TACS
Technical Assistance for
Civil Society Organisations
Regional Office
This project is funded
by the European Union.
Technical Assistance Service Contract for the implementation of the project
“Capacity Building of Civil Society in the IPA countries and Territories (Albania, Bosnia and
Herzegovina, Croatia, FYR of Macedonia, Kosovo under UNSCR 1249/99, Montenegro, Serbia and
Turkey).
EuropeAid/127427/C/SER/Multi.
TERMS OF REFERENCE
for branding survey in former Yugoslav Republic of Macedonia
Background of the assignment
The general objectives of this project is to strengthen the overall capacities and accountability of the
Civil Society Organizations (CSOs) within the IPA beneficiaries and to guarantee the quality of
services of CSOs and a sustainable role of the CSOs in the democratic process. The main purposes of
the project are to:
 Increase and improve the capacity and actions of CSOs and to
 Improve the democratic role of CSOs.
An important activity under this heading is raising the visibility, aiming at increasing the knowledge
about the TACSO, which basically is about achieving the main purposes of the project (to increase
and improve the capacity and actions of CSOs and to improve the democratic role of CSOs).
As indicated in the and TOR of the project, the main purpose of this assignment is to develop and
conduct the branding survey for TACSO in Former Yugoslav Republic of Macedonia.
The work will be coordinated by the PR and Communication Officer advised by the Team Leader.
Scope of the assignment.
The organization(s) will develop and conduct the branding survey for TACSO in Former Yugoslav
Republic of Macedonia.
Bidding organizations will have to provide: project proposal, timeline, budget and CVs of staff
members working on the project.
Activities to be carried out.
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Plan the branding survey the country;
Develop the methodology, questionnaire and timelines;
Determine the key audiences (minimum 30 major national wide CSOs (to include appropriate
ratio of urban vs. rural CSOs, large vs. small, etc), up to 10 national media, government
offices, and other relevant players with regards to main project purposes);
Conduct the survey;
Compare the results from Survey conducted in 2010 (report available on www.tacso.org)
Prepare the final report.
TACSO Regional Office • Potoklinica 16 • 71 000 Sarajevo • t: +387 33 532 757 • f: +387 33 532 757 • e-mail: info@tacso.org
SIPU International AB Sweden • Civil Society Promotion Centre Bosnia and Herzegovina • Human Resources Development Foundation Turkey
Foundation in Support of Local Democracy Poland • Partners Foundation for Local Development Romania
TACS
Technical Assistance for
Civil Society Organisations
Regional Office
Deliverables/results.
This project is funded
by the European Union.
By the end of the assignment, the STE should have finalized or delivered:

Branding survey on TACSO in Former Yugoslav Republic of Macedonia
Location of assignment.
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Skopje, Former Yugoslav Republic of Macedonia.
Duration and timing of the assignment
The assignment needs to be conducted during November and December 2011. The final report is to
be submitted by January 15, 2012.
Monitoring and evaluation of the Organisation
The activity will be monitored by the PR and Communication Officer/Team leader.
The Organisation will deliver a final report to the PR&CO/Team leader before remuneration.
Selection criteria
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Experience of similar assignments (15%)
Proposed methodology (30%)
Proposed Staff (25%)
Time plan (5%)
Budget (25%)
Application.
Applications must be in English and entail the following:
 Project proposal
 Budget
 Proposed timeline
 CVs of staff members working on the project with references from the company of previous
assignement, mentioned in the CV to be attached;
 Reference list of the organizations
The application should not later than November 3rd 2011, to be sent by email to TACSO Regional
Office, PR and Communication Officer Sanela Tunovic sanela.tunovic@tacso.org
TACSO Regional Office • Potoklinica 16 • 71 000 Sarajevo • t: +387 33 532 757 • f: +387 33 532 757 • e-mail: info@tacso.org
SIPU International AB Sweden • Civil Society Promotion Centre Bosnia and Herzegovina • Human Resources Development Foundation Turkey
Foundation in Support of Local Democracy Poland • Partners Foundation for Local Development Romania