Item 3.C-June 3, 2011
ADMINISTRATIVE FACULTY POSITION DESCRIPTION QUESTIONNAIRE
To expedite and facilitate the PDQ review process, please send the PDQ and Org Chart electronically to
marshag@unr.edu for discussion and for initial review before routing PDQ for approval signatures.
Questions - call UNR Faculty HR at 682-6114
INSTRUCTIONS: See http://www.unr.edu/vpaf/hr/compensation/placement.html for complete instructions.
Incumbent(s) Name (if applicable): Vacant
Position #(s): 17511
Current Title: Director, Intellectual Property Marketing/
Current Range: 4
Business Development (JCC: 77808;1B;CA8054/CC005;E)
Department: UNR / DRI Technology Transfer Office College/Division: Vice President, Research
Account #(s): 1204-121-0819
Action Proposed: (check all that apply)
( ) New position: Proposed Range:
Proposed Title:
( X ) Title Change, Proposed Title: Manager, Technology Commercialization /
Industry Partnerships
( ) Proposed Reassignment from Range
to Range
( ) Revised PDQ only (no change in range or title)
( ) Line of Progression (show titles below)
Range:
JCC (Current
or new HR
assigned):
I certify that the statements in this description are accurate and complete to the best of my knowledge.
____________________________________________________________
Employee’s Signature
__________________
Date
I/we have reviewed the statements in this form and they accurately reflect the job assignments.
____________________________________________________________
Immediate Supervisor’s Signature
__________________
Date
____________________________________________________________
Director/Chair/Dean Ryan Heck, Director TTO
__________________
Date
Approved for Salary Placement Committee review.
____________________________________________________________
__________________
Pres / Vice Pres / Vice Prov Signature Marsha Read
Date
Vice President, Research / Dean, Graduate School
Action Approved by the President (Completed by Faculty HR):
Position #:17511
EEO Code: 3B
CUPA Code: CA8054
Exempt: Yes or No Census Code: 005
Job Class Code: 67098
Range: 4
Effective Date: 6/1/2011
Approved Title:
MANAGER, TECHNOLOGY COMMERCIALIZATION / INDUSTRY PARTNERSHIPS
____________________________________________________________
__________________
Employee Signature
Date
(Employee signs and sends to HR for personnel file after PDQ has been “final” stamped for approval)
Rev: 12/1/2008
Position Description – Manager, Technology Commercialization/Industry Partnerships
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1. Summary Statement: State the major function(s) of the position and its role in the
university. Attach an organizational chart with positions, ranges, and names for the division
which reflects the position in it as well as those supervised in the department. (This section is
used for advertisement of the position.)
In collaboration with the Director of the Technology Transfer Office (TTO), the Manager for
Technology Commercialization and Industry Partnerships (Manager) is responsible for
commercializing technologies developed at the University of Nevada, Reno (UNR), and the Desert
Research Institute (DRI), and for fostering and supporting collaborations between the institutions,
industry, and the economic development, business, and entrepreneurial communities.
2. List the major responsibilities, including percentage of time devoted to each. Provide
enough detail to enable a person outside the department to understand the job (percentage
first with heading and then bulleted information).
50% - Technology Marketing
 Ensure that, in consultation with the inventors, a summary is prepared of the advantages of
each technology in the UNR/DRI TTO portfolio (“portfolio technologies”) compared to prior art
and competing solutions to the same problem that is addressed by the technology being
evaluated
 Ensure the production of market analysis for portfolio technologies, including that potential
customers and licensees are contacted to discuss the potential advantages of the technology;
based on these contacts, ensure that specific technical milestones and data that would be
meaningful to potential customers and licensees are identified
 Ensure that value propositions are developed for portfolio technologies based upon the
technical analysis, market analyses, and customer contacts
 See that approved technology value propositions are posted on the TTO website and sent to
potential licensees
 Ensure the production of short reports outlining the potential markets for selected portfolio
technologies
 Ensure the development and execution of marketing plans for portfolio technologies, including
the identification of potential license terms and potential licensees, and that potential licensees
are contacted
 Ensure that the best licensees for portfolio technologies are identified, including obtaining input
from the Director and the inventors of the respective technologies
 Work collaboratively with the Director to license portfolio technologies
 In collaboration with the Director, initiate, coordinate, and direct marketing support efforts,
such as student workers and entrepreneurs in residence, in order to carry out the above
functions
25% - Outreach
 Assist with media and public relations efforts, including working with institutional and other
resources to maintain and enhance the TTO website and email newsletter
 Assist the Director in engaging the local industrial, business, entrepreneurial, and investment
communities to enhance collaborative efforts with the institutions and identify new
opportunities for the communities to collaborate with the institutions
 In collaboration with the Director, assist faculty in identifying potential corporate partners for
sponsored projects and for student internship opportunities, including engaging student
workers and community resources in such efforts
 Assist the Director in responding to industry requests for collaborations with the institutions,
including identifying appropriate contacts within UNR/DRI and monitoring progress to ensure
the inquiry is seen to completion
Position Description – Manager, Technology Commercialization/Industry Partnerships
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Assist the Director in carrying out internal in-reach efforts to identify institutional technologies
with potential commercial value, educate faculty and staff regarding technology transfer,
enhancing the commercial potential of their research efforts, fostering industry collaborations,
and related issues
15% - Technology Analysis
 Ensure that new invention disclosures submitted by institutional inventors are reviewed and
inventors consulted in order to determine the market potential of disclosed technologies
 In collaboration with the Director, determine whether to file new patent applications or continue
pursuit or maintenance of existing patent applications and patents in view of the technology’s
market potential, state of development, and likelihood of obtaining commercially viable patent
protection
 Assist the Director in establishing and maintaining programs for assisting with technology
analysis, such as involving students from science, engineering, and business, and community
members
5% - Program Review and Strategic Analysis
 In collaboration with the Director, critically evaluate TTO operations, including identifying
opportunities to improve processes and leverage resources to expand and improve TTO
services
 In collaboration with the Director, critically evaluate TTO performance, including identifying
dysfunctional processes and conceiving new processes for achieving TTO goals
5% Management Responsibilities
 Supervise student workers
 Recruit, manage and coordinate community members’ participation
 Handle other duties/projects as assigned by the TTO Director, VPR, Provost, or President
3. Describe the level of freedom to take action and make decisions with or without
supervision and how the results of the work performed impact the department, division and/or
the university as a whole.
Level of Freedom:
The Manager is responsible for carrying out the responsibilities of the position in consultation with the
Director. In particular, the Manager assists the Director in developing action plans, programs, and
strategies. The Manager is then responsible for implementing the plans, programs, and strategies,
consulting the Director as needed and appropriate. The Director assists the Manager in prioritizing
activities.
Impact:
When performed appropriately, the Manager’s actions will enhance the standing and visibility of the
TTO, UNR, and DRI, and lead to increased collaboration with industry, faculty satisfaction with TTO
operations, commercialization success, and license revenue.
4. Describe the knowledge, skills (to include cognitive requirement and verbal and written
communication), and abilities (to include task complexity, problem solving, creativity and
innovation) essential to successful performance of this job (in bullet format).
Knowledge of:
 Intellectual Property
 Patent Rights
Position Description – Manager, Technology Commercialization/Industry Partnerships
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Skills:
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Market Analyses
Valuing Intellectual Property
Technology Transfer
Internal operation and culture of higher educational and research institutions
Company formation and funding activities, including Small Business Innovation Research
(SBIR) and Small Business Technology Transfer (STTR) programs
Use of the web to market intellectual property
Excellent verbal and written communication
Generation of customer interest in intellectual property
Marketing and licensing intellectual property
Excellent time management skills
Excellent critical thinking and analytical reasoning
Excellent interpersonal skills
Ability to:
 Work both independently and in a team to accomplish specified goals
 Summarize complex issues both verbally and in written reports
 Sell specified technologies to potential licensees
 Creatively solve problems and leverage resources
 Effectively train and manage others
 Multi-task and effectively prioritize tasks
 Quickly grasp key features in new technologies from a range of scientific disciplines
 Balance the interests and expectations of multiple stakeholders
5. Describe the type of personal contacts encountered in performing the duties of the job.
Explain the nature and purpose of these contacts: i.e., to provide services, to resolve
problems, to negotiate.
Internal
UNR and DRI faculty and
student inventors
College of Business faculty and
students
UNR and DRI Administrators
UNR and DRI Media Relations
Student interns
External
Potential customers
Entrepreneurs and investors
Reason for Contact
To understand inventors’ technologies, have market analysis and
value propositions prepared; to coordinate with faculty and
students regarding marketing progress, to assist faculty and
students companies
To collaborate with College of Business faculty and students
To assist UNR and DRI administrators in requests and keep them
abreast of significant TTO related issues, as appropriate.
To collaborate with UNR and DRI media relations
To manage student interns’ projects
Reason for Contact
To understand company needs and provide feedback to
institutional inventors
To contact entrepreneur community , obtain entrepreneur
feedback regarding market potential of portfolio technologies, and
recruit and manage entrepreneurs for assistance in marketing
portfolio technologies and in faculty mentoring
Position Description – Manager, Technology Commercialization/Industry Partnerships
Company representatives
Economic development and
other local community groups
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To determine potential licensing interest; to discuss potential
opportunities for collaboration; to initiate dialogs between industry
and UNR and DRI faculty regarding technology areas of mutual
interest
To collaborate with economic development groups; to work with
local community groups to facilitate relations with institutions and
educate community on TTO activities
6. Indicate the minimum qualifications which are necessary in filling this position should it
become vacant. Please keep in mind the duties/responsibilities of the position rather than the
qualifications of the incumbent.
a.
Minimum educational level, including appropriate field, if any.
Bachelor’s Degree from a regionally accredited institution
b.
Minimum type and amount of work experience, in addition to the above required
education necessary for a person entering this position.
Bachelor’s Degree and five years or a Master’s Degree and three years of experience
in one or more of the following areas: strategy and operations consulting or
management (such as program development), sales, including deal closure,
technology transfer, and working in a technology-centric industry
Preferred Licenses or Certifications: None
c.
Indicate any license or certificate required for this position.
None