Matthew Sharp Managing Director, Media and Crisis Management Before starting Media and Crisis Management Ltd (MCM) in 1997 Matthew spent almost 20 years at senior levels in public relations for the international motor industry. He started his career in British Leyland in the 1970s dealing with many tough industrial and business issues as well as product-related matters. As PR Manager for Land Rover, he helped build one of the world’s most famous brands before his appointment as Public Affairs Director of Citroen UK Ltd where he stayed for eight years before becoming a founding partner at MCM. Since then he has helped to hone MCM’s vision of preserving life and protecting reputation and build the company into a leading provider of emergency response solutions across the UK. In his spare time Matthew can be found riding motorcycles or playing guitar and singing with the Sheringham Shantymen, one of the UK’s top shanty groups (www.shantymen.com).