Spring 2013
Page 1
Dr. Hatton
CALIFORNIA STATE UNIVERSITY SACRAMENTO
College of Business Administration
GM 105 – Strategic Management
Section 13
COURSE OUTLINE
INSTRUCTOR:
OFFICE:
OFFICE PHONE:
OFFICE HOURS:
EMAIL:
COURSE ACCESS:
Dr. Lindle Hatton
TAH-2012
278-6503
4:00 – 6:00 pm Tuesdays and online 7:30 – 8:30 am Tuesdays and Thursdays
Primarily the SacState 9.1 online convention for the course.
Emergency option is hattonl@csus.edu
http://online.csus.edu
TEXTS:
Wheelen and Hunger, Concepts in Strategic Management and Business Policy: Achieving
Sustainability, Prentice-Hall, 13th edition, 2012.
Wall Street Journal, Dow Jones and Company, Inc.
Fortune
COURSE OBJECTIVES
1. Provide a means of integrating the knowledge you have obtained from various core courses and
your major area of study into a coherent understanding of the complex relationships existing in
the business enterprise and with its environment.
2. Develop your understanding of management’s role in the success or failure of companies and
company strategy.
3. Develop your awareness of the broader social issues and environmental trends that are now and
will be confronting managers over the next few years.
4. Develop your awareness of the need for and importance of strategic planning in all sizes and
types of business.
5. Develop and refine your ability to analyze business problems in a logical and effective way.
6. Develop your ability to work effectively as a member or leader of a team. However, if any team
member does not contribute or participate in meetings and assignments then they should
be dropped from the team. Consequently, any team member that is dropped should be
informed by the team and the individual name should not be included in any team report.
7. Develop your ability to communicate the results of your analyses effectively, both orally and in
writing.
8. Develop an awareness of global strategy and its implications for international management
among all types of businesses.
Spring 2013
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Dr. Hatton
COURSE REQUIREMENTS
Several assignments are to be completed on an individual basis, those include: internet assignments,
and exams. Other assignments to be completed in teams include balanced scorecard, company
situation analysis and industry analysis. Completed assignments will be transmitted via internet
applications in the SacCT 9.1. All completed work will be in conventional software language using
Microsoft Word. No archaic software versions will be accepted. If there is a question please check
with the Instructor. All submissions must be compatible with software supported on campus.
1. Internet Assignments: There will be two (2) internet assignments to be completed
individually. The assignments are representative of a mini-case. The details of the internet
assignments are described in the Course Requirement section.
2. Industry Analysis: The industry analysis is a major team project. As a team of 4-5 members
you will select a specific industry, approved by the Instructor, to prepare an Industry Analysis
Report. The key elements for the industry analysis are outlined in Course Requirement file on the
homepage. Please indicate all team members’ names, arranged alphabetically, on the title page
when submitting the report.
3. Company Strategic Audit: As a team you select a company, preferably a publicly-held stock
company, to complete a company strategic audit. The strategic audit format is contained in
Chapter 1 Appendix 1.A on pages 34-41 in the text. Please indicate all team members’ names,
arranged alphabetically, on the title page when submitting the report.
4. Balanced Scorecard: As a team select a company to complete a balanced scorecard framework.
A description of the framework is provided in the Course Requirement file on the homepage. A
sample template will be posted on the homepage of the course. Please indicate all team
members’ names, arranged alphabetically, on the title page when submitting the report.
5. Exams: There will be two (2) Exams given during the semester. The Exams will generally be
comprised of multiple choice questions and short essay. Anyone caught cheating will result in an
automatic ‘F’ on the exam. Should you need an explanation on cheating refer to the instructor.
The dates for the Exams are posted in the syllabus. The room location will be posted in the
Announcement box in the course homepage when it is arranged. The times for the Exams are
7:30 – 8:45 am on the dates listed.
6. Special Notes: All assignments and cases must be submitted on the date due. Late assignments
will not be accepted. The dropbox for submitting the assignments in the online course close
promptly on the designated time. The dropbox is the convention to submit all work, not the
email link. I suggest you submit all assignments at least 15 minutes prior to the designated time
for closure. The official time is that of the dropbox clock. Please do not wait until the closure
time to submit your work. I will not accept nor read any assignment that is submitted via
any other convention than the dropbox. THERE IS NO EXTRA CREDIT. ALL WORK
AND EXAMS ARE FINAL. The Instructor takes time and careful attention in reading and
grading each assignment. Information is provided to assist students in completing assignments.
Assignments are designed with an expectation of performance standard. Merely meeting the
performance standards outlined in assignments’ descriptions does not ensure an ‘A’ score. An
‘A’ score is achieved by exceeding expectations to demonstrate a more comprehensive and
integrative understanding of the strategy topics. Even though you may not agree or desire the
score received, all grades are final. There will not be a second reading of assignments.
Spring 2013
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Dr. Hatton
All individual and team assignments are to be submitted via the DROPBOX in the online
course. They should not be attached as a file in an email to the instructor. ONLY
assignments submitted via the DROPBOX will be read and graded.
TEAMS
Self-select individuals in forming a team of 5 members. Provide a list of Team members to me as soon as
possible. You should proceed to identify a company and industry you prefer to conduct research for the
Team assignments. No duplications will be allowed. Approvals on company and industry selections must
be achieved with the Instructor. A good approach is to select a company within an industry that it operates.
For example: Coca Cola (Company) – Soft Drink (Industry). The FIFO principle will apply, i.e. first to
select will be the first approved. Once a company and/or industry have been approved for a Team then no
other Team will be allowed to make the selections. I advise you to move quickly to make your selections
for approval.
Teams are organized to complete the three (3) team assignments including: Balanced Scorecard, Company
Strategic Audit, and Industry Analysis. Once you have identified all team members proceed to the
homepage and enter team members’ names in one of the Team boxes provided on the course homepage. Do
not access a Team box to peruse. Use the email convention to form your Teams. The Team
communities are created for virtual conversation between Team members exclusively. They are available
for your use to communicate on Team assignments.
Spring 2013
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Dr. Hatton
GRADING
Final grades will be based on your performance in the following:
Assignment
Internet Assignment # 1
Internet Assignment # 2
Industry Analysis – Team
Company Situation Analysis – Team
Balanced Scorecard – Team
Exams (2 @ 100 points each)
Points
100
100
150
150
100
200
TOTAL
800
GRADING SCALE
Final grades will be based on your performance of the course requirements listed above and the following
grading scale. All grades are final. There is no rounding or curving.
Total Points
Grade
750 – 800
720 – 749
700 – 719
660 – 699
640 – 659
620 – 639
580 – 619
560 – 579
540 – 559
500 – 539
480 – 499
Below 480
A
AB+
B
BC+
C
CD+
D
DF
Spring 2013
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Dr. Hatton
CLASS SCHEDULE
Date
1/29-31
2/5-7
2/12-14
2/19-21
Topic
Introduction
Assignment
Email Introduction &
Online Course Review
Basic Concepts in Strategic Management
Chapter 1
Corporate Governance
Chapter 2
Due: Internet Assignment # 1
February 15th, 5 pm
Ethics and Social Responsibility
Chapter 3
3/5-7
Environmental Scanning and Industry Analysis Chapter 4
Due: Internet Assignment # 2
March 1st, 5 pm
Internal Scanning: Organizational Analysis
Chapter 5
3/7
Exam # 1 (Chapters 1-5)
3/12-14
Balanced Scorecard
Online Material
3/19-21
Chapter 6
3/26-28
Strategy Formulation: Situation Analysis and
Business Strategy
SPRING BREAK
4/2-4
Strategy Formulation: Corporate Strategy
Chapter 7
Due: Balanced Scorecard
April 5th, 5 pm
4/9-11
Strategy Formulation: Functional Strategy and
Strategic Choice
Chapter 8
4/16-18
Strategy Implementation: Organizing for Action Chapter 9
4/23-25
Strategy Implementation: Staffing and Directing Chapter 10
Due: Company Strategic Audit
April 26th, 5 pm
4/30-5/2
Evaluation and Control
5/2
5/7-9
EXAM # 2 (Chapters 6-11)
INDUSTRY ANALYSIS
INDUSTRY ANALYSIS
2/26-28
5/14-16
5/18-23
FINALS
Chapter 11
Due: Industry Analysis
May 17th, 5 pm