11951 version 2
28-Jun-16
1 of 4
MERCHANDISING AND MARKETING
Present goods for sale in a retail or
distribution environment
level:
2
credit:
2
planned review date:
November 2007
sub-field:
Retail, Distribution, and Sales
purpose:
People credited with this unit standard are able to place
goods for customer access, present goods for customer
selection and label goods for sale.
entry information:
Open.
accreditation option:
Evaluation of documentation by NZQA.
moderation option:
A centrally established national moderation system has been
set up by the ServiceIQ.
special notes:
1
Definitions
Fixtures refers to fixed or movable racks, shelves,
gondolas, bins, tables, risers.
Prime positions may be well-lit, high traffic flow, easy
access, highly visible, window, entrance, counter.
Targeted goods refers to seasonal goods, best sellers,
basic demand items, advertised lines, lines in window,
specials, in-store promotions.
Organisational procedures refer to instructions to staff
on policy and procedures which are formally
documented, or generally accepted within the
workplace.
2
Evidence is required for three occasions in which goods
are presented for sale.
 New Zealand Qualifications Authority 2016
11951 version 2
28-Jun-16
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MERCHANDISING AND MARKETING
Present goods for sale in a retail or
distribution environment
3
Performance of the elements of this unit standard must
comply with the requirements of the following:
Consumer Guarantees Act 1993, Fair Trading Act
1986, Health and Safety in Employment Act 1992, other
published statutes, regulations, codes of practice,
guidelines and standards relevant to the particular work
site, and their subsequent amendments and
replacements.
Elements and Performance Criteria
element 1
Place goods for customer access.
performance criteria
1.1
Fixtures selected ensure targeted goods are placed in prime positions.
1.2
Fixtures selected for placement of goods optimise customer access to goods.
1.3
Placement of goods on fixtures allows full range of goods to be seen by
customers.
1.4
Placement of goods on fixtures optimises staff view of customers.
1.5
Placement of goods on fixtures ensures safety of customers and staff.
1.6
Goods are placed on fixtures in accordance with organisational procedures.
 New Zealand Qualifications Authority 2016
11951 version 2
28-Jun-16
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MERCHANDISING AND MARKETING
Present goods for sale in a retail or
distribution environment
element 2
Present goods for customer selection.
performance criteria
2.1
Goods are grouped to optimise customer choice.
Range:
groupings may include but are not limited to - type, price, brand,
colour, companion ranges.
Evidence is required for three types of groupings.
2.2
Goods are presented in a manner enabling examination by customers.
2.3
Goods are presented in saleable condition according to organisational
procedures.
2.4
Promotional material is relevant for goods and in accordance with
organisational procedures.
Range:
may include but is not limited to - signage, ticketing, packaging.
element 3
Label goods for sale.
performance criteria
3.1
Goods label is visible and is securely attached.
3.2
Information on label matches goods and details in stock control system.
Range:
3.3
label information may include but is not limited to - price, brand,
size, code, quantity, colour.
Label is prepared in accordance with organisational procedures.
Range:
may include but are not limited to - labelling by authorised
personnel, changing labelling roll, checking label details, changing
label details.
 New Zealand Qualifications Authority 2016
11951 version 2
28-Jun-16
4 of 4
MERCHANDISING AND MARKETING
Present goods for sale in a retail or
distribution environment
Comments on this unit standard
Please contact the ServiceIQ qualifications@serviceiq.org.nz if you wish to suggest
changes to the content of this unit standard.
Please Note
Providers must be accredited by the Qualifications Authority or a delegated interinstitutional body before they can register credits from assessment against unit standards
or deliver courses of study leading to that assessment.
Industry Training Organisations must be accredited by the Qualifications Authority before
they can register credits from assessment against unit standards.
Accredited providers and Industry Training Organisations assessing against unit standards
must engage with the moderation system that applies to those standards.
Accreditation requirements and an outline of the moderation system that applies to this
standard are outlined in the Accreditation and Moderation Action Plan (AMAP). The
AMAP also includes useful information about special requirements for providers wishing to
develop education and training programmes, such as minimum qualifications for tutors and
assessors, and special resource requirements.
This unit standard is covered by AMAP 0225 which can be accessed at
http://www.nzqa.govt.nz/framework/search/index.do.
 New Zealand Qualifications Authority 2016