Reduce-Lux
“Healing substance that suits your body”
Business Type
A sole proprietorship composed of financial
decisions made by a single person.
Has employees process and manufacture
product, as well as contribute to companies
ideas and improvement.
Perfect competition since similar products face
similar challenges and hence do not control
pricing of similar products.
“To Heal and Refresh the Body”
Goals:
- Sell large stocks in retail stores. Sell
wholesale price to large convenience stores.
- Sell online and provide promotions to
increase sales online.
- Sell $50,000 of product in one year.
- Spread brand name through advertisements
online and on TV.
Preview of Product
-Relieves muscle pain and soreness.
-Helps Refresh skin.
-Helps weight loss.
-Eases Arthritis pain.
Ingredients and Meaning
- Water, Isopropyl Alcohol, Glycerine, Propylene
Glycol, Indian Pennywort.
- The Isopropyl and Glycol will give it a refreshing
feeling to the soreness of muscles.
- The containment of Indian Pennywort is known
for its effective healing which are important in
the recovery of hurt muscles as well as easing
arthritis pain.
Uniqueness and Barriers
- Its ability to ease muscle pain as well as reduce
weight. It is of great potential interest to a large
audience that is always seeking cosmetic
solutions.
- Brand Recognition and product distribution
are holdbacks at this point. Fixed by media
advertisements.
Industry
- Industry Revenue Growth is 3.4% over a 5 year
period.
- $245 Billion in Total Industry Revenues in 2012.
- The industry of skin care products is 30% of the
market.
- There are about 10% that focus on the use of gel
on skin care to benefit muscle soreness.
Marketing
Advertisement and Promotion:
- Online, TV ads.
Price:
- $7.99/bottle Retail Price online.
- Sold at $4.99 Wholesale to stores.
Cost to Make:
- $2.50
Profit:
- $5.50 if retailed, $2.00 wholesale.