NZQA Expiring unit standard
6411 version 7
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Title
Identify and assess business development opportunities for a small
business enterprise
Level
7
Credits
10
Purpose
People credited with this unit standard are able to: assess
political, economic, and cultural trends; monitor and evaluate new
processes and technologies; monitor the competitive
environment and assess opportunities; identify, research, and
evaluate opportunities for business development; and assess
impacts of options on current business operations, and identify
required changes to operational methods and structures to
achieve business development.
Classification
Business Environment > Business Culture and Environment
Available grade
Achieved
Explanatory notes
Small business enterprises are diverse, and assessment of business development
opportunities could require consideration of a range of current legislation, such as:
Commerce Act 1986
Resource Management Act 1991
Sale of Goods Act 1908
Employment Relations Act 2000
Income Tax Act 2007.
This unit standard is
Outcomes and evidence requirements
expiring
Outcome 1
Assess political, economic, and cultural trends.
Evidence requirements
1.1
The political environment is monitored, and policies are identified and assessed in
terms of possible impact upon current operations and potential development of the
business enterprise.
Range
may include but are not limited to – direct assistance to small
business enterprises, changes to the business environment for
specific industries or business sectors, changes to current legislation
and regulations.
NZQA National Qualifications Services
SSB Code 130301
 New Zealand Qualifications Authority 2016
NZQA Expiring unit standard
1.2
Relevant national economic indicators are selected and assessed in terms of
implications for business development.
Range
1.3
may include but is not limited to – international trade, balance of
payments, currency fluctuations, international market fluctuations,
regulations for entry to specific international markets.
Relevant industry or sector indicators are identified and assessed in terms of
implications for business development.
Range
1.5
may include but is not limited to – inflation, unemployment, interest
rates, investment spending, money supply, share market
fluctuations, business confidence, availability of credit, disposable
income, gross domestic product, national income indicators.
Relevant international economic indicators are selected and assessed in terms of
implications for business development.
Range
1.4
6411 version 7
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may include but is not limited to – population trends; building
permits; business surveys; specialist trade, industry, or service
surveys.
Relevant cultural indicators are identified and determined in terms of implications
for business development.
Outcome 2
Monitor and evaluate new processes and technologies.
Evidence requirements
2.1
2.2
This unit standard is
Technologies that are relevant
to and may impact upon current or potential
expiring
business operations are identified, and are evaluated in terms of their potential
New processes and methods that are relevant to existing and potential business
operations are monitored and evaluated in terms of their potential contribution to
business development.
contribution to business development.
Outcome 3
Monitor the competitive environment and assess opportunities.
Range
assessment is in terms of – potential contribution to sales volume, market growth,
market share, profitability.
Evidence requirements
3.1
Competing products and/or services are monitored, and opportunities for
development of product and/or service range are identified and assessed.
NZQA National Qualifications Services
SSB Code 130301
 New Zealand Qualifications Authority 2016
NZQA Expiring unit standard
6411 version 7
Page 3 of 5
3.2
Competitor markets are investigated, and opportunities to enter markets with
existing or new products are assessed.
3.3
Potential new markets are researched, and opportunities for development of
product and/or service range are identified and assessed.
Outcome 4
Identify, research, and evaluate opportunities for business development.
Evidence requirements
4.1
Existing product and/or service range is reviewed, and opportunities for further
development of existing products and/or services, or for deletion of specific
products and/or services, are identified and researched in terms of potential
contribution to business development.
4.2
Opportunities for development of new products and/or services are identified and
researched in terms of potential contribution to business development.
4.3
Opportunities for participation with other enterprises, organisations, and
individuals, in relation to joint production and marketing ventures for products
and/or services, are investigated in terms of potential contribution to business
development.
Range
opportunities may include but are not limited to – joint ventures, soft
and hard networks, cooperative ventures, introduction of new
partners, franchising, exporting, distribution arrangements.
4.4
Opportunities for acquisition of rights to produce and/or market specific products
and/or services are investigated in terms of potential contribution to business
development.
4.5
Opportunities for acquisition of complementary business enterprise(s) are
investigated in terms of potential contribution to business development.
4.6
This unit standard is
expiring
Opportunities are evaluated, benefits are identified, and their contributions to
business advancement are assessed in terms of attractiveness and viability as an
option for further business development.
Range
evaluation could include but is not limited to – sales volume; market
share; profit estimates; cost, volume, profit analysis; break-even
analysis; cash flow implications; capital requirements.
Outcome 5
Assess impacts of options on current business operations, and identify required changes to
operational methods and structures to achieve business development.
NZQA National Qualifications Services
SSB Code 130301
 New Zealand Qualifications Authority 2016
NZQA Expiring unit standard
6411 version 7
Page 4 of 5
Evidence requirements
5.1
Required changes to technical and operational procedures for business
development options are determined, and impacts are assessed in terms of
viability of current and proposed operations.
5.2
Impacts of changes on financial resources for business development options are
assessed in terms of financial capacity of the enterprise to fund growth and
maintain viability.
5.3
Required changes to the business structure are determined for business
development options, and impacts are assessed in terms of compatibility,
appropriateness, and effectiveness of structural changes for the business
enterprise.
5.4
Impacts of operational, technical, and structural changes on people involved in the
enterprise are assessed in relation to business development options.
5.5
Impacts of operational, technical, and structural changes on existing customer
base are assessed in relation to business development options.
5.6
Required changes to customer services are identified, and are evaluated in
relation to business development options.
5.7
Required changes to business operations to achieve business development are
determined, and impacts of implementing changes are reviewed and evaluated in
relation to the benefits and viability of business development.
This unit standard is expiring. Assessment against the standard must take place by
the last date for assessment set out below.
This unit standard is
1
22 February
1996
31 December 2015
expiring
Status information and last date for assessment for superseded versions
Process
Version Date
Last Date for Assessment
Registration
Revision
2
12 May 1999
31 December 2015
Revision
3
8 February 2001
31 December 2015
Revision
4
12 January 2006
31 December 2015
Rollover and
Revision
5
22 August 2008
Review
6
20 September 2012
31 December 2015
Rollover
7
16 July 2015
31 December 2018
31 December 2015
Consent and Moderation Requirements (CMR) reference
0113
This CMR can be accessed at http://www.nzqa.govt.nz/framework/search/index.do.
NZQA National Qualifications Services
SSB Code 130301
 New Zealand Qualifications Authority 2016
NZQA Expiring unit standard
6411 version 7
Page 5 of 5
Please note
Providers must be granted consent to assess against standards (accredited) by NZQA,
before they can report credits from assessment against unit standards or deliver courses
of study leading to that assessment.
Industry Training Organisations must be granted consent to assess against standards by
NZQA before they can register credits from assessment against unit standards.
Providers and Industry Training Organisations, which have been granted consent and
which are assessing against unit standards must engage with the moderation system that
applies to those standards.
Requirements for consent to assess and an outline of the moderation system that applies
to this standard are outlined in the Consent and Moderation Requirements (CMR). The
CMR also includes useful information about special requirements for organisations wishing
to develop education and training programmes, such as minimum qualifications for tutors
and assessors, and special resource requirements.
This unit standard is
expiring
NZQA National Qualifications Services
SSB Code 130301
 New Zealand Qualifications Authority 2016