CHAPTER 2
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Let’s Discuss
History of Public Relations
How did the
ANCIENT GREEK SOPHISTS
help shape Public Relations?
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Let’s Discuss
History of Public Relations
How did the
ANCIENT ROMANS
help shape Public Relations?
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Let’s Discuss
History of Public Relations
How did the
American Revolutionaries
& Federalists
help shape Public Relations?
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Let’s Discuss
History of Public Relations
How did
P. T. BARNUM
help shape Public Relations?
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Let’s Discuss
History of Public Relations
How did the
INDUSTRIALISTS
such as William Vanderbilt
and
MUCKRAKERS
such as Upton Sinclair
help shape Public Relations?
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QUICK QUIZ
IVY LEE
Father of Modern Public Relations
 His philosophy?
 His declaration of principles?
 His involvement with John D. Rockefeller
& German Dye Trust?
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Growth of Modern
Public Relations

Government:

WWI - The Creel Committee

WWII - Patriotism & Morale
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Growth of Modern
Public Relations

Counseling:

Publicity Bureau

Subsequent Agencies
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Growth of Modern
Public Relations

Corporations:

Needed Good PR

Image Shift
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Growth of Modern
Public Relations

Education:

Edward L. Bernays

Doris E. Fleishman
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QUICK QUIZ
ARTHUR W. PAGE
Name Arthur W. Page’s
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Let’s Discuss
a
for Public Relations
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Public Relations Now
Growth of Large Institutions
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Public Relations Now
Changes, Confrontation, Conflict
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Public Relations Now
Global
Democracy in
21st Century
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Public Relations Now
Growth of the Internet and the
World Wide Web
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Let’s Discuss
Public Relations Education

BUSINESS

JOURNALISM
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Let’s Discuss

Society

Departments

Minorities

Women
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Public Relations Growth
19

Licensing

Scope

Greater Public Scrutiny
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QUICK QUIZ
What Public Relations lessons were
learned in the Johnson & Johnson
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