AS Microeconomics Test November 2012 Calculators are permitted Name You are reminded of the need for clear and legible work at all times. Untidy work will score zero Important: This test lasts forty minutes and there are forty marks available in total Section 1: Define the following terms – accurate definitions needed, support with an example if you can (2 mark each. Spend no more than two minutes on each, 16 marks in total for this section) Term 1. Ceteris paribus 2. Producer surplus 3. Joint supply 4. Perverse demand curve 5. Price elastic demand 6. Supply shock 7. Normative statement 8. Freemium Pricing Model Your Answer Section 2: Multiple Choice – One mark for each correct answer (max of 12 marks for this section) 1 An increase in the price of good X results in a fall in demand for good Y. This implies that the two goods A B C D Are in joint supply Are complements Are substitutes Are produced by competing firms 2 Assume the price elasticity of demand for best-quality French wine is zero. What would be the effect in New Zealand if the New Zealand government imposed a tariff (tax) on such wine? A B C D The price of the wine would rise by an amount less than the tariff Demand for the wine would fall Expenditure on the wine would rise Sales of the wine would cease 3 A change in market conditions causes a reduction in supply causing a higher price for the product, which has a downward-sloping demand curve. What must be the result of this higher price? A B C D An increase in the factors employed in the industry An increase in producer’s revenue A reduction in the quantity demanded A reduction in the demand for substitutes 4 The diagram shows demand and supply curves for petrol. The present equilibrium is at X. What could be the new equilibrium if there were a large fall in the price of cars? Your answer Your answer Your answer Your answer 5 In 2008 the demand curve for new cars in the European Union shifted to the left. Which change could have caused such a shift? A B C D An increase in real disposable income An increase in the cost of borrowing An increase in the price of new cars An increase in the price of train travel 6 Worldwide, the film industry has increased its expenditure to over $1 billion each year on successful anti-piracy measures which it finances by charges on DVD products. How would this be shown in a demand and supply diagram of the market for legally produced DVDs? Your answer 7 The table below shows a consumer's expenditure on a range of goods at different levels of income. For which good does the consumer have an income elasticity of demand greater than zero, but less than one? Your answer 8 Which one of the following combinations, A, B, C or D, is true for a normal good which has a downward sloping demand curve? Your answer Combination A B C D Income elasticity of demand Positive Positive Negative Negative Price elasticity of demand Positive Negative Negative Positive Your answer 9 The diagram shows a demand curve for a good Your answer Which statement describes the nature of this demand curve? A B C D A greater or smaller quantity is demanded as price changes As demand increases so does price Quantity changes in proportion to the change in price A fall in price is the result of a fall in demand 10 Which statement is normative? A B C D As a general rule, people are happier in more equal societies Despite a large increase in income per head, people are no happier today than 50 years ago Happiness depends not on the absolute level of a person’s income but on relative income The promotion of happiness is a more important goal than the maximisation of production 11 What could cause a shift in the supply curve of good X and a movement along its supply curve? 12 The price of good X rises by 15 %. As a result, the demand for a complementary good Y changes by 45 %. What is the cross price elasticity of demand for good Y with respect to good X? A B C D +3 +15 -3 -15 Your answer Your answer Your answer Section 3: General Micro Analysis A/ The diagram below shows a change in market supply for beer Identify 3 factors that might have caused the shift in the market supply curve shown in the diagram (3) 1) 2) 3) B/ The diagram shows two production possibility curves (EF and GH) The initial PPF curve is EF and then there is a shift to the new PPF which is GH (i) Identify two factors that might have caused a shift in the PPF from EF to GH (1 mark each) 1/ 2/ (ii) On the PPF GH, what is the opportunity cost in capital goods of producing OX consumer goods? (1 mark) C/ Shifts in supply and demand in the market for owner-occupied housing Complete the final two columns of the following table. ½ mark for each correct entry in the table below (the max mark is 6) Market Change For each change assume ceteris paribus 1. A fall in the price of building land 2. A reduction in the supply of mortgage finance available from UK banks A rise in monthly rent for rented properties in Britain 3. 4. 5. The government introduces a subsidy for firms building new owner-occupied housing on derelict land An increase in expected property prices in the UK 6. A fall in the price of bricks Shift in supply or demand? (Write Supply or Demand below) Effect on average house prices? (Choose: Up or down) Total marks for this test = 40 marks, check your work carefully if you have time at the end.