Item 9.A-January 7, 2011
ADMINISTRATIVE FACULTY POSITION DESCRIPTION QUESTIONNAIRE
To expedite and facilitate the PDQ review process, please send the PDQ and Org Chart electronically to
marshag@unr.edu for discussion and for initial review before routing PDQ for approval signatures.
Questions - call UNR Faculty HR at 682-6114
INSTRUCTIONS: See http://www.unr.edu/vpaf/hr/compensation/placement.html for complete instructions.
Incumbent(s) Name (if applicable): Stephen Maples
Position #(s): 10792
Current Title: Director, Admissions
Current Range: 5
(JCC:76594;1B;CA1044;CC023;E)
Department: Enrollment Services / Office of
College/Division: Student Services
Prospective Students (ENRO/OPS)
Account #(s): 1101-105-0501
Action Proposed: (check all that apply)
( ) New position: Proposed Range:
Proposed Title:
( ) Title Change, Proposed Title:
( ) Proposed Reassignment from Range
to Range
( X) Revised PDQ only (no change in range or title)
JCC (Current
( ) Line of Progression (show titles below)
or new HR
Range:
assigned):
I certify that the statements in this description are accurate and complete to the best of my knowledge.
____________________________________________________________
Employee’s Signature
__________________
Date
I/we have reviewed the statements in this form and they accurately reflect the job assignments.
____________________________________________________________
Immediate Supervisor’s Signature
__________________
Date
____________________________________________________________
Director/Chair/Dean
Melisa Choroszy
AVP, Enrollment Services
__________________
Date
Approved for Salary Placement Committee review.
____________________________________________________________
Pres / Vice Pres / Vice Prov Signature Shannon Ellis
Vice President, Student Services
__________________
Date
Action Approved by the President (Completed by Faculty HR):
Position #: 10792
EEO Code: 1B
CUPA Code: CA1044
Exempt: Yes or No Census Code: 023
Job Class Code: 76594
Range: 5
Effective Date: 1/1/2011
Approved Title:
DIRECTOR, ADMISSIONS
____________________________________________________________
__________________
Employee Signature
Date
(Employee signs and sends to HR for personnel file after PDQ has been “final” stamped for approval)
Rev: 12/1/2008
Position Description – Director, Admissions
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1. Summary Statement: State the major function(s) of the position and its role in the
university. Attach an organizational chart with positions, ranges, and names for the division
which reflects the position in it as well as those supervised in the department. (This section is
used for advertisement of the position.)
The Director of Admissions is responsible for the design and implementation of enrollment yield
programs for all new students at the university including transfer students, as well as specifically
targeted freshmen groups. The director works collaboratively with members of the University
community to develop and implement marketing plan initiatives as related to recruitment of
undergraduate students. The Director is responsible for the development and implementation of the
University’s undergraduate marketing and recruitment plan to identify, attract, admit and enroll diverse
and talented undergraduate students in a highly competitive environment. This position directs overall
activities of the Office of Admissions, Office for Prospective Students, Welcome Center, Las Vegas
Recruitment Office, Northeast Nevada Regional Recruiter, and the California Regional Recruter
including planning, management and evaluation for staff, budget, systems development and
implementation, and all other functions of undergraduate recruitment and admissions services. The
Director is responsible for identifying technology that will effectively support and enhance marketing
strategies, delivery of services, internal processes, and enrollment trend analysis. The incumbent
advises and trains various student organizations including the Student Ambassadors associated with
marketing, recruitment, and general promotion of the university. The Director reports to the Associate
Vice President, Enrollment Services.
2. List the major responsibilities, including percentage of time devoted to each. Provide
enough detail to enable a person outside the department to understand the job (percentage
first with heading and then bulleted information).
70% - Enrollment Management
 Develop and implement the University’s strategic marketing plan for recruitment of
undergraduate students
 Plan and implement all recruitment events and activities associated with potential
undergraduate students
 Identify technology that will effectively support and enhance marketing strategies, delivery of
services, internal processes, and enrollment trend analysis
 Chairs and co chairs workgroups, task forces, and committees related to recruitment, e.g.,
Target 500
 Serve as a spokesperson for the institution at recruitment related events
 Work with all campus entities including but not limited to Athletics, Development, Student
Services, Deans and Directors
 Assessment of all programs and resources devoted to recruitment and marketing of new
students
 Develop and implement campus visit/experience programs including training and supervision
of Student Ambassadors
10% Recruitment
 Presentations at schools, college fairs, parent nights, as well as managing territories prospect
to admit ratios
20% - Supervision
 Supervise staff for the Office of Admissions, Office for Prospective Students, the Welcome
Center, the Las Vegas Prospective Students office, Northeast Nevada, and California recruiter
Position Description – Director, Admissions
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3. Describe the level of freedom to take action and make decisions with or without
supervision and how the results of the work performed impact the department, division and/or
the university as a whole.
Level of Freedom:
The position is the most accountable for the enrollment of new students to the university. The Director
is responsible for developing and implementing the University’s Strategic Marketing Plan as it relates
to recruitment of undergraduate students. The individual is expected to provide leadership in the
performance of the responsibilities of the position in order to insure the success and credibility of the
division’s work and the reputation of UNR and NSHE. Incumbent has considerable latitude for
independent action and decision-making.
Impact:
The success or failure of this position effects the entire university especially the economic impact of
student enrollment and future resources received by the university. University budgets including new
construction are based on current and future projections on student enrollment. The university
demonstrated commitment to diversity depends on the ability of this position to generate enrollment of
underrepresented students in proportion to the population of the State of Nevada. The position also
directly influences how the community, as well as new students, perceive and experience the
university and the transition to student life. The position has a direct impact on the academic
reputation of the university which is primarily based on the quality of the enrolled students.
4. Describe the knowledge, skills (to include cognitive requirement and verbal and written
communication), and abilities (to include task complexity, problem solving, creativity and
innovation) essential to successful performance of this job (in bullet format).
Knowledge of:
 Enrollment growth management
 Latest technology and resources for enrollment management
 Enrollment theory, practice, and admissions trends
 Specific test marketing strategies considering university demographics
 College student development theory
 Higher education programs, services, regulations, and resource individuals
 Relationship between recruitment and retention as well as importance of student/institution “fit”
 Secondary education, financial aid, counseling, student development, public relations,
administration, management, travel
 Options other than university for potential students, so that they may best attain their
educational and career goals
 Academic advising and/or advising; help students articulate academic and personal career
goals
Skills:
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Excellent verbal and written communication
Organizational, managerial, editorial, and administrative
Budget management
Initiative and independent action for activities off campus and in the field
Ability to:
 Train students, faculty, and staff on such issues as conflict resolution, cultural and gender
sensitivity, public speaking skills, and provide extension information regarding campus
services available to students
 Supervise and lead effectively, giving strong direction to the recruitment, admission,
enrollment, and retention functions
Position Description – Director, Admissions
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Analyze data and enrollment trends
Act as a liaison between student services and academic affairs on recruitment matters
Deal with unanticipated events with creativity, and flexibility
Think and act independently
5. Describe the type of personal contacts encountered in performing the duties of the job.
Explain the nature and purpose of these contacts: i.e., to provide services, to resolve
problems, to negotiate.
Internal
Students (enrolled)
Academic Deans and Directors
President
External
Students (prospective)
High School Counselors,
Teachers, and Administrators
Community college personnel
Community contacts 9Civic,
School, Church, and alumni
Groups)
Private Sector
Reason for Contact
To evaluate marketing programs and respond to student’s specific
needs for services; As advisor, to provide specific training,
supervision, and guidance, so they may serve as representatives
of the University at orientation, college fairs, and high school
presentations
To coordinate school relations and other programs geared towards
recruitment and retention, as well as their specific involvement in
orientation
To present Strategic Marketing Plan for University and to gather
information
Reason for Contact
To develop appropriate marketing strategies, retention programs,
special events, visitations, and respond to inquiries; to provide
information through counseling and presentations
To provide information and services, resolve problems, and make
appropriate referrals; to collect relevant data for marketing
purposes
To provide an atmosphere for the exchange ofinformation and
service, resolve problems, make referrals and facilitate support
service and articulation of needs
To provide information and services and respond to requests for
presentations, such as planning for the future
To provide information and service to individuals from business
and industry to help them understand how the University can be a
resource for their organizations
6. Indicate the minimum qualifications which are necessary in filling this position should it
become vacant. Please keep in mind the duties/responsibilities of the position rather than the
qualifications of the incumbent.
a.
Minimum educational level, including appropriate field, if any.
Master’s Degree from a regionally accredited institution with emphasis or major in
counseling or student personnel services
Position Description – Director, Admissions
b.
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Minimum type and amount of work experience, in addition to the above required
education necessary for a person entering this position.
Master’s Degree and seven years or a Doctorate and four years of progressively
responsible admissions experience in marketing and recruitment strategies, enrollment
growth management; enrollment theory, practice, and admissions trends and the vision
to lead a competitive program
Preferred Licenses or Certifications: None
c.
Indicate any license or certificate required for this position.
None