MAIS.2006.Reading Popular Culture.BINUS
ASSIGNMENT 13
CONSUMPTION OF EVERYDAY LIFE
1. Corporations like McDonalds, Starbuck, Mark and Spencer, and Body Shop are
global enterprises. Do they tailor their products to specific, local consumers in
different countries or do they simply offer a homogeneous product worldwide?
2. Nowadays, there are many multi-level marketing business that offer a lot of
products to Indonesian consumers. More and more Indonesians are involved in
the business, either as upliners or downliners. These people are also consumers of
the products they produce or sell. How do you see the relationship between
production and consumption or producer and consumer?
3. Find out what shopping means for BINUS students. What kind of identity do they
want to establish? (You can distribute questioners or conduct interviews)