
People credited with this unit standard are able to create instore displays in a retail or distribution environment.
entry information:
Open.
accreditation option:
Evaluation of documentation and visit by NZQA and industry.
moderation option:
A centrally established national moderation system has been
set up by the ServiceIQ.
special notes:
1
Performance of the elements of this unit standard must
comply with the requirements of the following:
Consumer Guarantees Act 1993, Fair Trading Act
1986, Sale of Goods Act 1908, Health and Safety in
Employment Act 1992, other published statutes,
regulations, codes of practice, guidelines and standards
relevant to the particular work site, and their
subsequent amendments and replacements.
2
Definition
Organisational procedures refer to instructions to staff
on policy and procedures which are formally
documented, or generally accepted within the
workplace.
3
Evidence is required for two in-store displays.
 New Zealand Qualifications Authority 2016
422 version 2
28-Jun-16
2 of 3
MERCHANDISING AND MARKETING
Create in-store displays in a retail or
distribution environment
Elements and Performance Criteria
element 1
Create in-store displays in a retail or distribution environment.
performance criteria
1.1
Types of in-store display are described.
Range:
1.2
A display pattern consistent with type of goods and location of display is
selected.
Range:
1.3
may include but is not limited to - horizontal, vertical, triangle,
circle, curves, diagonal, rectangle, pyramid, radiation, overlap,
graduation, dominance, grouping.
Display is set up showing use of design principles.
Range:
1.4
may include but are not limited to - open, closed, counter top,
architectural, ledges, showcase and cabinets, wall space,
assortment, ensemble and idea displays, tumble bins.
may include but is not limited to - balance, rhythm, proportion,
symmetry, asymmetry, repetition, colour.
Accessories used complement display design.
Range:
may include but is not limited to - posters, promotional materials,
related products, risers, props, videos, audios.
1.5
Lighting is used to provide contrast and focus.
1.6
Display condition is monitored and maintained in accordance with
organisational procedures.
1.7
Safety and security procedures for installation and maintenance of display are
followed.
 New Zealand Qualifications Authority 2016
422 version 2
28-Jun-16
3 of 3
MERCHANDISING AND MARKETING
Create in-store displays in a retail or
distribution environment
1.8
Special requirements of displayed goods are met.
Range:
may include but are not limited to - perishability, security,
dangerous goods, legislative requirements.
Comments on this unit standard
Please contact the ServiceIQ qualifications@serviceiq.org.nz if you wish to suggest
changes to the content of this unit standard.
Please Note
Providers must be accredited by the Qualifications Authority or a delegated interinstitutional body before they can register credits from assessment against unit standards
or deliver courses of study leading to that assessment.
Industry Training Organisations must be accredited by the Qualifications Authority before
they can register credits from assessment against unit standards.
Accredited providers and Industry Training Organisations assessing against unit standards
must engage with the moderation system that applies to those standards.
Accreditation requirements and an outline of the moderation system that applies to this
standard are outlined in the Accreditation and Moderation Action Plan (AMAP). The
AMAP also includes useful information about special requirements for providers wishing to
develop education and training programmes, such as minimum qualifications for tutors and
assessors, and special resource requirements.
This unit standard is covered by AMAP 0225 which can be accessed at
http://www.nzqa.govt.nz/framework/search/index.do.
 New Zealand Qualifications Authority 2016