Matakuliah
Tahun
Versi
: H0292 / E-Business
: 2005
: v0 / Revisi 1
Pertemuan 10
e-Bisnis dalam Industri Retail
1
Learning Outcomes
Pada akhir pertemuan ini, diharapkan mahasiswa
akan mampu :
• Menunjukkan studi kasus e-bisnis pada
Industri Retail
2
Outline Materi
• Industri Retail
• Contoh Online retail
3
Industri Retail
Active Electronic Intermediaries
• Pure electronic mall
– Company’s retailing business exists only on the
Internet
– Electronic distributors
• take full responsibility of fulfilling orders and collecting
payments
– Electronic brokers
• assist the search process of finding the appropriate
products and their vendors
• Partial electronic mall
– Electronic mall as one of existing distribution
channels
4
• Generalized Electronic Intermediaries
– Examples : Choice Mall, and iMall
– Provide a directory, keyword search engine,
message encryption, optional Web site hosting
service and a common platform of electronic
payments
– Necessary factors to make shopping successful
• Screening quality and reliability for assurance
– customers need a reliable screening capability of quality and
reliability of brands and companies
– e-brokers should create a trusted third party
• Competing electronic channels
– several electronic channels help in finding the items needed
5
– e-brokers should provide some differentiated attraction
• Specialized Electronic Distributors
– Cyber Bookstores
• Amazon, Barnes and Noble
– Cyber CD Stores
• Columbia House, Music Boulevard, CD Universe,
and CDNow
– Digitized Products and Services Stores
• Software, games, CDs, and videos
– Cyber Flower Stores
• 1-800-FLOWERS
6
Contoh Online Retail : Reactive Electronic
Department Store
• The J.C. Penney Case
– The Internet-based revenue
amounts to only 1 to 2% of
$30.5 billion total sales of
1997 (3.5% in 1999)
– Updating prices and adding
new items to the electronic
catalogs is convenient and
inexpensive
– Overcoming the limitations of
paper catalogs without
incurring extra distribution
cost
Insurance
3%
Internetbased
1%
Drug
Stores
32%
Catalog
13%
Departmen
t Stores
51%
7
• Electronic Department Stores Worldwide
– Marks & Spencer in the U.K., La Redoute in
France, Jusco in Japan, Nordstrom in the
U.S.A., and Lotte and Hyundai in Korea
– Common strategy is finding significant
benefits from merchandising online
– Offering electronic service on the Internet is a
supplementary channel of advertisement
– By 2000, 3.5% of all U.S. major retailing will
be done online
8
Tugas / Evaluasi
• Cari beberapa layanan lainnya yang
diberikan secara online pada industri retail
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