Item 4.A-November 21, 2014
ADMINISTRATIVE FACULTY POSITION DESCRIPTION QUESTIONNAIRE
To expedite and facilitate the PDQ review process, please send the PDQ and Org Chart electronically to
marshag@unr.edu for discussion and for initial review before routing PDQ for approval signatures.
Questions - call UNR Faculty HR at 682-6114
INSTRUCTIONS: See http://www.unr.edu/vpaf/hr/compensation/placement.html for complete instructions.
Incumbent(s) Name (if applicable): Andrea Turman (10661-Spec,
Position #(s): 10661
Marketing/R2), Sarah Purdy (CL 42033-Publications Writer/GR31)
CL 42033 (new AD)
Current Title Specialist, EXS Marketing (JCC:77204) and
Current Range: 2 /Gr 31
Publications Writer (JCC 07.817)
Department: Extended Studies
College/Division: Office of Provost
Account #(s): 1201-120-0005; 1101-120-1017
Action Proposed: (check all that apply)
2 (2nd position being added)
( ) New position: Proposed Range:
Proposed Title: Specialist, Extended Studies Marketing
( ) Title Change, Proposed Title:
( ) Proposed Reassignment from Range
to Range
(X ) Revised PDQ only (no change in range or title)
( ) Line of Progression (show titles below)
Range:
JCC (Current
or new HR
assigned):
I certify that the statements in this description are accurate and complete to the best of my knowledge.
____________________________________________________________
Employee’s Signature: Andrea Turman
__________________
Date
I/we have reviewed the statements in this form and they accurately reflect the job assignments.
____________________________________________________________
Immediate Supervisor’s Signature
__________________
Date
__________________________________/_________________________
Fred Holman, Vice Prov, Extended Studies (EXS)
Director/Chair/Dean
__________________
Date
Approved for Salary Placement Committee review.
____________________________________________________________
__________________
Pres / Vice Pres / Vice Prov Signature Stacy Burton, Vice Provost, Faculty Affairs
Date
Action Approved by the Provost/President (Completed by Faculty HR):
77204 Range:
2
Pos #(s): 10661; New
JCC:
EEO: 3C
Eff: 11/1/2014
Approved Title: Specialist, Extended Studies Marketing
Employee signs on “final” stamped approved PDQ and sends to HR for personnel file.
Employee Signature:_______________________________________________ __________________
Date
Printed Name: ____________________________________________________
Rev: 12/29/2014
Position Description – Specialist, EXS Marketing
Page 2
1. Summary Statement: State the major function(s) of the position and its role in the
university. Attach an organizational chart with positions, ranges, and names for the division
which reflects the position in it as well as those supervised in the department. (This section is
used for advertisement of the position.)
The Specialist, Extended Studies Marketing, assists in the day-to-day operation of the Marketing
Department, establishes and maintains editorial and branding standards, coordinates project work
flow from concept through completion, and promotes the university’s reputation and institutional
brand. The Specialist works with and advises Extended Studies (EXS) program faculty and staff on all
marketing and promotional projects used to generate enrollments and income for EXS and the
University of Nevada, Reno (UNR), including preparation and editing of copy and content appropriate
to the university for brochures, fliers, advertisements, press releases, e-blasts and e-newsletters,
social and digital media, and the web. The incumbent supervises and trains a marketing student intern
working within the department. The Specialist, Marketing reports directly to the Director, Marketing
and acts on his/her behalf in his/her absence and as liaison with EXS clients, vendors, faculty, staff
and community constituents.
2. List the major responsibilities, including percentage of time devoted to each. Provide
enough detail to enable a person outside the department to understand the job (percentage
first with heading and then bulleted information).
60% - Needs Assessment, Content Development and Preparation
 Meet with clients, assess communications needs, discuss options, research and strategize
solutions
 Initiate and manage editorial and conceptualization process for a variety of EXS programs and
clients; design and/or collaborate with graphic designers to complete projects successfully
 Create, edit, proof, and disseminate program information across all media
 Recommend and produce timely, effective local, regional and national media releases, public
service announcements, advertisements, printed pieces and web copy/content
 Manage dynamic web content, program copy and approval process for the division’s
enrollment management system
 Lead the division’s social media and digital presence and establish/maintain its institutional
“voice” to promote all EXS programs
20% - Scheduling/Project Forecasting
 Coordinate with internal/external clients and internal marketing staff to forecast and develop
production schedules and completion dates for marketing projects
 Initiate job and client follow-up to establish a project plan and ensure timely completion
 Propose and monitor production schedules for major projects and catalogs and work with
Director to oversee production timelines
20% - Internal/External Relations
 Coordinate with media, advertising representatives and outside vendors
 Serve on university-based committees as appropriate
 Serve as department representative on internal/external marketing efforts with other university
departments and community constituents
Position Description – Specialist, EXS Marketing
Page 3
3. Describe the level of freedom to take action and make decisions with or without
supervision and how the results of the work performed impact the department, division and/or
the university as a whole.
Level of Freedom:
The Specialist performs with a significant level of collaborative autonomy and freedom to maintain the
standards of quality, be the editorial voice and style appropriate to an institution of higher education
for both written and graphic production; establish production timelines, and oversee content for all
printed and digital promotional pieces. As the department’s editor in chief, the position plans layouts
and determines catalog, web and brochure content and format, ensures deadlines are met, and
approves final product for print and/or web.
Impact:
The decisions and final products of the Specialist have a major impact on the effectiveness of EXS
units to attract and maintain students, and a major impact on the institutional reputation, image and
integrity of Extended Studies and the University.
4. Describe the knowledge, skills (to include cognitive requirement and verbal and written
communication), and abilities (to include task complexity, problem solving, creativity and
innovation) essential to successful performance of this job (in bullet format).
Knowledge of:
 Marketing including advertising, public relations, media relations and publications
 Software programs including InDesign, Adobe Illustrator, Photoshop, Word, and html/web
editors
Skills:





Strong verbal and written communication
Organizational and project management skills
Decision-making and problem-solving skills
Interpersonal and human relations skills
Proficiency in use of a Mac computer and current software applications including but not
limited to Microsoft Office Suite (Word, Access, Excel, PowerPoint, and email), Adobe
Creative Suite (CS), Constant Contact, social media and dynamic web applications
Ability to:
 Establish and maintain the standards of quality, editorial voice and style appropriate for an
educational institution for both written and graphic production
 Establish production timelines
 Oversee content for all printed and digital promotional pieces
 Teach and mentor student interns
 Understand and interpret formalized policies, guidelines, rules, and regulations
 Be sensitive to disabilities and diversity issues
5. Describe the type of personal contacts encountered in performing the duties of the job.
Explain the nature and purpose of these contacts: i.e., to provide services, to resolve
problems, to negotiate.
Internal
CXS deans, directors, program
staff and faculty
Reason for Contact
To participate in long-range planning for CXS
Position Description – Specialist, EXS Marketing
University printing services
Programming staff
External
Vendors, i.e., printers,
advertisers, and equipment
suppliers
Page 4
To coordinate projects and services needed to complete marketing
projects
To plan and coordinate promotional pieces
Reason for Contact
To discuss and resolve issues regarding specific projects, and to
coordinate services needed to complete marketing projects
6. Indicate the minimum qualifications which are necessary in filling this position should it
become vacant. Please keep in mind the duties/responsibilities of the position rather than the
qualifications of the incumbent.
a.
Minimum educational level, including appropriate field, if any.
Bachelor’s Degree from a regionally accredited institution
b.
Minimum type and amount of work experience, in addition to the above required
education necessary for a person entering this position.
Bachelor’s Degree and two years of experience in a marketing or advertising setting
which involve computer-generated production of pieces and/or experience with a
creative publications team
Preferred Licenses or Certifications: None
c.
Indicate any license or certificate required for this position.
None