Font & Typeface
Principles of Information Technology
Making good design choices in
formatting options for font when
developing visually appealing
publications
1
Copyright © Texas Education Agency, 2013. All rights reserved.
OBJECTIVES

Identify categories of font styles

Describe characteristics of font styles

Identify publishing guidelines when choosing
font styles

Identify font formatting techniques for printed
and electronic publications
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Copyright © Texas Education Agency, 2013. All rights reserved.
FONT CATEGORIES

Serif

San serif

Script

Decorative
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SERIF
Definition:
In this font category, there are short decorative
tips at the end of the stroke for each letter.
4
Copyright © Texas Education Agency, 2013. All rights reserved.
SANS SERIF
Definition:
In this font category, there is an absence of short
decorative tips at the end of the stroke for each
letter.
5
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SCRIPT
Definition:
In this font category, the letters appear to be
handwritten.
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ORNAMENTAL
Definition:
In this font category, the letters have a unique
style that sets it apart, having an artistic design
element incorporated into the lettering.
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SERIF EXAMPLES
Style of Font
Name of Font
Tip Design
Playbill
Straight
Constant thickness
Thick slab
Modern
Bodoni
Straight
Constant thickness
Thin slab
Oldstyle
Garamond
Slanted
Thick to thin stroke
Straight stroke
Transitional
Baskerville
Straight
Thick to thin stroke
Straight stroke
Latin
Book Antiqua
Slanted
Thick to thin stroke
Curved stroke
Slab Serif
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SANS SERIF EXAMPLES
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SCRIPT EXAMPLES
10
Copyright © Texas Education Agency, 2013. All rights reserved.
ORNAMENTAL EXAMPLES
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Making good design choices
FORMATTING FONT
12
Copyright © Texas Education Agency, 2013. All rights reserved.
FORMATTING CHOICES
1
2
Font style of
Font
style
of
3
• title on page
• significantly
•different than
•other font on page
• title on page
• significantly
•different than
•other font on page
Font style of
Font style of
• title on page
• significantly
•different than
•other font on page
4
• title on page
• significantly
•different than
•other font on page
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Copyright © Texas Education Agency, 2013. All rights reserved.
FORMATTING CHOICES
1
Font style of
3
• title on page
• title on page
• exactly the
• same as
• other font on page
Font style of
2
• title on page
• different category
• as the other
• font on page
Font style of
• exactly the
• same as
• other font on page
4
Font style of
• title on page
• different category
• as the other
• font on page
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Copyright © Texas Education Agency, 2013. All rights reserved.
FORMATTING CHOICES
1
Font style of Title
Is decorative and while it is pretty and
could be used for the names on a formal
announcement or invitation, it should
never be used for full paragraphs of text as
in this example.
Font
style
of
Title
2
Is script and while it is
different and could be
used for an attention
getter, it should never be
used for full paragraphs of
text as in this example.
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Copyright © Texas Education Agency, 2013. All rights reserved.
FORMATTING CHOICES
FONT
STYLE
OF
1
2
Font Style Of
• title on page
• title on page
• exactly the
• same as
• other font on page
• we only changed
• the title to appear
• in all capital letters
• exactly the
• same as
• other font on page
• we only changed
• the title text color
• and background shading
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Copyright © Texas Education Agency, 2013. All rights reserved.
REVIEW

The four categories of font
1.
Serif—letters having short decorative tips at the
end of each stroke
2.
Sans Serif—letters that do not have short
decorative tips at the end of each stroke
3.
Script—letters that appear to be handwritten
4.
Ornamental—letters that incorporate a common
artistic design element
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Copyright © Texas Education Agency, 2013. All rights reserved.
REVIEW

Examples of the four categories of font

Serif—Times New Roman—R

Sans Serif—Arial—R

Script—Freestyle Script—R

Ornamental—Chiller—R
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Copyright © Texas Education Agency, 2013. All rights reserved.
REVIEW

Use the following sparingly:
 Script and ornamental
 All capital letters
 Switching categories of font within the same
document

Use serif for written documents

Use sans serif for electronic documents
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Copyright © Texas Education Agency, 2013. All rights reserved.
ACTIVITY #2

Look back at the document you created in
Activity #1.

Notice the font styles used on each web page.

Create a textbox next to each screen snapshot.
 The textbox should show
1) The number of different font styles on each page
2) The categories of different font styles on each
page
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