A study of supply chain management practices: an empirical investigation on consumer goods industry in Malaysia Abstract: The purpose of this research is to present the relationship between supply chain management (SCM) practices and supply chain responsiveness (SCR), and investigates its relationship with competitive advantage (CA). The data collection instrument used was a questionnaire which was administrated to a total sample of 200 managers. The response rate was 70% while 60% was usable questionnaires. Sample selection was based on convenience sampling. The analyses involved statistical methods such as reliability and validity tests and multiple regressions. The results indicated that SCM practices are related to SCR. The result also suggested that SCR is related to CA.