TACS
Technical Assistance for
Civil Society Organisations
Regional Office
This project is funded
by the European Union.
Advocacy
and
Policy Influencing
KOEN W. TOONEN
ARJOLA AGOLLI
Tirana
7 – 9 April 2010
TACS
Technical Assistance for
Civil Society Organisations
Regional Office
Policy Influencing Steps
This project is funded
by the European Union.
TACS
Technical Assistance for
Civil Society Organisations
Regional Office
Policy Influencing Cycle
Identify the
policy issue
Primary beneficiary
consultation
Impact on primary
beneficiaries
Assessing
outcome
Visibility: lobby,
media, campaign
Define
policy issue
Delivery
of Final
message
This project is funded
by the European Union.
Stakeholders
and interests
Fact finding
Mapping of
policy process
Birth of early
message
Targeted
networking
Key audiences
and targets
Preparing
deliverables
Concerted
action plan
Resourcing
action plan
Alliance
building
Managing network
dynamics
12710.232
TACS
Technical Assistance for
Civil Society Organisations
Regional Office
This project is funded
by the European Union.
Dimensions of Policy Influencing
• For the beneficiaries and marginalized
• With the beneficiaries and marginalized
• By the beneficiaries and marginalized
TACS
Technical Assistance for
Civil Society Organisations
Regional Office
PI Cycle - bricks
1.
Identify the PI issue
2.
Define the issue
3.
Birth of the Message
4.
Design of the PI Strategy and Plan
5.
Delivery of the Message
This project is funded
by the European Union.
TACS
Technical Assistance for
Civil Society Organisations
Regional Office
PI Cycle - mortar
1. Reflection
2. Networking
3. Preparing
4. Monitoring and Evaluation (continuous)
This project is funded
by the European Union.
TACS
Technical Assistance for
Civil Society Organisations
Regional Office
PI Cycle - tools
1.
2.
3.
4.
5.
6.
7.
8.
9.
Facts and research
Beneficiary influence
Stakeholders and interest: power analysis
Mapping of the Policy Process
Alliance Building
PI Strategy (plan and budget)
Positioning
Do it: lobby, campaigning, media
M&E– Outcome Mapping (progress)
This project is funded
by the European Union.