20 YEARS
ANNIVERSARY
MACEDONIAN CENTRE FOR INTERNATIONAL
COOPERATION
About MCIC

Mission
“MCIC leads and stimulates changes with new
and alternative solutions for resolving the societal
problems”
About MCIC
Long-term objectives

Social cohesion and poverty reduction

Sustainable local and rural development

Good governance, participation and policies from
and towards the people

Deeply rooted and dynamic civil society with
influence on the public policy making

Accepted cultural diversity, interdependence and
dialogue
About MCIC
Long-term objectives

Supported process of European integration with
enhanced regional cooperation

MCIC, independent and credible organization,
capable of establishing strong and effective
partnerships and alliances based on equality

MCIC is an attractive and innovative learning
organization, with local roots and global view
Achievements

1.578 projects realized – with total budget of 50,98 million €

30% of the finance were used for basic and emergency
help

36% of the projects were for civil society and
democratization

791 training and consultation were delivered for 18.674
represents of different sectors

148 publications were published

10 campaigns on different topics were implemented
Campaign
Aims

To celebrate the 20th anniversary of MCIC

To increase MCIC presence in the public and
among target groups

To highlight the results of 20 years work

To build a picture of MCIC as one of the most
active actors of civil society

All of this – for low cost
Campaign

Duration – 40 days,
new releases in 25

Integrated approach:
Website, Facebook,
YouTube, Tweeter,
Flickr

Announced on the
website
Campaign

One story per day chronologically organized
from 1993 to 2013

The story was related to
one or more projects in
the specific year

Plus, summary of the
year’s results
Campaign

20 stories were organized in one
infographic named History of
MCIC

Infographic was shared on
MCIC’s website and on the social
media profiles

Printed version were used as a
wall poster on the celebration
event
Campaign
Infographic with statistical information
presents:

Realized projects according the longterm objectives

Trainings and consultations

Campaigns

Publications and researches

Human resources

Financial capacities
Campaign
Infographic for MCIC’s presence on the
Internet:

Website visits

Geo-location of the visits

Top five contents – news and projects

Top five publications & researches

Top five trainings and consultation

Top five campaigns

Social media presence
Campaign

Galleries of photos
were published on
the MCIC’s
Facebook profile

Chronologically
organized per year

Very interesting for
visitors
Campaign

Three video graphics
were prepared and
published on the MCIC’s
YouTube channel

Dedicated to the three
main pillars of the MCIC’s
success: values, people
and results
Results

299 new fans of the MCIC’s profile (12% increase)

1000% in average increased the number of users
reached by the announcements

15.000 views of the contents on Facebook in the best
day

110 visitors per day on the website – 18% increase
compared with the same period a year before

380 reviews per day – 12% increase compared with
the same period a year before