Item 2.A-August 21, 2009
ADMINISTRATIVE FACULTY POSITION DESCRIPTION QUESTIONNAIRE
To expedite and facilitate the PDQ review process, please send the PDQ and Org Chart electronically to
marshag@unr.edu for discussion and for initial review before routing PDQ for approval signatures.
Questions - call UNR Faculty HR at 682-6114
INSTRUCTIONS: See http://www.unr.edu/vpaf/hr/compensation/placement.html for complete instructions.
Incumbent(s) Name (if applicable):
Position #(s):
Current Title:
Current Range:
(JCC: )
Department: Nevada Small Business Development
College/Division: College of Business
Center (NSBDC)
Administration
Account #(s): 1320-116-05GU; 1104-116-0501
Action Proposed: (check all that apply)
2
(X) New position: Proposed Range:
Proposed Title: Specialist, Web Communications
( ) Title Change, Proposed Title:
( ) Proposed Reassignment from Range
to Range
( ) Revised PDQ only (no change in range or title)
JCC (Current
( ) Line of Progression (show titles below)
or new HR
Range:
assigned):
I certify that the statements in this description are accurate and complete to the best of my knowledge.
____________________________________________________________
Employee’s Signature
__________________
Date
I/we have reviewed the statements in this form and they accurately reflect the job assignments.
____________________________________________________________
__________________
Debra Deming, BSG Program Manager / Winnie Dowling, Dep. Dir, NSBDC
Date
Immediate Supervisor’s Signature
____________________________________________________________
__________________
Sam Males, Director, SBDC / Gregory Mosier, Dean, Business Administration
Date
Director/Chair/Dean
Approved for Salary Placement Committee review.
____________________________________________________________
__________________
Pres / Vice Pres / Vice Prov Signature Jannet Vreeland
Date
Vice Provost and Secretary of University
Action Approved by the President (Completed by Faculty HR):
Position #:
EEO Code:
CUPA Code:
Job Class Code:
Exempt: Yes or No Census Code:
Range:
Effective Date:
Approved Title:
____________________________________________________________
__________________
Employee Signature
Date
(Employee signs and sends to HR for personnel file after PDQ has been “final” stamped for approval)
Rev: 12/1/2008
Position Description – Specialist, Web Communications
Page 2
1. Summary Statement: State the major function(s) of the position and its role in the
university. Attach an organizational chart with positions, ranges, and names for the division
which reflects the position in it as well as those supervised in the department. (This section is
used for advertisement of the position.)
The Specialist, Web Communications, is responsible for assisting the Business Services Group (BSG)
and the Nevada Small Business Development Center (NSBDC) with researching and developing
design solutions for all web-based graphic and marketing communication. The individual builds,
manages and maintains the program web sites and portal, teaches and counsels clients on internet
and print marketing, and trains student interns on use of various social media.
2. List the major responsibilities, including percentage of time devoted to each. Provide
enough detail to enable a person outside the department to understand the job (percentage
first with heading and then bulleted information).
60% - Website Development and Maintenance
 Assist the BSG and NSBDC with all web graphic and marketing needs;build and manage the
BSG web portal
 Manage and maintain the program websites of the BSG and make changes/updates as
necessary
 Provide quality control of web postings for the BSG and NSBDC web sites
 Seek and utilize approved designs, style sheets and other formatting recommendations
 Provide marketing and information technology communications expertise to the BSG entities
 Assist with establishment of web-related policies and procedures
30% - Project Planning, Client Consulting and Training
 Participate in meetings with clients to assess web communications needs, discuss options and
provide advice about possible solutions
 Consult with and counsel clients on both internet marketing and print marketing
 Assist and/or instruct clients on creating blogs and websites to assist clients in building or
starting a business
 Teach workshops for clients regarding new technologies, i.e., blogging, SEO, social media
10% - Student Intern Training & Coordination
 Coordinate with supervisor to train and assist NSBDC student interns on learning various
social media marketing, blogging, and BSG portal needs to enhance their experience working
in a business environment
3. Describe the level of freedom to take action and make decisions with or without
supervision and how the results of the work performed impact the department, division and/or
the university as a whole.
The position works under the supervision of the Business Services Group Program Manager. The
position conducts activities in accordance with policies and procedures established by UNR and the
NSBDC. The individual works closely with the BSG Program Manager and other managers with the
BSG and NSBDC. Individual must be flexible and work under limited supervision with considerable
latitude for initiative and recommendations. Inadequate performance would result in delays and
inefficiency in the administration of the NSBDC and its projects as well as client dissatisfaction with
BSG and NSBDC services. Revenue generation from BSG is an important aspect of this position and
failure to promote the website would cause the program to lose credibility and funding from this
source.
Position Description – Specialist, Web Communications
Page 3
4. Describe the knowledge, skills (to include cognitive requirement and verbal and written
communication), and abilities (to include task complexity, problem solving, creativity and
innovation) essential to successful performance of this job (in bullet format).
Knowledge of:
 Media and graphic design trends while using multiple forms of computer web design
technologies and production software, including but not limited to:
o Adobe CS3 Suite
o Coding HTML, JavaScript, and CSS web programming languages
o Social media (blogging, Twitter, Facebook, etc)
 Effective marketing and communications management, including advertising, public relations,
media relations, brand development, writing, graphic design and photography
 Elements of design (i.e., line, shape, texture, space, size, value and color, balance/symmetry,
rhythm, repetition, emphasis, unity, movement, proportion/scale; page layout, color theory, and
typography) in order to produce or edit a high quality print or multi-media product
Skills:







Effective oral and written communication
Detail oriented
Teaching, training, and mentoring
Time and organizational management skills
Interpersonal and human relations skills
Customer service
Problem solving and encouraging collaboration and coordination with other staff
Ability to:
 Assimilate ideas and concerns from a variety of customers and translate them into an effective
and cost-efficient graphic design project or program
 Embrace the challenges and opportunities inherent in designing for digital mediums
 Understand and interpret scope of work and formalized policies, guidelines, rules, and
regulations
 Develop credibility, establish rapport, and sustain effective relationships with faculty, staff,
colleagues, community members, and private- and public-sector constituents in an
increasingly diverse environment
 Work independently and as a collaborative team member
 Manage, prioritize, and complete multiple projects/tasks in an efficient and timely manner while
maintaining focus on organizational goals
 Use the elements of design to create page layouts, multi-media, displays, and websites
 Perform image editing in order to produce a quality print or multi-media output
 Apply color theory and typography in order to produce high quality designs
5. Describe the type of personal contacts encountered in performing the duties of the job.
Explain the nature and purpose of these contacts: i.e., to provide services, to resolve
problems, to negotiate.
Internal
BSG program managers and
staff
Digital Initiatives
Reason for Contact
To act as main contact and source for references and information
To coordinate work projects and comply with University web and
digital media guidelines
Position Description – Specialist, Web Communications
External
Clients and partners of BSG
Clients of NSBDC
Page 4
Reason for Contact
To promote use of the BSG website to create revenue resources
for NSBDC
To market the university’s business/entrepreneurial programs and
resources and assist with counseling, training and act as an
information technology resource.
6. Indicate the minimum qualifications which are necessary in filling this position should it
become vacant. Please keep in mind the duties/responsibilities of the position rather than the
qualifications of the incumbent.
a.
Minimum educational level, including appropriate field, if any.
Bachelor’s Degree from a regionally accredited institution
b.
Minimum type and amount of work experience, in addition to the above required
education necessary for a person entering this position.
Bachelor’s Degree and two years of professional web development experience
Preferred Licenses or Certifications: None
c.
Indicate any license or certificate required for this position.
None