Assignment 01-03
Vocabulary: Discussion Board Activity
Activity: Discussion
Objective/Task: Discuss ways that a company can enter new markets.
Assignment: Students use the vocabulary and information about globalisation and
entering new markets presented in the Vocabulary section to discuss ways that a
company can enter new markets. Post your comment on the discussion board.
Topic
Think about your business or one that you are familiar with. Has it been involved with
any of the following ways of entering new markets?
 acquisition
 joint venture
 franchising
 local partnership
Was this effort successful? Why or why not?