Matakuliah
Tahun
: J0134/ Manajemen Strategik
: 2006
ANALISIS LINGKUNGAN INDUSTRI
Pertemuan 12
1
Tantangan Global
• Tantangan produk domestic terhadap
produk impor
• MNC, tantangan:
– global kompetisi
– respons secara national
• Integrasi dunia,unifikasi regional, dampak:
– formulasi
– implementasi
– evaluasi strategi
2
Faced by U.S. Firms -•Gain & maintain exports to other nations
•Defend domestic markets against imported
goods
Globalization of Industries
Similar consumption patterns
Global buyers and sellers
E-commerce
Instant transmission of money & information
3
The Extremes of Global Capitalism
•
•
•
•
Exports have surged for two decades
While foreign investment has expanded
. . . But growth has been highly uneven
. . . And poverty is still widespread
Over 40% in South Asia and SubSaharan Africa make less than $1 a
day.
4
Industry Analysis - CPM
Identifies firm’s major competitors and
their strengths & weaknesses in relation
to a sample firm’s strategic positions
5
Industry Analysis CPM
Matriks Profil Kompetitif
Gateway
Apple
Dell
Bobot Rating
Skor
Rating
Skor
Rating
Skor
1.Market share
2.syst inventory
3.Financial position
4.Kualitas Produk
5.loyalitas konsumen
6.dist. Sales
7.ekspansi global
8.struktur organisasi
9.Kaps prod
10.E-commerce
11.Cust. serv
12.Hrg kompetitif
13.Manj b’pengalaman
0,15
0,08
0,10
0,08
0,02
0,10
0,15
0,05
0,04
0,10
0,10
0,02
0,01
0,45
0,16
0,20
0,24
0,06
0,30
0,45
0,15
0,12
0,30
0,30
0,08
0,02
2
2
3
4
3
2
2
3
3
3
2
1
4
0,30
0,16
0,30
0,32
0,06
0,20
0,30
0,15
0,12
0,30
0,20
0,02
0,04
4
4
3
3
4
3
4
3
3
3
4
3
2
0,60
0,32
0,30
0,24
0,08
0,30
0,60
0,15
0,12
0,30
0,40
0,06
0,02
Total
1,00
Faktor Sukses Kritis
3
2
2
3
3
3
3
3
3
3
3
4
2
2,83
2,47
3,49
6
Industry Analysis CPM
Just because one firm receives a 3.49
rating and another receives a 2.83 rating,
it does not follow that the first firm is +/20% better than the second.
7
Persaingan & Siklus Hidup
Industri:
1.Tahap Industri Baru Muncul
2.Tahap Industri Sedang Berkembang
3.Tahap Industri Yang Sudah Matang
8